"MARKETING MYOPIA" MYOPIA (adapted from Mintzberg‚ 1994:279-281) In 1960‚ Theodore Levitt‚ a marketing professor at the Harvard Business School‚ published a celebrated article entitled "Marketing Myopia." It is difficult to find a manager or planner who does not know the theme‚ even if he or she has never read the article.The basic point was that firms should define themselves in terms of broad industry orientation—"underlying generic need" in the words of Kotler and Singh (1981:39)—rather than
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Anthropomorphism in Japanese Visual Culture What is Anthropomorphism? The process of giving animals or inanimate objects human characteristics to make humans feel empathy is called ‘Anthropomorphism’ The term anthropomorphism was first used by the Greek philosopher Xenophanes. The word is derived from the Greek word Anthrōpomorphos. ‘Anthrōpos’ meaning‚ “man” or "human"‚ and ‘Morphē’‚ "shape" or "form". He used it when he criticized the Greek conception of gods and deities with human appearances
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does pop culture folklore influence Carnival in Trinidad and Tobago? Many of the characters seen in the masquerades are influenced by traditional folklore. The legends/myths of spirits and other elements of folklore are seen in present day Carnival celebrations as they retain culture and tradition. People re-enact scenarios on how the folklore characters were observed to behave and they would ‘dress up’ in costumes and makeup to portray them. Some of the most prominent folklore characters that appear
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situation. In addition to this problem‚ another one is religion‚ with its diverse faith because of many beliefs. Strong or not‚ Filipinos are always been faithful and the researchers believed that there is a factor behind these two issues. Philippine folklore is rich in culture. These characters became a symbol for many people to add color in their stories as well as a tool to discipline children. These tales about these supernatural beings originated during Spanish time and has been passed on to generation
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Harvard Business Review January 1994 The Fall and Rise of Strategic Planning by Henry Mintzberg When strategic planning arrived on the scene in the mid-‐1960s‚ corporate leaders embraced it as “the one best way” to devise and implement strategies that would enhance the competitiveness of each business
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FOLKLORE ANALYSIS Selected Topics in Industrial and Organizational Psychology LIVING A FAIRY TALE LIFE This analysis will be on the topic of folklore‚ including the interpretation of fairy tales and proverbs and their relation towards gender-role stereotypes. I. Insinuations of differential treatment men and women receive in Fairy tales Fairy tales are known for generations‚ and are most likely past from generation to generation. People assume that these stories are written especially for
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INTERNATIONAL JOURNAL OF SCHOLARLY‚ ACADEMIC‚ INTELLECTUAL DIVERSITY VOLUME 14‚ NUMBER 1‚ 2011 Organizational Structure: Mintzberg’s Framework Fred C. Lunenburg Sam Houston State University ABSTRACT Henry Mintzberg suggests that organizations can be differentiated along three basic dimensions: (1) the key part of the organization‚ that is‚ the part of the organization that plays the major role in determining its success or failure; (2) the prime coordinating mechanism‚ that is‚ the major
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The Legend of Mulan: A Heroine of Ancient China Hua Mulan (花木蘭) was a legendary heroine from ancient China. She disguised her brother in order to take her father’s place in the army‚ bravely defending her country and gloriously returning home. Her story comes from a legend‚ which was passed down and retold over many years‚ so I still can’t decide whether or not Mulan was a historical person. However‚ I found that some of the facts in her story are based on historical events that date to the Northern
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Mulan‚ a Disney Fantasy/Comedy film made in 1998‚ revolves around a young daughter who valiantly takes her father’s place in the Chinese Imperial draft. Mulan must prepare for battle to save all of China as the Huns invade her country. Mulan goes to war despite knowing that it will bring her family great dishonor if she is found out and decides to go against traditional Chinese values and strong gender roles. Along the way‚ she works with her sidekicks‚ Mushu and Cricket‚ and befriends a couple of
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Throughout the children’s literature class I have learned how to appropriately analyze and comprehend children’s books. Learning these skills will help me immensely as future educator choosing which books to integrate into lessons and how I can integrate a variety of topics‚ including multicultural topics. My inquiry research paper will discuss the personal and social values of Italian culture and influence within six books wrote by Tomie dePaola. I choose to focus on this aspect of his work because
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