MyTeksi (GrabTaxi) offers two products‚ the normal budget taxi service and the premium taxi service. The company doesn’t charge customers for using the service. A flat rate booking fee of RM2 is charged on top of the fare. As for Easy Taxi‚ the company doesn’t charge its customers for using the service. A similar strategy like MyTeksi (GrabTaxi). Only a nominal fee of RM2 is charged to the customer on top of their fare fee. The rates follow the standard rates set by the government. Apart of that
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1. The buyer decision process of a traditional Porsche customer starts with the consumer’s recognition of a need for the product. In this case it is the need for a new car. The Porsche marketers look to those needs that consumers look for in a car and find out what brought previous customers to their product so they can satisfy the needs of the new customers searching for their next car. After deciding the need for a car the consumer will potentially indulge in further research towards the options
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Mini Case: Google Christina Santino FIN 516:Advanced Managerial Finance July 21‚ 2013 What is the name of the company? What is the industry sector? Google Inc. is a multi-billion dollar company in the informational technology (IT) industry. Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the front runner in their industry. What are the operating risks of the company? Within business‚ there will always be operational risks to
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MINI-CASES I. Belmont State Bank Belmont State Bank is a large bank with hundreds of branches that are connected to a central computer system. Some branches are connected over dedicated circuits and others use the dial-up telephone network. Each branch has a variety of client computers and ATMs connected to a server. The server stores the branch’s daily transaction data and transmits it several times during the day to the central computer system. Tellers at each branch use a four-digit numeric
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Assessment 2 COURSE: DIPLOMA OF MARKETING June 2015 Bradomina F. Index 1. What are the media which you propose to choose and why? (Hint: base your answer on the following factors‚ number of target audience reachable by the media‚ Cost vs Reach). 2. Mention the budget allocation for each of the media vehicles‚ based on the cost and scheduling factors. You may choose to use the budget estimation/budget allocation tables given in your workbook. Note: This budget
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Marketing planning can be described as the route toward making complete framework for the affiliation remembering the ultimate objective to achieve the general promoting undertakings. Different steps would be delivered as a bit of the marketing planning procedure to make unmistakable parts of marketing‚ for instance‚ publicizing mix‚ situational examination‚ making STP segments and checking of the marketing attempts made by the affiliation. Task 1 Review of the changing perspectives in Marketing
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Apple‚ Inc. Marketing Strategy Plan Prepared by Techno-Geek Consultants MARKETING APRIL 28‚ 2012 BY: GROUP C Executive summary Apple has dominated the market with its innovative line of products like iPod‚ iPhone and iPad. Steve Jobs and Steve Wozniak started Apple in 1976‚ and in the 34 years until the launch of the iPod‚ the company had many difficulties. In 1980‚ Apple was leading the market with its Macintosh that was worth $1B annually. Their product stood alone at the top in a primitive
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Case study: Canadian Blood Services History of Canadian Blood Services (CBS): Blood collection in Canada was initially funded and operated by the Canadian Red Cross in 1930’s. During the 1980’s the blood supply was contaminated with the AIDS and hepatitis C virus which affected hundreds of people and eventually it let to the creation of CBS in 1998. Canadian Blood Services (CBS) is a not-for-profit charitable organization dedicated to giving Canadians a safe and secure blood supply system in all
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Volvo’s service package. If we define what service package is we can say that the service package is defined as a bundle of goods and services with information that is provided in some environment. This bundle contains five features describing services such as; • Supporting Facility • Facilitating Goods • Information • Explicate Services • Implicit Service Village Volvo shows an effort by two former authorized Volvo dealers mechanics to provide quality service repair
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Marketing Answer-1 Our tea company launch in behind 2009‚ Hamilton- based Tea business Zealong is trapping into profitable Asian markets with a exclusive present yummy‚ and arrogantly New Zealand tea that’s completely noticeable back to the date and places it was selected. To make the world’s purest tea. Zealong grows 100% pure tea. Marketing Strategies Marketing is all about managing the four P’s • Product- in the Zealong Tea Estate‚ Zealong tea grown from unharmed atmosphere with highest ordinary
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