CASE STUDY. my personal point of view.. 3. IF ALL PUBLICLY TRADED FIRMS ARE OPERATING WITHIN THE SAME BASIC CORPORATE GOVERNANCE SYSTEM AS "ENRON"‚ WHY WOULD SOME PEOPLE BELIEVE THIS WAS AN ISOLATED INCIDENT‚ AND NOT AN EXAMPLE OF MANY FAILURES TO COME? The answer to this question lies within the minds of the Enron Managers rather than with the business environment. Most likely‚ these managers are well-educated and may have come from rich families. If this is so‚ then the logical thing
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Why do you think you made these mistakes? Please start this case discussion from the point of view that you are the main character - that is you are the Vice President of Marketing. So you may start the discussion beginning with "I am to blame for the current state of affairs because I did not understand ... " (fill in why you are to blame‚ what did you not do and what did you do that helped create the current situation) I am to blame for the current state of affairs because I did not do
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Enron Questions 1. How did Enron’s corporate culture contribute to its bankruptcy? Enron’s corporate culture was greedy and arrogant. Arrogance and pride are what mostly contributed to the downfall of Enron. Employees made money for the executives. The company was thought of as a leading company‚ and imagined to be invincible. Once funds were gambled away‚ and the whole got deeper‚ more funds were gambled to attempt to create liquid assets to pay off debt. Eventually‚ it all ran out.
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Enron‚ what caused the ethical collapse? Q1. What led to the eventual collapse of Enron under Lay and Skilling? A1. There are many reasons‚ which led to the collapse of Enron. With the senior leadership of the company not holding/staying true to the company’s code of ethics‚ not enforcing many laws (which led to the company violating those laws). Therefore‚ the inability of the senior leadership to ensure that there are not only written practices as to how business should be done‚ but actually
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• The training type I recommend that House Handy should provide to new members if they want the new salespeople to be successful is to start them out on the internet and with a CD-ROM. On page 348 in the book titled Relationship selling it states‚ “Most companies use a mix of training methods‚ including on-the-job training‚ classroom training‚ and role playing.” With that said I believe they will benefit more out of having a combination of all three. The training will differ from that of experienced
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Shuhao Chen Hongxin Zhao IB 2/16/2013 1. The characteristics are boldness‚ innovation‚ perfection‚ low power distance and opening. Furthermore‚ in order to develop globally‚ the Asian leadership also should know how to combine the Western and the Eastern advantages of doing business together. These characteristics can efficiently help all the leaders do their job well‚ no matter them are Western or Eastern leaders. For instance‚ innovation is one of the most important characteristics. In today’s
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Introduction Accounting is all about financial information —capturing it‚ recording it‚ configuring it‚ analyzing it‚ and reporting it to persons who use it. The financial statements : The final product of financial accounting is in the form of financial statements that are packaged with other information in a financial report. •Financial statements are prepared at the end of each accounting period. A period maybe one month‚ one quarter‚ or one year. •Financial statements report summary amounts
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Case 2 questions-Costco 1. What is Costco’s business model? Is the company’s business model appealing? Why or why not? Generating high sales volume and rapid inventory turnover by offering fee-paying members low prices on nationally branded and private-label products. Yes‚ it is appealing because the fees paid by members allowed for sufficient supplemental revenues while the turnover rates allowed Costco to receive cash for inventory before it had to pay many of its merchandise vendors. 2.
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MINI Cooper Countryman Marketing Plan P2K Communications Allyn Proffitt Kailie Kirven Elizabeth Knifley Table of Contents Executive Summary Situation Analysis SWOT Analysis Positioning Statement Audience Analysis Focus Group Discussion Guide Communications Objectives Strategies & Tactics Public Relations Traditional Advertising Sales Promotion Direct Response Paid Online Advertising Online Social Media Nontraditional Media Creative Brief Creative Executions Print Advertisements L.L.Bean
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1. What did Arthur Andersen contribute to the Enron disaster? Arthur Andersen (AA) contributed to the Enron disaster when AA consulting became its own separate entity‚ named Accenture. Revenues from consulting services surpassed revenue from auditing services. A natural competitiveness grew between the two rivals and this is where the problems began to start. Management held maximinizing revenues as their primary focus of success and promotions/bonuses were based on this factor. The CEO of AA‚ Joe
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