kingdoms” (Scott 2011‚ p.2). By replacing hunters-gatherers and nomadic lifestyles with society of agriculture‚ people witnessed the flourish of many early civilizations in Europe‚ Asia such as Mesopotamian civilization‚ Ancient Egypt‚ Ancient Greece‚ China dynasties‚ etc. Besides those big and famous civilizations existed in Europe and Asia‚ owning to the discovery of American continent of Christopher Columbus in 1492‚ one of the greatest civilizations was uncovered: the Mayan empire. As stated in “Maya
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of digital marketing and the relevant benefits 12 Part C 16 Definition of brand 16 How to create the strong brand value 16 Part D 19 Introduction of ethics 19 The ethical marketing of Mini 20 Conclusion 21 Reference 22 Introduction This report will talk about the MINI brand and the way that it becomes to a successful brand depends on its marketing strategy. There are four parts in this report. First part is about the total analysis of MINI’s current marketing
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The causes of the collapse of communism in Eastern Europe were that it had no popular support‚ political downfall‚ and economic problems. The fact that the USSR had gained all of its money from the Eastern European states (after world war 2)‚ Stalin’s paranoia of the West forced him to put all that money into defensive arms and therefore none of that money was being channeled into the country. Many historians would argue that it was at this point that the USSR began its downward spiral and this is
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failure in the case of banquet hall collapse of Israel. The engineering and works department did not pay attention to the conditions of buildings in the city. It should be a duty of the engineering department to check the conditions of building every year to make sure that building is meeting the safety standards and therefore they will not be a need for building elimination. There should be restrictions for the amendments in any constructed building during the reconstruction. As in this case the whole
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A business model of the times The Enron bubble was a prime example of the dominance of speculative finance in business. V. SRIDHAR MORE than two months after Enron‚ the seventh biggest corporation in the United States‚ filed for bankruptcy‚ the stench of scandal refuses to die. Shocking revelations about the company’s modus operandi continue to pour in. Public and media attention was initially focussed on the company’s close ties with the political establishment and the policy-making bureaucracy
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which organisations reach their target audiences or it is an “audience-centred activity” (Fill‚ 2005‚ p.9). This report aims to analyse the current marketing communication activities for one of the most recognised brands in the UK and the world‚ MINI Cooper. The first part includes some background information and after that the report follows the planning framework provided by Fill (2005) including: context analysis for the brand; objectives; communications strategy; communications mix; scheduling
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Kovaleva Mary Assignment 3. Enron scandal Rise of the company Enron was an American energy company based in Houston‚ Texas. It was formed in 1985 by Kenneth Lay after merging Houston Natural Gas and InterNorth. In 1985‚ Kenneth Lay merged the natural gas pipeline companies of Houston Natural Gas and InterNorth to form Enron. In the early 1990s‚ he helped to initiate the selling of electricity at market prices and‚ soon after‚ the United States Congress passed legislation deregulating the
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Enrons Fall Kenneth Lay – CEO Auditors – Arthur Anderson Jeffrey Skilling – Consultant‚ Hired as a young consultant‚ as due to deregulation‚ Enron incurred massive debts. Jeffrey skilling was hired to come up with innovative new ideas. His revolutionary idea for Enron was to ‘create a gas bank in which Enron would buy gas from a network of suppliers and sell to a network of consumers‚ contractually guaranteeing both the supply and the price‚ charging fees for the transactions and assuming the
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The atmosphere at Enron was highly competitive. Enron rewarded cleverness and pushing the envelope. Enron’s former president and CEO Jeffery Skilling encouraged employees to be "independent‚ innovative‚ and aggressive.") The aggressiveness of the culture at Enron was increased by a rigorous and threatening evaluation process for all employees that became known as "rank and yank." "Enron’s employees annually ranked their fellow employees on a 1 (best) to 5 (worst) scale. Each of the company’s divisions
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Is America headed for an economic collapse? By: John Shepherd America’s collapse Is America headed for an economic collapse? Research indicates the possibility of an economic collapse because of the exorbitant national debt‚ loss of jobs‚ and the falling stock market. History can tell a story that many people overlook. People tend to repeat their mistakes and if we take a look at what is in the past we can predict what the future may hold. In the 1930’s the United States faced an economic
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