of digital marketing and the relevant benefits 12 Part C 16 Definition of brand 16 How to create the strong brand value 16 Part D 19 Introduction of ethics 19 The ethical marketing of Mini 20 Conclusion 21 Reference 22 Introduction This report will talk about the MINI brand and the way that it becomes to a successful brand depends on its marketing strategy. There are four parts in this report. First part is about the total analysis of MINI’s current marketing
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Chapter 1 The Legal Environment N.B.: TYPE indicates that a question is new‚ modified‚ or unchanged‚ as follows. N A question new to this edition of the Test Bank. + A question modified from the previous edition of the Test Bank‚ = A question included in the previous edition of the Test Bank. TRUE/FALSE QUESTIONS 1. There is really no reason to be acquainted with business laws and government regulations‚ except to pass this test. ANSWER: F PAGE: 3 type: N BUSPROG: Reflective AICPA:
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Case study 1 (a) What is the intrinsic value? A: The intrinsic value is a way to estimate the real value of a company or a capital‚ according to the present value of its future cash flow. Why is the intrinsic value so important? A: Intrinsic value is all important and is the only logical way to evaluate the relative attractiveness of investments and businesses. It shows investors the growth ability and profitability of the company or capital‚ which focus on its future trends. How to estimate
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liability‚ and list firm types that are subject to each. 3. Describe taxation consequences for C and S corporate forms. Copyright © 2007 Pearson Addison-Wesley. All rights reserved. 1-3 Learning Objectives (cont’d) 4. Discuss the division of corporate ownership into shares of stock; evaluate the implications of that division for corporate decision making. 5. Explain how corporate bankruptcy can be viewed as a change in firm ownership. 6. Compare and contrast characteristics of shares
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Assess the strengths and weakness of the company Horniman Horticulture. Over the past years‚ Horniman Horticulture ran very well under the control of Bob and with the overseen of its finance by Maggie. Firstly‚ no debt happened through the management. Secondly‚ their equity capital kept increasing which resulted from the revenue was $788‚500 in 2002‚ however‚ it was $1‚048‚800 in 2005 with the revenue increased by 15.5% based on 2004. It is obviously that the business had a overall prospect. Finally
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Mini Case: Luxury Wars – page 54 1. Hermes decided to list 25% of Hermes SA on the French stock market in 1993. This was done to provide family members with a means to value their stake in the company as well as partially cash-out if they felt their family dividends were not enough. 2. LVMH was able to attain such a large ownership position without the knowledge of Hermes family and management through equity swaps. Equity swaps are derivative contracts whereby two parties enter into a contract
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Alternatives To do nothing Continue using printed ads‚ promotional events and direct marketing. Since there is a great success experience in printed ads and direct marketing in prior 4 years‚ this may continue helping MINI USA succeed. Pros: -Prior success experience - Easy to touch “right” consumer - Can recall or hold the information of ads because people can read it anytime‚ such as slogan‚ website links - Easy to change information‚ such as promotion offer‚ sales price Cons: -Subscribers
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Multiple Choice - Terminology/Concept 1. Which statement concerning retailing is correct? a. Retailing activities cannot be performed by wholesalers. b. It is the last stage in the distribution process. c. All retail activities are store-based. d. A lawyer purchasing stationery for use in his/her office is an example of retailing. (b; Challenging; p. 4) 2. According to the Department of Commerce‚ annual U.S. retail store sales exceed _____. a. $200 billion b. $1 trillion c. $2 trillion
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------------------------------------------------- Tzu Han Hung (Vivian) CASE 2 1. Estimated profit by random selection Expected spending per catalog mailed = 0.053 * $103 = $5.46 Expected Gross Profit by random select= (5.46-2)*180‚000 = $622‚800 2. a) We applied partition to “All_data” sheet‚ and partition output is shown in “Data_Partition1” b) Logistic regression output can be seen in “LR_Output1”. Target variable is “purchase”. We select every variable except sequence_number(meaningless
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ROLE AND PURPOSE This subject aims to introduce to students a range of basic concepts and ideas in modern finance. After completing this subject‚ participants should know the principles involved in making investment and financing decisions‚ understand functions of financial markets and financial managers‚ and possess basic knowledge of option pricing and financial planning. This foundation course prepares students for more in‐depth studies at a later stage. LEARNING OUTCOMES Upon completion of the
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