BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
Premium Brand Logo Brand management
Literature Portfolio Physical Education and Race/Ethnicity Author and year of publication | Methods | Findings | Notes/Additional Comments | Grant Jarvie‚ 1991. | Hypotheses | According to Medof‚ 1986‚ there are 4 hypotheses that have been offered to explain racial stacking:1.’Role modelling’-based on the possibility that blacks emulate highly successful black athletes.2.’Differential attractiveness of positions’-based on the possibility that blacks either select or avoid positions
Premium Racism Race White people
Career Portfolio revised assignment instructions - March 15‚ 2011 Prepare a sales plan for your most important product—yourself. □ Cover page – with your name‚ MAN 3301 Human Resource Management‚ spring 2011‚ and the job title of the desired job you want to pursue after graduation. □ Table of contents □ A one-two page summary that describes: o Your desired (ideal) job after graduation. ▪ Why do you want to work in this occupation?
Premium Management Employment Project management
Nike‚ a company headquartered in Beaverton‚ Oregon‚ is a major force in the sports footwear and fashion industry‚ with annual sales exceeding $ 12 billion‚ more than half of which now come from outside the United States. The company was co-founded in 1964 by Phil Knight‚ a CPA at Price Waterhouse‚ and Bill Bowerman‚ college track coach‚ each investing $ 500 to start. The company‚ initially called Blue Ribbon Sports‚ changed its name to Nike in 1971 and adopted the “Swoosh” logo recognizable
Premium Nike, Inc. Bill Bowerman
MEDIA STUDIES PORTFOLIO STUDENT NUMBER: 35772085 SURNAME AND INITIAL: Moatshe‚ P MODULE CODE: COM3702 SUBMITION DATE: 7 October 2014 DECLARATION I‚ the undersigned‚ hereby declare that this is my own work and personal work‚ except where the work(s) or publications of others have been acknowledged by means of reference techniques. I have read and understood Tutorial Letter CMNALLE/301/2014 regarding technical and presentation requirements‚ referencing techniques
Premium Mass media Concentration of media ownership Violence
Portfolio of the poor 1.1.1The most basic objective The most basic objective for households of the poor is to make sure that there’s food on the table every day‚ and not just on days when income flows in. And when it comes to managing money‚ they put a premium on the flexibility and convenience of their financial tools‚ even though those tools were not always reliable. Diary households in both the urban and rural areas of all three countries are often characterized by frequent small-scale transactions
Premium Household income in the United States Cash flow
University of Information Technology and Sciences Portfolio analysis Course Title: Financial Management Course Code: FIN-241 Prepared For: Mukhta Rani Sorkar Lecturer University of Information Technology and Sciences Submitted By: Name ID Md.Asif Anwar ID. 10510305 Md.Jafar Reza Khan
Premium Mutual fund Hedge fund
Solutions Guide: Please reword the answers to essay type parts so as to guarantee that your answer is an original. Do not submit as your own. Chapter 9: Exercises 9-4‚ 9-7‚ 9-8‚ 9-9‚ 9-11‚ 9-12‚ 9-14‚ 9-16 (pages 347-348) • Problems 9-7‚ 9-12‚ 9-17 (pages 351-355) EXERCISE 9-4. Using Present Value Tables [LO 1] What is the present value of $600 per year for five years if the required return is 10 percent (answer using Table 2 in Appendix B). Cash Present Value Flow Factor Total
Premium English-language films Problem solving Mathematics
Employee Portfolio Management Plan Riordan Manufacturing is a worldwide plastics manufacturer employing 550 people with projected yearly earnings of $46 million. The Riordan Manufacturing industry focuses on materials to provide solutions to the customers’ challenges. Six Sigma‚ leading edge R and d and exceeding ISO 9000 standards define the attitude and abilities of Riordan Manufacturing. First of all‚ this year Riordan Manufacturing is recently taking a series of self-assessment surveys- they
Premium Emotion Manufacturing Assessment
Senior Portfolio Reflection Middle school and high school has been a very interesting experience for me. It has definitely been one exciting‚ yet scary‚ roller coaster. Overall‚ I feel like I have been equipped for not only college‚ but also life as a whole. School has taught me many things‚ both academically and emotionally. It has revealed my true colors‚ both good and bad‚ and as a result‚ has molded me into who I am today. In 6th grade‚ I joined band class. I picked out the flute as my
Premium High school Education College