CHAPTER – I This chapter seeks to discuss the concepts of marketing with details thereof and need for the present study. Introduction to Marketing: Never‚ a producer directly approaches to the doorsteps of consumer for his products‚ goods and services. Mean while never a consumer directly knocks the doors of the producer for his needs‚ wants and desires. In this crucial juncture the Marketing Department plays a dominant role to create and develop an exchange relationship between
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Tim Horton’s Corporate Social Responsibility As a Canadian‚ I am familiar with some of the different ways Tim Horton’s has tried to be involved in corporate social responsibility initiatives. Most Canadian children and adults are familiar with Tim Horton’s Camp day for the Tim Horton’s Children’s Foundation‚ as well as corporate giving‚ scholarships‚ community programs and their actions towards ethical and beneficial coffee producer partnerships. Tim Horton’s publishes a sustainability and responsibility
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Corporate social responsibility (CSR) is the framework proposed by Carroll (1991) to provide managers with a way to evaluate their duties to the myriad groups with interests in their organizations. These groups are defined as stakeholders and include owners‚ customers‚ employees‚ the community‚ competitors‚ suppliers‚ social activist groups‚ the public and potentially others. According to Carroll (1991)‚ the framework of CSR can be divided into four parts encompassing “the entire spectrum of business
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With the recent corporate scandals involving such companies as Enron and Martha Stewart‚ the concept of corporate social responsibility (CSR) has once again made its way to the forefront of contemporary management ideologies. However‚ CSR itself is not a new concept. In fact‚ societies as far back as the Ancient Mesopotamians (circa 1700 BC) incorporated CSR in their businesses. "King Hammurabi introduced a code in which builders‚ innkeepers or farmers were put to death if their negligence caused
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Benn (2003) conceive corporations as channels of social purpose‚ constructed within society to attain useful social objectives. Henceforth‚ corporate social responsibility commits a significant role towards the sustainability of corporations. Both corporate social responsibilities and sustainability‚ and its related concepts influence all aspects of business. Chandler and Werther (2010) acknowledge the understanding of corporate social responsibilities as an aim to define the future of our society
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Vision Mission Objectives Corporate Values Key Influences on Strategic Purpose Description Models/tools Corporate Governance Stakeholder Expectations A. Social Responsibility and Ethics A. Shareholder Model Stakeholder Model Benefits Disadvantages Stakeholder mapping: the power/interest matrix Minimal effort Keep informed Keep satisfied Key players Corporate Social Responsibility Stances: Laissez-faire Enlightened self-interest
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British Petroleum‚ Inc Leverages Corporate Social Responsibility to Cover Unethical Practices March 17‚ 2013 Corporate Social Responsibility 690 Southern New Hampshire University School of Business Dr. Katrina Kerr Prepared by: Jiayu Yue Jonathan Murphy Kerin Kokkhour Huong Tran Akintunde Olusanya Abstract As business and society have become more intertwined‚ corporate social responsibility (CSR) has become a widely recognized business discipline
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International Corporate Social Responsibility (CSR) Module Overview This module introduces you to Corporate Social Responsibility (CSR). This is the idea that‚ in addition to their primary function of making money for the benefit of shareholders‚ businesses have a wider responsibility to the society in which they exist. Although some business people and economists continue to argue that this in not what businesses are for‚ and quote Adams Smith’s dictum that ‘I have never known much good done by
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made in this research to know the impact of corporate social responsibility on the profitability in the Nigerian Banking Industry using First Bank of Nigeria (FBN) Plc. as the case study. The present day conception of corporate social responsibility (CSR) implies that companies voluntarily integrate social and environmental concerns in their operations and interaction with stakeholders. The notion of CSR is one of ethical and moral issues surrounding corporate decision making and behaviour‚ thus if a
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ABSTRACT Corporate Social Responsibility‚ a theory that has evolved since the 1990s‚ seeks to see businesses be responsible for their actions socially and environmentally. There is an increasing trend by businesses to adopt Corporate Social Responsibility Practices. This paper attempts to define the reasons why this is so‚ and what strategic issues are faced by companies who adopt these practices. The issue of Corporate Social Responsibility will then be highlighted in a case study of De Beers
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