MB0039– Business Communication - 4 Credits (Book ID: B1128) Assignment Set- 2 (60 Marks) Q 2. Explain the difference between corporate and product advertising. Give two examples of corporate advertising with two different objectives. Q 3. You have been asked to make a presentation on Edunxt‚ the technology enabled learning platform‚ to prospective students. Develop an outline of a presentation‚ explaining your choice of visual aids and your style of delivery. Q 4. Imagine that you have
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Communication Cycle Communication is an essential part of all our lives. The range of methods we can use to communicate with each other is growing all the time. We can communicate using everything from a note stuck on the fridge door to video-conferencing. But no matter which medium we choose‚ the communication cycle remains the same. If we are unsure of what we wish to communicate‚ or when we send the information poorly‚ we run the risk of not being understood by other people. Stages For Effective
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Personal preference plays a significant part in the food choices of an individual. Widely shared preferences include: tastes for salt and sugar. Which foods best exemplify the Asian culture? soybeans‚ squid‚ rice‚ peanuts Which of the following characterizes the diet of most ethnic groups? excludes milk Orange juice fortified with calcium to help build strong bones is an example of a(n): functional food. Which statements about vitamins is true? They facilitate the release of energy from the other
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Cambodian Mekong University Essentials of Business Communication (MN117) Essentials of Business Communication (MN117) 1. In what ways do communication skill acts as a career filter? Your ability to communicate will make you marketable and continue to be your ticket to success regardless of the economic climate. 2. Would your culture be classified as high-or-low-context? Why? My culture be classified as high-context‚ because our country is a country in ASIA which have very beautiful culture
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Case Study Analysis #1 What is OUR Business? MSTM 6023: Strategic Planning Submitted by Mary McCarthy Jan 31‚ 2015 CASE OVERVIEW “What is OUR Business” is a management case by Peter Drucker (Drucker‚ 2009). The case closes with the Bill Callahan‚ founder of Callahan Associates‚ posing the title question to the company’s Executive Committee as they are unable to reach consensus on what direction to take to grow the existing business. Callahan Associates is a retail conglomerate consisting
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Communication is the conveying of message between a sender and a receiver or a group of receivers. [Someone’s definition on communication]. Communication is very important in our daily lives as well as in workplace. Communication also plays a vital role in businesses. Business communication needs to be well-organized and professional. As all other types of communications‚ business communication also can be either verbal or non-verbal or could be a combination of both. Written communication and oral
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Chapter 1 1. Briefly describe how outsourcing and strategic alliances have impacted IS organizations. Page Ref: 9 2. Describe the key differences between procedure-based information work and knowledge-based information work. Page Ref: 18 3. Why is it important for the IS organization to recognize the distinction between procedure-based activities and knowledge-based types of information work? Page Ref: 19 4. Briefly describe how the Web has changed the term data. Page Ref:
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Chapter 1 Lecture Notes i. Strategy 2. Definition ii. A strategy is a “game plan” that enables a company to attract customers by distinguishing itself from competitors. 1. Customer value propositions iii. Companies that adopt a customer intimacy strategy strive to understand and respond to individual customer needs better than competitors. Examples of companies that pursue this strategy include: Ritz-Carlton‚ Nordstrom‚ and Starbucks. iv. Companies that adopt an operational excellence strategy
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Chapter 1 What is Management? Overview Chapter 1 examines what management is including what mangers do‚ and how they use resources to achieve organisational goals. The chapter highlights the four main functions of management (planning‚ organising‚ leading and controlling) as well as exploring the levels of management (first line‚ middle and top) as well as the importance of three types of managerial skills (conceptual‚ human and technical). The chapter concludes with a discussion of the major
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P5 l will be explaining the legal and ethical issues that relate to the use of business information. l personally think that legal and ethical issues are usually to do with something that involves people having to abide to a law‚ in most cases there will be a consequence for not abiding with the law. Most businesses have different information about people working for them‚ that’s when the Data Protection Act 1998 protects the information held about people being misused. The information usually
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