Taylor Cook COMM 101- Fundamentals of Public Speaking Audience Adaptation Paper February 18‚ 2013 In the TED video that I watched‚ the subject was about “Body Language” and was twenty-one minutes and three seconds long‚ but the speaker stopped officially talking at twenty minutes and fifty-four seconds into the video. The speaker‚ Amy Cuddy‚ had very interesting points about how a person’s power pose‚ powerful/ prideful or curled into a ball and timid‚ can influence themselves on how they think
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for Metabical? 2. How should Printup think about the segmentation of potential Metabical consumers?Who is the optimal target consumer? 3. How should CSP identify and employ the differential advantages that Metabical offers to position itself in the marketplace? 4. Given the position strategy you chose‚ what would be your communications strategy to eachof your target audiences? Would you change the marketing budget or the IMC mix? If sohow? What would the timeline for your communications plan look
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STRATEGY 2 SPECTRUM BRANDS 3 MANAGEMENT 3 STRATEGY 3 RELATED DIVERSIFICATION 3 UNRELATED DIVERSIFICATION 4 MARKETING 5 MANUFACTURING‚ RAW MATERIALS‚ DISTRIBUTION‚ AND SUPPLIERS 10 CONSOLIDATION EFFORTS 10 RAW MATERIALS 11 DISTRIBUTION AND SUPPLIERS 12 SPECTRUM BRANDS FINANCES 12 SALES 12 INCOME 13 PROFITABILITY RATIOS 13 LIQUIDITY RATIOS 14 LEVERAGE RATIOS 15 ACTIVITY RATIO 16 SHARE PRICE 17 RECOMMENDATIONS 18 REFERENCES 19 INTRODUCTION Spectrum Brands (SPC) is a global branded
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Japanese Target Costing: A Historical Perspective Patrick Feil‚ Keun-Hyo Yook‚ Il-Woon Kim INTRODUCTION Target costing originated in Japan in the 1960s‚ though it remained a secret for years. Since the 1980s‚ however‚ when target costing was widely recognized as a major factor for the superior competitive position of Japanese companies‚ extensive efforts have been made to convey target costing to Western companies. Many large companies in North America and Europe have tried to adopt target costing
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Audience Profile 1. Is my primary audience external or internal? Internal 2. What are some key demographics about my audience‚ such as age‚ gender‚ family situation‚ etc.? Male‚ grandmother is coping with a debilitating illness 3. How much does my audience know about the topic? Jeff knows that there is a professional conference this weekend at a nearby convention center. Jeff also knows that Nina Hernandez has covered for him three times in the last two months. 4. How much
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Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices
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The three audiences I used for my research papers were a third grader‚ teenager‚ and employer. Although these different audiences vary‚ I altered the word choice‚ sentence structure‚ and tone throughout each audience. Third graders are used to less advanced words and sentences. Teenagers normally are able to understand complex ideas and sentence structure. An employer is accustomed to higher level thinking and larger scale vocabulary and complete sentences. A third grader is more accustomed to shorter
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YUM Brands SWOT‚ PESTEL and Porter’s 5 Forces Analyses Antonio Annicchiarico INDEX pag. Index 1 Introduction 2 1. Company Overview 3 2. PESTEL Analysis 4 3. SWOT Analysis 7 4. Porter ’s 5 Forces Analysis 9 5. Value Chain Analysis 12 6. Conclusions 13 7. References 14 INTRODUCTION PESTEL‚ SWOT and Porter’s 5 Forces analyses of Yum Brands (15 October 2013‚ 2957 words) This work analyse Yum Brands‚ one of the major and leading companies
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Knowing Your Audience Paper and Communication Release Knowing your audience is a very important aspect any time a company communicates information to a group or organization. Knowing the audience is even more important when a company has to deal with the fallout following a disaster. The disaster of the Chilean copper mine in South American is one example of where knowing your audience was a very important factor. In a Chilean copper mine‚ an unfortunate collapse in one of the shafts of them mine
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Jinhui SHAO ID: 564877 Q: Pick a brand. Employ projective techniques to attempt to identify sources of its brand equity. Which measures work best? Why? Brand: Cartier Free Word Association Test: To carry out our Word Association test‚ participants were given a blank piece of paper with the words “Cartier.” on it. They were asked to write down words that they thought represented the brand and also‚ note down the strength of these associations using color coded lines. We allowed participant
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