of digital marketing and the relevant benefits 12 Part C 16 Definition of brand 16 How to create the strong brand value 16 Part D 19 Introduction of ethics 19 The ethical marketing of Mini 20 Conclusion 21 Reference 22 Introduction This report will talk about the MINI brand and the way that it becomes to a successful brand depends on its marketing strategy. There are four parts in this report. First part is about the total analysis of MINI’s current marketing
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Commercial Law Agency An agent is determined by law. Determined by the legal implications of what the person does. Must be acting for a principal cannot stand alone. (a)Agent has the legal authority to bind or incur liability for which the principal can be responsible. The primary role of an agent is to negotiate or conclude contracts on behalf of a principal. Actions are treated like that of the principal. Consent can be determined by the Court. (b)Agent is a person who is recognized by law as
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Mini Case Chapter 1 a. Why is corporate finance important to all managers? Corporate Finance is the specific area of finance dealing with the financial decisions corporations make‚ and the tools and analysis used to make the decisions. Corporate finance is important to all managers because managers must make very important decisions that will direct the future of their businesses. Most of these decisions will be made‚ based on the analysis of its financial status. Corporate finance provides
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adolescent pregnancy has been a global problem. In United States of America (USA) for example National Center for health statistics (2010) reported that‚ every year more than one million adolescent girls become pregnant. Over two thirds of these pregnancies are unwanted. The case in Tanzania‚ adolescent pregnancy in secondary schools is a threatening issue according to the Ministry of Education and Vocational Training findings showed that more than 3000 secondary school girls are expelled annually
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Advertising and News Brian D. Smith Sr. BCOM 426 July 1‚ 2013 The advertising and news environments in media communications are catered to the interests of the targeted audience. Companies advertise toys on channels that children watch as a means of influencing them to ask their parents to buy a specific item. Advertisements on a channel that broadcasts programs about the outdoors will have the products that are most interesting to people who enjoy the outdoor experience. “This language
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Here Comes the iPad Mini Apple has done it again. The iPad mini is the latest Apple idea that could be in stores by November. The global popularity of the iPad has triggered Apple to make this new smaller version of the product. As we all know‚ every new Apple creation of the last decade has made an enormous hit. These products have changed the way we use cellphones and listen to music. Also‚ Apple has sparked a new way to use the worldwide web with the massive improvement of the tablet. Apple
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Findings The respondents belonging to the age group of 18-25 are the majority who does online shopping. Most of the respondents are male. However the influence of gender in online shopping is found to be negligible. Respondents with higher educational qualification tend to purchase more through online market than those with lesser education. Most of the respondents have done online shopping. Even when most of the respondents have done online shopping‚ most of them still prefer conventional
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The use of Technology or new media in advertising: No longer do we see brands being built around a 30 second commercial. In the past there have been many brands such as Coke that have gained establishment and success by pioneering the 30 second commercial but this scenario has changed overtime. Today because of the fragmentation in media a new generation of advertising is been seeing. Changing and improving technology is enabling advertisers to tell their stories in an effective and customized
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reproduced to run as an advertising campaign on social media? What are media plan? How to create media schedule? How to control the campaign? 1.0 UK Media Environment Analysis With the development of internet‚ the British are gradually changing media environment (Scolari‚ 2012). According to the figure of Warc Expenditure Report (2011)‚ it was shown that only the proportion of internet advertising was growing year by year. By 2010‚ the Internet has shared 26% of total advertising expenditure (Figure
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The advent of new media has allowed advertising to change dramatically in recent decades‚ morphing from simple and informational into emotional‚ sensory-oriented and interactive; thus‚ creating new social implications and drastically altering its impact on an audience. Methods of advertising have changed dramatically over the decades. The early 1700s through the mid-1800s were the ages of newspaper‚ magazine‚ and print advertisements; radio advertising made its debut in the early 1900s; and the
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