"MARKETING MYOPIA" MYOPIA (adapted from Mintzberg‚ 1994:279-281) In 1960‚ Theodore Levitt‚ a marketing professor at the Harvard Business School‚ published a celebrated article entitled "Marketing Myopia." It is difficult to find a manager or planner who does not know the theme‚ even if he or she has never read the article.The basic point was that firms should define themselves in terms of broad industry orientation—"underlying generic need" in the words of Kotler and Singh (1981:39)—rather than
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aspects of satisfaction was measured on a scale from 0 to 100‚ with larger values indicating higher degrees of satisfaction. The data collected also showed the type of hospital employing the nurses. The complete data set is available on web. Managerial Report Use methods of descriptive statistics to summarize the data. Present the summaries that will be beneficial in communicating the results to others. Discuss your findings. Specifically‚ comment on the following questions. 1. On the basis
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------------------------------------------------- ------------------------------------------------- MG 640 Managerial Economics ------------------------------------------------- Homework Assignment | Week 1 Chapter 1: The Fundamentals of Managerial EconomicsFor this week read Chapter 1 and the Headline: Amcott Loses $3.5 Million: Manager Fired.Answer the following questions:Question 1. Page 27Levi Strauss & Co. paid $46‚532 for a 110-year-old pair of Levi’s jeans-the oldest known
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2a. Describe the three primary managerial attributes: technical competence‚ social and human skills and conceptual ability. Discuss how their importance varies with the type and level of manager’s job. (10m) The three primary managerial attributes were introduced by Robert L Katz. Whilst social and human skills are required through all levels of managements‚ the amount of technical competence and conceptual ability required by a manager varies at different levels of management due to the nature
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subordinates and peers. These resources include people‚ jobs or positions‚ technology‚ facilities and equipment‚ materials and supplies‚ information‚ and money. Managers work in an energetic environment and must foresee and adapt to challenges." Eight Managerial Functions Planning Planning involves selecting missions and objectives and the actions to achieve them. It requires decision-making. For every organization‚ planning process is rational and agreeable to the scientific approach to problem solving
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and difficult dilemmas. But as experienced teachers have learned‚ there are a few basic concepts that underpin all of economics. Once these basic concepts have been mastered‚ learning is much quicker and more enjoyable.” 2 Engineering and Managerial Economics DEFINITION OF ECONOMICS It is very difficult to
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Managerial Economics OBJECTIVES: The course in Managerial Economics attempts to build a strong theoretical foundation for Management students. The course is mainly analytical in nature and focuses on clarifying fundamental concepts from microeconomic viewpoint. The students are expected to study and analyses the dynamics of managerial decision making through this course. Also wherever possible‚ students are expected to study‚ analyses and interpret empirical evidence and case studies available
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the markets. Managerial Economics should be thought of as applied microeconomics. That is‚ managerial economics is an application of that part of microeconomics focusing on those topics of greatest interest and importance to managers. These topics include demand‚ production‚ cost‚ pricing‚ market structure‚ and government regulation. A strong grasp of the principles that govern the economic behaviour of firms and individuals is an important managerial talent. In general‚ managerial economics can
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Managerial Economics Meaning: - Managerial Economics deals with money/income. It helps in decision making regarding sales‚ production‚ and profit. It is a branch of economics that applies microeconomics analysis to decision methods of businesses or other management units. Artha – Money/Income Shasthra – Body of Knowledge Economics – Body of knowledge which deals with the management of money. DEFINITIONS OF MANAGERIAL ECONOMICS • According to
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Managerial economics as defined by Edwin Mansfield is "concerned with application of economic concepts and economic analysis to the problems of formulating rational managerial decision."[1] It is sometimes referred to as business economics and is a branch of economics that applies microeconomicanalysis to decision methods of businesses or other management units. As such‚ it bridges economic theory and economics in practice.[2] It draws heavily from quantitative techniques such as regression analysis and correlation
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