Ethnography (from Greek word ethnos = folk/people and grapho = to write) is a qualitative research method aimed to learn and understand cultural phenomena which reflect the knowledge and system of meanings guiding the life of a cultural group (Agar 1996). It was pioneered in the field of socio-cultural anthropology but has also become a popular method in various other fields of social sciences—particularly in sociology‚ communication studies‚ and history —that study people‚ ethnic groups and other
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What makes ethnography distinctive as a research methodology compare to other approaches to study social deviance? Ethnographies of deviant behavior are one of the most popular within the sociological genre. It identifies studies that involves ‘personal observation‚ interaction‚ and experience (as) the only way to acquire accurate knowledge about deviant behaviour’ (Adler‚ 1985:11) Ethnography requires having a input to various fields such as anthropology‚ sociology and criminology in order to
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Abdullah (08456762) Is ethnography fact or fiction? Writing ethnography is always a sensitive proposition since it involves representing a culture and social realities with countless factors to be taken into consideration‚ for example: power. Although‚ at times one still hears of it referred to as ideal and neutral ethnography that yields reality in the way it is presented without being questioned‚ criticised and diagnosed by personal values (Pratt‚ 1986:27). Ethnography cannot be easily pinned
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groups and people as they go about their everyday lives.” Ethnographers do this by going out and “getting close” to the participants for prolonged periods of time in their natural setting. Emerson et al. Writing Ethnographic Fieldnotes‚ p.1 Ethnography moves from the specific to the general. (inductive) Practice of providing ethnographic reports through a thick description--- notes that exhibit depth and complexity. As Neuman noted‚ an event could take 3 minutes‚ but require many pages of descriptive
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Kevin Glazer Anthro-3 Chino Ethnography and Culture The article begins by giving an example of how most Americans approach the study of science. The quote states…“ most Americans observe whatever we wish to understand‚ introduce our own classification of what is going on‚ and explain what we see in our own terms.” Basically what the opening quote is implying is that instead of trying to understand why something happens‚ or why someone acts someway; we try to compare ourselves to the situation
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BMW strategy to achieve the continuity of the Mini Coopers brand was to maintain its original legacy as one of the world’s iconic vehicles ever made. Mini was first developed in the 1950’s by a gentleman named Alex Issigonis. Its original design was develop to be fuel efficient due to the global fuel shortage (Horatiu‚ 2012). In the early 1960’s‚ a guy by the name of John Cooper vision the Mini as sports car and created the very first Mini Cooper. Mini Coopers legacy since its creation in the 50’s
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Ethnography is defined as a branch of anthropology dealing with the scientific description of individual cultures. Anthropology meaning the science that deals with the origins‚ physical and cultural development‚ biological characteristics‚ and social customs and beliefs of humankind. Anthropologists Bronislaw Malinowski and Margaret Mead are often identified as important players in the beginning of the professional field of ethnography. Malinowski’s first work was done in the Trobriand Islands of
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VSI chapter 1 Ethnography is to a cultural or social anthropologist to what lab research is to a biologist. Anthropoligist study all kinds of culture and societies. However‚ it is a sense of popularity for anthropologist to study the smaller isolated societies since most don’t have a writing record and their culture is in danger due to western influences. Without an ethnographer there‚ there would be no one to observe and record the case. Ina Mone’s support for betrothal mariage is the cause
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Visual Ethnograpy in User Studies and Product and Service Development Contents * Differences between customer and user studies * User studies and visual ethnography * User study processes * Preparation * Gathering information * Joint interpretation and analysis * Presenting information in a clear format * Utilisation of information * User studies and user-centred design * Research ethics * Assignment Objective of the module
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MINI USA After working together for almost five years‚ MINI USA’s advertising agency‚ Scheid‚ Roberts‚ and Reicher (SRR) decided to resign the MINI account in order to pursue a larger account with Volkswagen. MINI USA had developed a significant successful client-advertising agency relationship with SRR since the launch of MINI Cooper in USA‚ and MINI’s advertising had been highly unconventional. For Trudy Hardy‚ marketing manager for MINI USA‚ the first challenge was starting over and finding a
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