Data Mining Weekly Assignment 6: LIFT; CRM; AFFINITY POSITIONING; CROSS-SELLING AND ITS ETHICAL CONCERNS. What is meant by the term “lift”? The term “lift” describes the improved performance of an exact or specific amount of effort on a modeled sampling‚ as opposed to a random sampling (Spang‚ 2010). In other words‚ if you are able to market via a model to say‚ a given number of random customers (e.g. 1000)‚ and we expect that 50 of them would be successful‚ then a model that can generate 75
Premium Customer relationship management
ourselves to get hungry. The Crazy Mini-Donuts was inspired because of the cravenness of the Filipino for desserts. Fresh‚ Hot Mini-Doughnuts is always been a popular food item at malls‚ fairs and many other outdoor seasonal events. Usual doughnuts has it’s filling inside but we came up into the idea of innovating usual doughnuts into modern version by it’s different flavors like cappuccino‚ cookies and cream‚ double Dutch‚ rocky road‚ etc. Another edge of Crazy Mini-Donut is that we include the idea
Premium Nutrition Amino acid Protein
SMALL-SCALE MINING (Lives at risk in the Philippine Gold Mines) INTRODUCTION Gold is the number one mineral produced by the Philippines in value terms. Although total local production was low relative to world production‚ it ranked 2nd to Africa in gold production per unit land area in 1988 and ranked 29th as top gold producer in 2002(Israel and Asirot 2002). In the year 2002–2007‚ the Philippines’ gold production increased by 8.2%. This contributed an average of 2% gross domestic product (GDP)
Premium Mining Gold California Gold Rush
MINI COOPER 10.2478/v10284-012-0001-3 MINI COOPER: CURRENT MARkETING STRATEGY‚ DIGITAL MARkETING APPROACH‚ THE BRAND & ETHICAL vALUES OXANA SRIBNYAK ABSTRACT This paper aims to analyse the MINI’s case study to discover which marketing tools have best served to build a world-class iconic car brand. Using knowledge learned over the marketing course‚ their current marketing strategy will be analysed in detail. The second part will then critically examine the digital marketing approach of the
Premium Health care Family Patient
Data Mining Assignment 4 Shauna N. Hines Dr. Progress Mtshali Info Syst Decision-Making December 7‚ 2012 Benefits of Data Mining Data mining is defined as “a process that uses statistical‚ mathematical‚ artificial intelligence‚ and machine-learning techniques to extract and identify useful information and subsequent knowledge from large databases‚ including data warehouses” (Turban & Volonino‚ 2011). The information identified using data mining includes patterns indicating trends‚ correlations
Premium Data mining
Gold Report - 1 Multi Commodity Exchange of India Ltd 102 A‚ Landmark‚ Suren Road‚ Chakala‚ Andheri (East)‚ Mumbai - 400 093 Tel: 022 66494000 / 26836016‚ Fax: 022 66494151 Email - info@mcxindia.com www.mcxindia.com Table of Contents No 1 2 3 4 Chapter Introduction What makes Gold Special What makes Gold different from other Commodities International Scenario World Supply World Demand World Markets Domestic Scenario Background India and Global Gold Economy Gold as Investment Vehicle Jewellery
Premium Gold Precious metal Investment
which organisations reach their target audiences or it is an “audience-centred activity” (Fill‚ 2005‚ p.9). This report aims to analyse the current marketing communication activities for one of the most recognised brands in the UK and the world‚ MINI Cooper. The first part includes some background information and after that the report follows the planning framework provided by Fill (2005) including: context analysis for the brand; objectives; communications strategy; communications mix; scheduling
Premium Marketing BMW Advertising
CS 450 Data Mining‚ Fall 2014 Take-Home Test N#1 Date: September 22nd‚ 2014 Final deadline for submission September 29th‚ 2014 Weighting: 5% Total number of points: 100 Instructions: 1. Attempt all questions. 2. This is an individual test. No collaboration is permitted for assessment items. All submitted materials must be a result of your own work. Part I Question 1 [20 points] Discuss whether or not each of the following activities is a data mining task. • Dividing
Premium Data mining Data analysis Data
necessity for a businesses trying to maximize its profits. A new‚ and important‚ tool in gaining this knowledge is Data Mining. Data Mining is a set of automated procedures used to find previously unknown patterns and relationships in data. These patterns and relationships‚ once extracted‚ can be used to make valid predictions about the behavior of the customer. Data Mining is generally used for four main tasks: (1) to improve the process of making new customers and retaining customers; (2) to
Premium Data mining Data
Data Mining DeMarcus Montgomery Dr. Janet Durgin CIS 500 June 9‚ 2013 Determine the benefits of data mining to the businesses when employing 1. Predictive analytics to understand the behavior of customers Predictive analytics is business intelligence technology that produces a predictive score for each customer or other organizational element. Assigning these predictive scores is the job of a predictive model‚ which has‚ in turn been trained over your data‚ learning from the experience
Premium Data mining Predictive analytics