Title : The Mini Cooper Story ; The Car of the Century Order : Topical Order General Purpose : To inform Specific Purpose : To inform audience the story behind of Mini Cooper time-line Introduction 1) Exciting build-up a) Prototype commissioned By the latter half of the 1950s‚ Leonard Lord‚ chairman of the British Motor Corporation (BMC)‚ had become convinced of the need for a new kind of small car. In 1957‚ he commissioned engineer Alec Issigonis‚
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Introduction Cooper Industries was unsuccessful in acquisitions until it established a basic criteria for future acquisitions. That new criteria worked well‚ and when they went to acquire their fourth company since implementing their strategy‚ they faced fierce competition. They have to decide whether or not to pursue this company of interest‚ and then make an offer that will be selected over the others. Background Facts Cooper Industries is a manufacturer of heavy machinery. They began
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OVERVIEW: Cooper Industries is a broadly diversified manufacturer of electrical and general industrial products‚ and energy related machinery and equipment. The company operates in three different business segments with 21 separate profit centers. These segments include electrical and electronic‚ commercial and industrial‚ compression‚ drilling and energy equipment. The product line is consisted of cheap fuses to $3 million compressor tribune sets along with products such as hand tools and light
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COOPER CASE STUDY SUMMARY Nicholson Early in 1972 Nicholson dad to fend off a take over attempt by H.K. Porter Company Inc.‚ which controlled 30.5% of the company ’s stock. Porter made a cash tender offer to stockholders. However‚ Porter did not get enough stock to take over Nicholson. In trying to fight the takeover Nicholson made several merger overtures to other companies like VLN Corp. A few years back‚ it had rejected an offer from Cooper Industries. Cooper Industries & Nicholson Cooper
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• Acquisition of firms with stable earnings and counter cyclical to those Cooper Industries (E.g. Investment in electrical business in 70s). • Acquisition of firms with high quality products & firms that were market leaders. • Focussing on products that served basic needs & were manufactured by proven technologies so that Cooper gained consistent earnings from stable markets with predictable growth. • Transferring proven practices around company rather
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THOMAS R. PIPER Cooper Industries‚ Inc. In May 1972 Robert Cizik‚ executive vice president of Cooper Industries‚ Inc.‚ was reviewing acquisition candidates for his company’s diversification program. One of the companies‚ Nicholson File Company‚ had been approached by Cooper Industries three years earlier but had rejected all overtures. Now‚ however‚ Nicholson was in the middle of a takeover fight that might provide Cooper with a chance to gain control. Cooper Industries Cooper Industries was
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Case Analysis Cooper Industries Cooper Industries was organized in 1919 as a manufacturer of heavy machinery and equipment. By the mid-1950s it was a leading producer of engines and massive compressors used to force naturalgas through pipelines and oil out of wells. Management was concerned‚ however‚ over its heavy dependence on sales to the oil and gas industries and the violent fluctuation of earnings caused bythe cyclical nature of heavy machinery and equipment sales. Although the company’s
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Etude de cas – Lee Cooper SOMMAIRE INTRODUCTION ............................................................................................ p. 3 I. Diagnostic externe ............................................................................. p. 4 1) Macro-environnement 2) L’offre 3) La demande II. Diagnostic interne............................................................................. p.12 1) La position concurrentielle de l’entreprise 2) Le potentiel de ses différentes fonctions
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Why has Wal-Mart viewed international expansion as a critical part of its strategy? Wal-Mart has viewed international expansion as a critical part of its strategy because of a number of reasons. First‚ Wal-Mart saw the potential for increased profits and sales in new markets.“After rapid expansion during the 1980s and 1990s‚ Wal-Mart faces limits to growth in its home market and has been forced to look internationally for opportunities”(Ball‚ 2007). Second‚ Wal-Mart saw the need “to protect their
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MARKETING MANAGEMENT SBMA7138 MINI COOPER – THE MARKETING STRATEGY Assignment 2 Essay By Kunik Bharti ID: 1303608 MBA Term 1 Supervisor: Richard Small Submission Date: September 4‚ 2014 INTRODUCTION AIMS: To critically analyse and research the Marketing Strategies and possible responses of THE MINI‚ the automobile brand. Try to find the path taken by MINI after the recent takeover by German giant BMW in 1999-00. In this essay we would be looking primarily the small car sector market in the
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