CHAPTER 01: COMPANY OVERVIEW 1.1 Introduction The flagship company of the Square group of industries‚ Square Pharmaceuticals Limited (SPL) is the largest pharmaceuticals company in Bangladesh. Founded in 1958 and headquartered in Dhaka‚ Bangladesh‚ SPL develops‚ manufactures and markets drugs for humans and the animal world. The company owns and operates modern pharmaceutical factories mainly in Bangladesh and also has a separate division to operate a modern chemical factory which produces
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The article is based on how pharmaceutical companies are using medical research in advertising and medical journals (Washington‚ 2011). The medical advertising has an influence on the medical articles in the journals along with supplying the journals with financial support to keep publishing (Washington‚ 2011). Health care professionals use medical journals for use in diagnosing and treating patients. This is not the only issue mention the article. The pharmaceutical companies are using techniques
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Deontological Case to Direct-to-Consumer Pharmaceutical Drug Advertising Introduction Direct-to-consumer advertising of pharmaceutical drugs is a controversial issue; is it ethical or does it lead to self-diagnosis and take advantage of those that desperately hope and need a cure? Pharmaceutical companies are using direct-to-consumer advertising through internet ads‚ TV ads and other mass media to target as many consumers as possible. Currently‚ New Zealand and the United States are the only two
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ORIGIN OF THE REPORT This report has been prepared as a requirement of the internship program BUS 400 under the BBA program of BRAC University. For my internship program‚ I got the opportunity to work at country‟s leading pharmaceutical company‚ world reputed Square Pharmaceuticals Limited (SPL). I was placed under one of the most important departments in the company Product Management Department (PMD). Basically PMD performs the all planning‚ implementation of plans as part of marketing management
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Alliance Concrete Case Questions Each team should prepare a written report (2 to 3 pages) on this case. Please ensure you answer the following questions in your report. Note that question 1 requires you to do a financial projection of Alliance Concrete’s 2006 financial statements (using Excel). One team will be selected at random to lead the class discussion on the case and present their 2006 financial projections. 1. What is your best estimate of the 2006 financial statements? As a starting
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What is the difference between socialism and communism? Socialism and communism are alike in that both are systems of production for use based on public ownership of the means of production and centralized planning. Socialism grows directly out of capitalism; it is the first form of the new society. Communism is a further development or "higher stage" of socialism. From each according to his ability‚ to each according to his deeds (socialism). From each according to his ability‚ to each according
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are affected by the company’s decisions. The stakeholders in this scenario include PharmaCARE‚ a successful pharmaceutical company‚ CompCARE‚ a subsidiary of PharmaCARE‚ Wellco‚ a large drugstore chain‚ the employees of the various companies‚ the African nation of Colberia and the Colberians. All of these stakeholders have a stake in the outcome. PharmaCARE is a successful pharmaceutical company that prides itself on being a reputable‚ caring and ethical company that enhances the quality of life
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the upper and lower lids are held open. The eyes should continue being irrigated with normal saline. Milk of Magnesia Drink Large quality of water An active ingredient (AI) is the substance in a pharmaceutical drug or a pesticide that is biologically active. The similar terms active pharmaceutical ingredient (API) and bulk active are also used in medicine‚ and the term active substance may be used for pesticide formulations. Some medications and pesticide products may contain more than one active
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Case 1: Geneva Pharmaceuticals ERP Implementation Summary: This case discusses Geneva Pharmaceuticals and the much needed ERP implementation within the organization. Geneva is one of the world’s largest generic drug manufacturers. Geneva needed new organization within the company to help better manage the over 200 SKUs in different size packages. Their old way of doing business caused confusion and errors resulting in setbacks and overall negatively affecting the company. Realizing this
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supplement segment over two decades. This project gives us an insight into the dietary segment of pharmaceutical industry particularly the calcium supplement segment. The project is started with the introduction of Indian pharmaceutical industry and it‘s growth from three decades. Moreover in this project‚ the rising importance of patents & its effects (advantages & disadvantages) on the pharmaceutical industry has been discussed. Entering further in this project‚ we get an idea about the brand performance
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