Assessment Strategy - MINI CASE - Presented by Noor al Husni L1201119 10-01-2012 tEESSIDE bUSINESS SCHOOL TEESSIDE UNIVESITY Table of Contents Introduction3 The First Query4 Marketing Mix Tools4 Product Life Cycle Model6 Three Level Model7 PEST Analysis8 SWOT Analysis10 The Second Query11 Internet Advertising12 E-mail Marketing13 Viral Marketing13 Social Web Marketing13 Online Marketing13 The Third Query14 The Fourth Query17 References20 Introduction Mini‚ the popular name
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Collegiate and the Mini. Both are made out of the same rip-resistant nylon fabric. Back Savers has a long-term contract with a supplier of the nylon and receives a 5000 square-foot shipment of the material each week. Each Collegiate requires 3 square feet while each Mini requires 2 square feet. The sales forecasts indicate that at most 1000 Collegiates and 1200 Minis can be sold per week. Each Collegiate requires 45 minutes of labor to produce and generates a unit profit of $32. Each Mini requires 40 minutes
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and compare them with their capacity. Their research suggests that at least 65% of the high school age population will play at least one round of mini golf per season. There is less concrete data available for the adult and family population. A conservative assumption would be that 20% of the remaining adult and family population of 243‚000 will play mini golf at least once per season. This is equivalent to a minimum of 61‚000 rounds played in the season. The research also suggests that the new course
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motorcycle markets. Owns 3 brands: BMW MINI Rolls-Royce Initially an aircraft engine supplier due to World War I at that time in Germany. International ventures began in 1972 when it set up a production plant in South Africa. In 1983‚ BMW built its first diesel engine. In 1994‚ it purchased the Rover Group‚ with the brands Rover‚ Land Rover‚ MINI & MG. In 1998‚ it purchased Rolls-Royce. In 2000‚ it sold Rover‚ Land Rover & MG‚ but retained MINI. Helmut Panke become CEO in 2001
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Background: BMW (Bayerische Motoren Werke AG) is one of Germany’s largest industrial companies and the most successful car and motorcycle manufacturers in the world. It was founded in 1916 and is headquartered in Munich‚ Bavaria‚ Germany. Mission statement: "The BMW Group is the world ’s leading provider of premium products and premium services for individual mobility." The IT-Infrastructure at BMW: The IT-infrastructure is almost totally responsible for the company’s entire infrastructure
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GEOGRAPHY OF THE COLD WAR: WHAT WAS CONTAINMENT? I. Understanding the Question & Pre-Bucketing: Answer the questions on the overhead. 1. 2. 3. 4. Buckets: As you examine the documents‚ put the letter of the document in the bucket that the document supports. II. Document Analysis A. Document A : The Long Telegram After you read over the document‚ fill in the columns below. What important FACTS can I learn from this document? What inferences
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The BMW Group will expand production capacity at its US plant in Spartanburg from some 150‚000 to 240‚000 units by 2012. Plans for the expansion are already underway. Capacity at the Oxford MINI plant is to be increased to 260‚000 units per annum—without making further investments in infrastructure. The BMW Group will take the first step towards expanding its capacity in China by raising it from 30‚000 to 44‚000 units a year. Furthermore‚ the company will work on strategically increasing purchasing
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BEG Presentation Liang YuCong TP031417 Summary of case Phoenix or Vulture BMW purchased ROVER Group in 1994. John Towers borrowed 427 pounds million from BMW Then decided to ask for a 120 pounds million loan from the government This proposition was rejected and they only received 6.5 pounds million SAIC went through that brought in 1 pounds billion dollars Occurring John and three partners had a compensation package Ethical Dilemma A situation in which there is no obvious right or
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CHAPTER 4 BONDS ANND THEIR VALUATION Bond value--semiannual payment 1. You intend to purchase a 10-year‚ $1‚000 face value bond that pays interest of $60 every 6 months. If your nominal annual required rate of return is 10 percent with semiannual compounding‚ how much should you be willing to pay for this bond? N = 20 I/Y = 5 PV = -1124.62 PMT = 60 FV = 1000 Bond value--semiannual payment 2. Assume that you wish to purchase a 20-year bond that has a maturity value of $1‚000 and makes semiannual
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March 18‚ 2014 Game Engines: Mobile Platforms and Choosing the Right Engine for Your Project So you want to learn a thing or two about game developing for mobile platforms and aren’t sure how to go about it? Perhaps you have a high concept of a game already done‚ something you’ve put hours and hours into‚ maybe even have concept artwork done or even started making assets but you’re not sure what game engine will be the right match for your concept. As a game developer‚ hobbyist or paid professional
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