MANAGING CUSTOMER SIMULATION The customer simulation exercise of Minnesota Micromotors Inc‚ was a very intriguing one. It exposed me to a variety of moving pieces that enable a successful business performance across different objectives and parameters. The introductory note on the company and industry was helpful – in that it helped me to have a better understanding of the product and customer profile. This report also touched upon competition and growth prospects along with challenges. My overall
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Introduction Capstone is a business simulation designed to teach strategy‚ competitive analysis‚ finance‚ cross-functional alignment‚ and the selection of tactics to build a successful and focused company. In each round‚ we have to meet the buying criteria for our customers in each segment. We have five different products: Traditional Segment‚ Low-End Segment‚ High-End Segment‚ Performance Segment‚ and Size Segment. Each round is a year in the company’s life and decisions are made in research and
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SIMULATION DEBRIEFING 1.Describe (a) the prioritization process and (b) the governance structure. The prioritization process involves the below steps‚ * Strategic goals and objectives * A clear articulation of the company’s overall strategy is created which includes the details of customer/market segments. * A distinctive advantage in products or services and the overall investment in R&D. a set of percentage of sales and the amount‚ which varies by industry and by
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Overview Our company Orange experienced a very successful campaign and grew more profitable over the six quarters throughtout the Market Simulation. In terms of market share in comparison to the competition‚ we placed fourth holding 12 percent market share. We initially targeted the Mercedes market‚ and later developed products aimed at the Traveler and Workhorse clientele. In terms of profitability‚ we suffered a loss moving from Quarter 1 to Quarter 2‚ which is typical of most early-stage companies
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Phase 2: 2016 - 2018 Synopsis You selected Pursue Big-Box Distribution‚ Expand Online Presence‚ and Develop a Private-Label Product and declined no opportunities . Below is a synopsis of how each opportunity affected your Working Capital and Cash Flow. Pursue Big-Box Distribution Taking on Mega- Mart Inc. as a customer resulted in impressive top-line growth but the company’s EBIT margin declined. Revenue’16’17’1805K10K $7‚100 Opportunity EBIT’16’17’180250500 Opportunity Free Cash Flow’16’17’180-2K-1K
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Thomas Shewman Eaton MKT 300 9 December 2012 Simulation Paper In the first quarter and second quarter‚ I had to develop my brand name‚ the target segment‚ the responsibilities as Vice President‚ and location of where I will sell my product. I chose the name Pacers for my brand name. When I think of selling computers‚ I want a brand name that sounds fast and reliable; I came up with a few names and chose Pacers because it makes the consumers or buyers think the computer is fast and reliable. When
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of the state. He eventually expanded his business in Minnesota to sawmills and small railroad lines. This gave him power over every step of the lumbering process so he could tightly control costs and profits. By 1900 more than 400 lumber companies including several belonged to Weyerhaeuser were operating in the state and Minnesota ranked third in the nation in lumber production. Towns and cities throughout the Midwest were built using Minnesota lumber. The lumber industry relied on the same basic
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1.0 NEGOTIATION PLAN/PREPARATION 1.1 Our company’s Interest and position in this negotiation 1.1.1 Interest For Cobalt‚ Our Company has three main interests in this joint venture negotiation. Firstly‚ we want to increase PC market share in Korea because PC market is a high-profit industry and is developing with a high speed. Secondly‚ we want to access smoothly to Korea and get the Korea’s government favor and policy support. The last one is that we want to find an experienced Korea PC company
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On Wednesday I came home from school and my parents told us that we are leaving to Minnesota tomorrow. The next day we woke up at 5 in the morning‚ got in the car and left. In the car I asked my parents why we are going to Minnesota‚ they said we are going to a funeral. Friday we were still in the car‚ but only for a little while‚ headed to Minnesota and our mom told us what happened we cried a little bit but not a lot. When we got there on Saturday we went to my aunt Molly’s house to let her know
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In Ehrenreich’s "Selling in Minnesota‚ " Chapter three Barbara described Minnesota being a liberal state‚ pleasant people and magnificent environment (Ehrenreich‚ 2001‚ p. 121). She had a rental car and stayed at a friend’s house for free with one stipulation to babysit a Pet Bird. She was not too thrilled about the bird flying around landing on her head‚ but this was the arrangement (Ehrenreich‚ 2001‚ p. 122). Barbara described the apartment as 1970 style‚ but she was happy to have a temporary
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