A. Model of Corporate Social Responsibility: By “MahaFathy” “CSR aims to insure that companies conduct their business in a way that is ethical‚ this means taking account of their social‚ economic and environmental impact and consideration of human rights”. Nowadays it is very vital that companies play a role in giving back to the community in order to enhance its ethical reputation. We decided to take Nestlé as the example of a company that is well known for its CSR activities. Firstly‚ Nestlé has
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CORPORATE HISTORY. Akio Morita‚ Masaru Ibuka‚ and Tamon Maeda (Ibuka’s father- in- law) started Tokyo telecommunications Engineering in 1946 with funding from Morita’s father’s sake business. The company produced the first Japanese tape recorder in 1950. Three years later‚ Morita paid Western Electric (US) $25‚000 for transistor technology licenses‚ which sparked a consumer electronics revolution in Japan. His firm launched one of the first transistor radios in 1955‚ followed by the first
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Citigroup Mini Corporate Social Responsibility Evaluation Corporate social responsibility has become a hot term in the past few years as corporations have become larger and even more powerful. Watch-dog organizations have been formed to monitor the actions of corporations and report “rogue” companies who do not mean their standards for being socially responsible. Recently‚ many companies have started to issue corporate social responsibility reports along with their annual reports. Citigroup
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Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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Government bodies discovered the reliable ways by keeping the welfare aspect as the motivation factor. In other terms if we say then‚ the concept of corporate social responsibility is not new to Indian companies. Corporate social Responsibility activities have their advantages. The benefits are in terms of building a positive image and encouraging social involvement of employees‚ which in turn develops a sense of loyalty for the organization. The companies have understood that the retention of market
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Corporate Responsibility and Marketing Strategies Deanna Williams Dr. Antony Jacob Contemporary Business July 21‚ 2014 Social and ethical responsibility is how a company will use all its resources in a way that will benefit people and society not only physically but also socially. Social responsibility is defined as “The idea that businesses should not function amorally‚ but instead should contribute to the welfare of their communities”. Social responsibility covers not only shareholders but
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Corporate Responsibility and Marketing Strategies Examine Apple’s current position on the company’s ethical and social responsibilities‚ and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. In addition to maximizing profits‚ one of the main objectives to many corporations today is to be well known for their responsible management and ethical performance. Apple is one of the most important companies throughout the world because
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CSR in India and Its Impact on Society Corporate social responsibility (CSR) is about how businesses align their values and behavior with the expectations and needs of stakeholders - not just customers and investors‚ but also employees‚ suppliers‚ communities‚ regulators‚ special interest groups and society as a whole. CSR describes a company’s commitment to be accountable to its stakeholders. With businesses focusing on generating profits‚ sustainability was not a popular concern among companies
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Introduction Our assigned topic deals with a phenomenon that has taken the corporate world by storm rather recently‚ particularly in Pakistan. It entails the dilemma that every corporation faces when they have to make decisions regarding the firm’s profitability and their corporation’s social responsibility. The term "corporate social responsibility" came into common use in the late 1960s and early 1970s after many multinational corporations formed the term stakeholder‚ meaning those on whom an
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The Middle East region includes the Arabic peninsula‚ Cyprus‚ the countries on the east coast of the Mediterranean Sea‚ Iran in the north-east‚ and Egypt in the south-west. It is a densely populated region that concentrates huge material and human resources. Surfing from Internet site to Internet site I have found that Internetworking in the Middle East region has a well established system that may accelerate the diffusion of culture in this area. For example‚ at the end of January Internet access
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