of digital marketing and the relevant benefits 12 Part C 16 Definition of brand 16 How to create the strong brand value 16 Part D 19 Introduction of ethics 19 The ethical marketing of Mini 20 Conclusion 21 Reference 22 Introduction This report will talk about the MINI brand and the way that it becomes to a successful brand depends on its marketing strategy. There are four parts in this report. First part is about the total analysis of MINI’s current marketing
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Mini Case I. Cathy’s Collectibles Question Your cousin Cathy runs a part-time business out of her apartment. She buys and sells collectibles such as antique prints‚ baseball cards‚ and cartoon cells and has recently discovered the Web with its many auction sites. She has begun buying and selling on the Web by bidding on collectibles at lesser-known sites and selling them at a profit at more well-known sites. She downloads and uploads lots of graphics (pictures of the items she’s buying and
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Interact with Your Patients on a Deeper Level One of the best ways to get referrals from your patients and dentists is to have conversations. Rather than keeping everything strictly business and always being matter-of-fact‚ start a conversation that is not about treatment. If you know one of your patients loves soccer‚ bring up some games and ask if they play. If you know that patient has a birthday or an appointment coming up‚ see if you can surprise the person with a couple of tickets to the local
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Netflix‚ Inc. Case October 2‚ 2011 1. Netflix‚ Inc. has several competitive advantages in the movie rental business. * The strongest advantage they have would be the comprehensive library of titles that they are able to offer to their customers. They have developed a strong relationship with top studios and distributors to enable them to offer a broad selection. Netflix’s is constantly adding new releases and carrying numerous copies of the popular titles. * High levels of customer
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ENERGY PERFORMANCE SYSTEM‚ INC. (1) Due to the prospective utility customers are organizational markets with have decision-making unit (DMU)‚ and the process of buying is characterized by group decision and the group decision is professional purchasing so the member of the buying center of the utility for decision on buy or use the WTETM technology (implementation of new systems and buy fuel supplies) consists of production division (users and deciders)‚ RD division (influences and deciders)‚ purchase
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Media assignment 2 notes. How does the advertising form influence the media product? When designing print ads to represent a product or service it can be very challenging for any designer as they have limited space to deliver their message effectively and clearly‚ so that the audience are converted into customers. The advertising form influences the media product. Billboards have to create a message very quickly as people passing by don’t really stop and pay complete attention so in this way
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Here Comes the iPad Mini Apple has done it again. The iPad mini is the latest Apple idea that could be in stores by November. The global popularity of the iPad has triggered Apple to make this new smaller version of the product. As we all know‚ every new Apple creation of the last decade has made an enormous hit. These products have changed the way we use cellphones and listen to music. Also‚ Apple has sparked a new way to use the worldwide web with the massive improvement of the tablet. Apple
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Evaluate the industry structure of luxury goods industry(40%). Industry structure of luxury goods industry should be analysis from Porter’s five forces model which are threat of entry‚ threat of substitute products‚ the power of suppliers‚ the power of buyers and rivalry among existing competitors. Threat of entry depends mainly on the entry barriers and the likelihood and capabilities of actual players to retaliate. The barriers of new entrants can be technological‚ financial‚ strategic and
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The Castillo Products Company was started in 2008. The company manufactures components for personal digital assistant (PDA) products and for other handheld electronic products. A difficult operating year‚ 2009‚ was followed by a profitable 2010. The founders (Cindy and Rob Castillo) are interested in estimating their cost of financial capital because they are expecting to secure additional external financing to support planned growth. Short-term bank loans are available at an 8 percent interest
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1. Emergencies Funds One of my main obligations for short term is to always have emergency funds I know the book says til least keep 3 to 6 months but I would like to established at least least a year. I do still have two residents and the restaurant and I never want to lose them so I always want to have the ability to pay my mortgage is. I would like to have the emergency funds with 10‚000 bet at least 5 thousand . but unfortunately at this point I only have three due to the obligation I had
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