Upmarket brands may have begun stalking mass consumers‚ but the trend labelled ‘massluxe’ (or ‘masstige’‚ take your pick) is more about chain stores smartening up. Gap‚ for instance‚ went one step further than H&M by naming Domenico De Sole‚ the former chief executive of Gucci group‚ to its board‚ and hiring designers who had previously worked with Marc Jacobs and Calvin Klein. To underline the change‚ a subsequent print advertising campaign starred Sex and the City’s Sarah Jessica Parker‚ a style
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Photo by Pablo Roversi for Pop magazine A/W 2008 Fashions Role in the Socialization of Gender Identity Word count: 925 By Uniqua Hardy PHOTO ANALYSIS: In this photograph by Pablo Roversi‚ the young girl’s outfit is constructed of garments‚ textures‚ accessories and colors that send out feminine messages. Soft pastel colors‚ pearls‚ butterflies‚ purple eyeshadow‚ a beautiful velvet hot pink bow backgrounded with satin are all undoubtedly considered feminine in our society and by surrounding
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economic boom in the 1950s‚ glamour become fashionable once again and A-line and pencil skirts were very popular form-fitting fashions. Dresses in the decade would often feature stylish ruffles or lace accents and were usually knee-length or
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I. Executive Summary Zara produces of-the-moment fashion and has developed a very successful vertically integrated company which can design‚ manufacture‚ and distribute garments to retail stores in as little as three weeks. Zara ’s target market is comprised of urban‚ fashion-conscious consumers who shop frequently for the latest trends. Currently under debate is a proposed upgrade to the POS system throughout the Zara chain. With over 550 stores‚ this would be a huge undertaking for Inditex‚
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Jennifer Rider Professor Elenor TA 430 December 12th‚ 2012 The Italian Renaissance Fashion An age of artistic endeavors‚ inventive innovations‚ and of some of the most premier fashions in clothing‚ the Italian Renaissance was a birth of art‚ knowledge and of course‚ style. “Toward the end of the 14th century AD‚ a handful of Italian thinkers declared that they were living in a new age. The barbarous‚ unenlightened “Middle Ages” were over‚ they said; the new age would be a “rinascità” (“rebirth”)
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The primary influence in fashion in the 1940s was war‚ which actually set out to mark the new standard. The United States had remained safe and out of the war overseas‚ between Germany‚ Japan‚ England‚ Poland‚ and France‚ but after the Japanese attack on Pearl Harbor on December 7th‚ 1941‚ the United States declared war on Japan‚ Germany‚ and Italy‚ officially entering World War II. Before Paris fell to Germany‚ the majority of fashion designers based their designs on French apparel. The United
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Introduction Quick response: perceptions of UK fashion retailers Grete Birtwistle Noreen Siddiqui and Susan S. Fiorito The authors Grete Birtwistle and Noreen Siddiqui are in the Division of Marketing‚ at Glasgow Caledonian University‚ Glasgow‚ UK. Susan S. Fiorito is in the Department of Textiles and Consumer Sciences‚ Florida State University‚ Tallahassee‚ Florida‚ USA. Keywords Quick response retailing‚ Supply chain‚ Fashion‚ Retailing‚ United Kingdom During the mid-1980s‚ quick response (QR)
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ZARA: Fast Fashion Zara’s performance in the EU. Zara is the largest and most internationalized of Inditex (Industria de Diseno Textil) chain based on Spain. Zara had built up their business in the Spanish market by 1990‚ and started to expand their business into global market. At the same time‚ according to the case‚ they started to make major investments in manufacturing logistics and IT‚ including establishment of a just-in-time manufacturing system‚ a 130‚000-square-meter warehouse close
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Introduction Clothing multiples has the largest market share in women’s wear sector in UK fashion market. Therefore the market competitiveness is extremely fierce in this sector. 2009 was one of the toughest ever years for retailers‚ as trading conditions deteriorated and consumer confidence reached a low. Expenditure on clothing fell by 0.5% to £35.3bn – the fist decline for more than 20 years. (Verdict report) With higher taxes and weak wage growth resulting in consumer reluctance to spend‚
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ZARA: IT for Fast Fashion Önder BARLAS Executive MBA Student Boğaziçi University‚ Istanbul Abstract: In 2003 Zara faced a problem whether to upgrade the operating system they used for their point-of-sale (POS) to a new Windows based one‚ or to continue using the stable and old one. This report aims to analyze the problem by conducting a SWOT analysis and offering a solution path best suited on Zara’s strategic position in the clothing industry. 1. Brief Information about Inditex and Zara Inditex
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