Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
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Mini-PIP “What has been the influence of the media as an agent of socialisation on Generation X opposed to Generation Y?” As the generations are evolving over the years‚ media technology is changing and improving constantly. The term media is accepted as those agents that convey news‚ entertainment and information. First there were books‚ newspapers and magazines‚ and then came sound recordings‚ radios‚ films and television‚ now there is the internet and social media. As new advances are developing
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CHAPTER 9 9.1) The interest rate on South Korean government securities with one-year maturity is 4% and the expected inflation rate for the coming year is 2%. The US interest rate on government securities with one-year maturity is 7% and the expected rate of inflation is 5%. The current spot exchange rate for Korea won is $1 = W1‚200. Forecast the spot exchange rate one year from today. Explain the logic of your answer. Drawing on what we know about the Fisher effect‚ the real interest rate
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Mini Ethnography at Colors of Inequality Conference I chose to do my ethnographic study at the Intergenerational Spring Seminar sponsored by the Unitarian Universalists United Nations Office (UU-UNO). The theme for this year’s conference was The Colors of Inequality: Costs and Consequences Conference. This conference took place at three locations throughout New York City. The three locations it took place at were All Souls Church (NYC)‚ the Salvation Army International Social Justice Commission
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|Products |Description |Prices | | | | |[pic] |[pic] | |Brand name |Kind | |Essel Supermarket |Robinson’s |Jenra Grand Mall | |
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FanJingxuan ID: 2742482 Page 1 Principals of Marketing Chapter 5 Page166 1. Choose one of the following companies. What colors does it use predominantly in its logo or packaging? How do these colors affect the perception of its products? Answer: The color which L.L BEAN usespredominantly in its logo and packaging is green. Green symbolizesnature‚ freshness‚ health‚ andlife. It is the most restful and comfortable color.L.L BEAN is an outside door sports brand company. Their targeting customers are
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Assumptions * Assume fiscal year begins July 1 * Personal savings account of $15‚000 and added family money gives him an investment fund of $35‚000. The $15‚000 personal savings is included in the total investment fund. * Acceptable to base pro forma estimates off of 1956 data. * The property‚ including the two plants‚ can be assumed as Plant & Equipment‚ and given the appraised value of $200‚000. * Assume that this P&E will not need major repair in the near future
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people see the snack market as dynamic and innovative‚ but actually it is surprisingly conservative. Most of what passes for product innovation is in fact tinkering with our marketing approach‚ things like special offers‚ promotion tie-ins and so on. We occasionally put new packs round our existing products and even more occasionally we introduce new flavors in existing product ranges. Rarely though does anyone in this industry introduce something radically different. That is why this project is both
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September 11‚ 2001 changed America forever. The 9/11 cases challenged the government power and its relation to individual rights during times of war. Al-Qaeda‚ a terrorist organization funded by Osama bin Laden targeted the American government in a series of deadly attacks on 9/11 that killed over 3000 people and injured scores of others. The United States declared an act of war against Terrorism and soon was heavily involved in both Afghanistan and Iraq. Similar to the Korematsu v. U.S. (1944) Supreme
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1 Dakota current allocates warehousing‚ distribution and order entry cost equally to each customer. DOP’s pricing system is generally independent of the specific level of service provided for customers. They just chose a single cost drive. However‚ it’s not believable and proper to use this simple method to analyze costs when costs are more complex. So we need to use activity-based cost system to chose different cost drives and allocate costs based on the activity. 2 We identify four different activities
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