MBA II - RESEARCH ASSIGNMENT __________________________________________________________________ Subject: Marketing Management Subject Code: MS 106 Semester: MBA II Batch: 2012 – 2014 Instructor: Dr. M. K. Agarwal Maximum Marks: 10 Last Date of Submission: To be decided Purpose of this Assignment The purpose of the questions given in assignment is to expose the students to real managerial
Premium Marketing Strategic management
Ansoff’s Product/Market Matrix This well known marketing tool was first published in the Harvard Business Review (1957) in an article called ’Strategies for Diversification’. It is used by marketers who have objectives for growth. Ansoff’s matrix offers strategic choices to achieve the objectives. There are four main categories for selection. Introduction: The Ansoff matrix presents the product and market choices available to an organization. Herein markets may be defined as customers‚ and products
Premium Marketing
Volume-variety and design In Chapter 1 the four V’s of operations were described. These were volume‚ variety‚ variation and visibility. The first two of these – volume and variety – are particularly important when considering design issues in operations management. Not only do they usually go together (high variety usually means low volume‚ high volume normally means low variety) but together they also impact on the nature of products and services and processes which produce them. The volume and
Premium Mass production Assembly line Product life cycle management
Research Strategy Paper xxxxxxxxxxxxx GEN/200 February 1‚ 2010 M Eggers The topic that I have selected to research is work-related stress. Many people wish that they could relax more and forget about the troubles and responsibilities that they experience which are related to work or their work environment. Additionally‚ work related-stress poses many significant health risks such as high blood pressure‚ digestive problems‚ sleep deprivation and depression.(1) This topic is particularly interesting
Premium Quantitative research Scientific method Research methods
2007‚ Apple Computer‚ Inc. changed their name to Apple‚ Inc. They made this change because they shifted their focus from only producing computers to producing other products for industries such as entertainment and mobile telecommunications. BCG MATRIX iPod iTunes iPod iTunes iPhone iPad iPhone iPad Mac Mac QUESTION MARK Mac * The Mac software in the Question Mark category shows their potential to either gain market share or degenerate to the Dog
Premium Apple Inc. App Store
Comparison Matrix Paper September 21‚ 2013 Comparison Matrix Paper The focus of this paper was to use the matrix to compare two empirical articles‚ Leadership Behaviors and Subordinate Resilience written by Harland‚ Harrison‚ Jones & Reiter-Palmon and Initial Assessment and Validation of an Instrument to Measure Student Perceptions of Leadership Skills‚ written by Zula‚ Yarrish & Christensen. The articles were based on research questions the authors wanted to find answers to. In order to discover
Premium Management Leadership Psychology
Boston Matrix Strategy Skills Team FME www.free-management-ebooks.com ISBN 978-1-62620-952-7 Copyright Notice © www.free-management-ebooks.com 2013. All Rights Reserved ISBN 978-1-62620-952-7 The material contained within this electronic publication is protected under International and Federal Copyright Laws and treaties‚ and as such any unauthorized reprint or use of this material is strictly prohibited. You may not copy‚ forward‚ or transfer this publication or any part of it‚ whether in electronic
Premium Strategic management Marketing
* Develop a research strategy for solving a problem. To develop a research strategy for solving a problem. One must cover the studies to find a response to the problem. In today society‚ most people use the internet because it is quick and easy. Nevertheless‚ some people use books and other literature resources because they like the old fashion way of researching. However‚ the strategy is to use what people think what is best to solve the problem and what will give better results. The problem
Premium Problem solving Thought Critical thinking
its catalyst in Governor Andres Pascual College was integrated web platform to provide content management‚ transaction processing‚ marketing and interactive community functions to the two rice schools. The content management tools of the Jones school staff edits update or add to the volume of curriculum and event information without calling for technical assistance. It simply cut and paste document into the content management system for consisting and publish to the web in the school. The study focuses
Premium Technology Research Content management system
GE _ McKinsey Matrix QuickMBA / Strategy / GE-McKinsey Matrix GE / McKinsey Matrix In consulting engagements with General Electric in the 1970’s‚ McKinsey & Company developed a nine-cell portfolio matrix as a tool for screening GE’s large portfolio of strategic business units (SBU). This business screen became known as the GE/McKinsey Matrix and is shown below: GE / McKinsey Matrix Business Unit Strength High High Medium Low Medium Low The GE / McKinsey matrix is similar to the
Premium Strategic management