middle of the 19th century‚ Japan began to emulate western fashion. By the beginning of the 21st century‚ it formed street fashion‚ a fashion style in which the wearer customizes outfits by adopting a mixture of current and traditional trends. At present‚ there are many styles of dress in Japan‚ created from a mix of both local and foreign labels. Some examples of popular styles are: Lolita‚ Gyura and Decora fashion. Lolita is a fashion subculture originating in Japan that is based on Victorian-era
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Fashion and Social Media Deanna Robinson Arcadia University Abstract Due to the changes in technology British luxury brand Burberry has changed its global product and marketing strategy. Burberry is using social media to reposition and better market its product. For small fashion companies like 3.1 Phillip Lim the use of social media to generate business internationally can be harmful to its reputation. I will discuss the pros and cons each company could face while using social media to generate
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As an undergraduate student of fashion and textile design at Rachana sansad‚ the past 3 years have proved to be extremely valuable in helping me clearly define my future goals and career objectives. Having witnessed first-hand the techniques of tie and dye ‚ dabhu ‚ kalamkari and various such arts I am drawn to techniques of traditional techniques surface ornamentation as well as eager to explore the new techniques introduced due to the advancements in technology. Also my visit to Premiere vision
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store: a new marketing tool for fashion brands.................................................................... 1 Bibliography...................................................................................................................................................... 14 04 December 2013 ii ProQuest Document 1 of 1 The temporary store: a new marketing tool for fashion brands Author: Surchi‚ Micaela Publication info: Journal of Fashion Marketing and Management 15.2
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heavily influenced by the occurrences that happened during this era. Some of these events including World War II‚ Recession; Revolutions‚ the ongoing feminism movement‚ Dior – The New Look and the Parisian Couture house. The 40’s era was where the fashion houses of Dior and Chanel ruled according to Style.com. They dictated the austere style‚ which was strict and plain; yet at the same time sophisticated yet masculine. The forties decade opened up an extensive variety of original and distinctive styles
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Beyond Beyond Fashion There is a trick of my writing teacher: When we finish reading an essay‚ first he asks: "What is it about?" We answer‚ then he asks:" If that’s not what the essay is about‚ then what is it about?" So we answer again‚ striving to squeeze out every drop of intelligence out of our brain cells. Repetitively‚ after we are willingly tortured by this same question for three more rounds‚ the essence of the essay shows up. This was exactly the same feeling I received from the exhibition
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infection. Car Seat Belts Introduced. Queen Elizabeth 2 crowned. Mount Everest conquered by Hillary and Tensing. DNA the secret of life discovered by James Watson and Frances Crick. First Playboy Magazine issued Pucci opened the Fashion House of Emilio Pucci. Rock and Roll starts in USA Dresses without waistlines were shown by Balenciaga. Ready to wear boutiques from designer Balmain‚ opened in New York. Neo Edwardians‚ Teddy Boys seen around London. Givenchy showed his
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“Fashion is not something that exists in dresses only. Fashion is in the sky‚ in the street‚ fashion has to do with ideas‚ the way we live‚ what is happening.” - Coco Chanel. All throughout history‚ fashion has always been important. During the mid-1500s‚ Queen Elizabeth I came into power and drastically changed the fashion of England. The fashion of the Elizabethan Era shaped the culture and made an impact on the era and its people. Elizabethan upper class’s clothing was elaborate and very layered
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The History of Fashion & Costume Fashion & Costume Costume has developed for thousands of years‚ the most obvious line of division is the male and female dress. The Greeks and the Romans wore tunics which are similar to skirts. In this period the garments would have a draped detail whether it is masculine or feminine. The fashion history on ancient Greece has been inspired by the Greek vases‚ pots and statues. The Greek and Romans would use fabrics like silk and linen. Ancient Egypt Ancient
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The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. Scenario 1: Broad-based Segmentation Targeting Scenario 2: Fashionista focus Scenario 3: Fashionistas + Planners/Shoppers Pros Cons 2. What Segmentation scenario is likely to produce higher revenues? To estimate
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