ONE INTRODUCTION 1.1 Background of the study Over the past twenty years an irrefutable shift to Corporate Social Responsibility (CSR) in companies has occurred (Martin‚ 2004). Corporate Social Responsibility (CSR) is about the contributions a company makes to society through its core business activities‚ its social investment and philanthropy programs. The concept of corporate social responsibility in business has become a popular subject of discussion and debate within both business and academic
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The five functions of CRM are sales‚ marketing‚ support‚ finance and executive. Some examples that would fall in the sales category would be lead/prospect generation‚ qualification‚ distribution‚ tracking‚ analysis‚ reporting‚ meeting planning‚ proposal generation and support‚ and competitive analysis. Some examples of marketing would be campaign management‚ literature fulfillment‚ marketing penetration and segmentation‚ event planning‚ analysis & reporting‚ database marketing‚ list management‚
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Title Consultation for the Bank of China bad customer services experience and less professional image in investment image. Project Requirements Bank of China is one of main bankers in banking industry. BOC has around 200 branchs in Hong Kong area. It provided allround banking servics such as account services‚ cash deposite‚ MPF‚ investment services‚ credit card‚ currency exchange and loan services etc...... Due to Bank of China established in Hong Kong 100 years‚ their major customer is in
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Corporate Social Responsibility (CSR) Chapter 1 Introduction Corporate Social Responsibility is a rapidly developing‚ key business issue. It is a concept that has attracted worldwide attention. Due to the demands for enhanced transparency and corporate citizenship‚ CSR started to embrace social‚ ethical as well as environmental challenges. Today‚ companies are aware of the social and environmental impacts of international production. It is accepted that Companies should not be only profitable‚
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CORPORATE SOCIAL RESPONSIBILITY : A REPORT ON HOTELS (a) Introduction Sales‚ consumer purchases fundamentally have always remained informed by quality; price and convenience but there had been a big change towards responsibly produced commodities. For example the demand in all of Europe for fair trade goods had raised from 51% in 2008 to almost 79% in 2012‚ consumer awareness for ethically produced commodities has also substantially risen. (Goff‚ 2012). Corporate Social Responsibility (CSR)
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SOCIAL RESPONSIBILITY Business must embrace social responsibility as a requirement‚ a duty in the present world as business has a huge impact on the society and the environment. To work responsibly and ethically should be the values of a business because social responsibility can be directly associated with a good profitable business. Social responsibility creates a win-win situation for a business organization. First and foremost it must be stressed that social responsibility is a must for all
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Banking and social media INDEX * Introduction- pg 3-11 * The why and how of social media w.r.t banking- pg 12-24 * International and Indian Examples of social media- pg 25-28 * The grey side of social media usage- pg 29-30 * Suggestions- pg 31 * Conclusions- pg 33-34 Introduction Social media and banking do not seem to have a strong relation at the first look on the topic‚ but are indeed complexly related in today’s world with the continuous evolution of the banking
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Corporate Responsibility (2) Stakeholder perspective Obesity and fast food Use the stakeholder analysis to look at the impact of fast food (eg MacDonald’s) on each stakeholder group. Should the sale/marketing of fast food be regulated/ restricted? If so why? If not‚ why not? Childhood obesity has been labeled one of the most serious public health issues if the 21st century. 42 million of the children under five years old are overweight all over the world‚ in
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Why Corporate Recruiters Think it is Important to Hire College Graduates with an Awareness of Social and Environmental Responsibility October 02‚ 2012 Table of Contents Abstract 3 Introduction 4 College Graduates‚ Just the Beginning 5 The Growing Demands of the College Graduate in Corporate America 6 Why are these Qualities Necessaries? 6 The Benefits of Corporate Responsibility 7 What are the Responsibilities of a Business? 9 Is
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Explain with examples what is meant by Corporate Social Responsibility and discuss why it is important to modern business In today’s world‚ Corporate Social Responsibility (CSR) has been one of the topics that every company must be concerned with. It is usually viewed as a legal obligation for every company to create social benefits alongside with the profit gains (Peng and Meyer 2011‚ p.297). CSR is a crucial factor for our society and environment. If there is no campaign to encourage us to
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