Hy Dairies‚ Inc. Case Study Analysis September 26‚ 2014 HY Dairies‚ Inc. Analysis Rochelle Beauport an assistant brand manager for HY Dairies and is one of the few women of color in brand marketing management. She played a prominent role in increasing the organization’s sales volume‚ and market share by improving sagging sales of their popular gourmet ice cream. This achievement did not go by un-noticed; Rochelle’s boss‚ Syd Gilman the vice president of marketing promptly offered
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define ourselves terms of our differences with people who belong to groups. People tend to homogenize others within social categories. Stereotypes developing from the grouping of traits. 2. What other perceptual error is apparent in this case study? The other perceptual error in this case study is the halo effect that can occurs when general impression of a person‚ usually based on one prominent characteristics‚ dissorts our perception of other
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Case Study 3.1 HY DAIRIES‚ INC. Discussion Questions: 1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. The case covers issues of how perceptions affect individual decision-making process. As an introduction‚ Syd Gilman‚ the vice marketing president at Hy Dairies perceived Rochelle Beauport as a potential marketing staff responsible to improve the sagging sales of Hy’s gourmet ice cream brand‚ thus decided to reward her with a new post of
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cognitive aspects of perception are: Perceptual Selectivity and Perceptual Organization. Perceptual Selectivity: What gets the attention of an individual is the focus Why an individual chooses one & not the other stimuli that confront. Consists of outside environmental influences such as: Intensity; Size; Contrast; Repetition‚ Motion & Novelty 4 Internal Set: Learning & Perception Learning plays a single biggest role in developing perceptual set creating an expectancy to perceive
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What other perceptual error is apparent in this case study? False-consensus effect (McShane & Steen‚ 2012‚ p.78) should be another perceptual error‚ which is someone overestimates the extent to which others have beliefs and characteristics similar to own‚ Syd thought that the positon of market research coordinator would be a great opportunity for Beauport‚ but Beauport did not think like same way‚ so this leaded they misunderstand each other. 3. What can organizations do to minimize misperceptions
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boss‚ Syd Gilman—namely‚ that she grouped him in with other men in management positions. In other words‚ Beauport may have engaged in categorization‚ homogenization‚ and differentiation (McShane & Steen‚ 2012‚ p. 73). 2. What other perceptual error is apparent in this case study? There is evidence of the false-consensus effect (McShane & Steen‚ 2012‚ p. 78). Syd Gilman overestimated the extent to which Beauport had beliefs and characteristics similar to his own. Specifically‚ he
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a promotion. There were also internal attribution factors in Heather as she regularly took large numbers of sick days from work‚ for the reason she thought her supervisor was discriminating her. She also had fundamental attribution error. Fundamental attribution error is a bias‚ refers to our tendency to see
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customer satisfaction‚ in terms of delivery time and loss of sales. Squeaky Brakes had a 0.9 rating at some points for delivery‚ resulting in 10% loss sales. In future‚ we should ensure we produce enough bikes for a 1.0 rating. * Should refer to perceptual map and hit segment centres so we satisfy consumer demand. This is possible through development of specs. * Market research should be used to satisfy consumer needs. Ie: high quality for road bikes‚ low price for youth bikes and mountain bikes
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HY Dairies‚ Inc. Joshua J. Risch Organizational Behavior‚ BA 730 Online November 4‚ 2011 Dr. Normand Hays HY Dairies‚ Inc. Rochelle Beauport is one of a few women of color in marketing management at Hy Dairies that had a promising career with the company. Syd Gilman‚ the vice president of marketing at Hy Dairies‚ Inc.‚ offered Rochelle to go from assistant brand manager to marketing research coordinator. She was offered the position because of her successful effort of improving the sales
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administration of medication in the clinical setting and surprisingly there are many errors that occur that could result in more complications or even death. On average hospitalized patients experience one medication error per day (Xu‚ et al‚ 2014‚ p. 286). There are many reasons as to why errors occur but there are also many different ways to prevent those errors from happening. It takes a lot of knowledge and focus to ensure errors are kept at a minimum to none. Through extensive research‚ there are several
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