Southwest Airlines in 2010: Culture‚ Values‚ and Operating Practices Assignment Questions 1. Is there anything that you find particularly impressive about Southwest Airlines? 2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy? 3. What are the key policies‚ procedures‚ operating practices‚ and core values underlying Southwest’s efforts to implement
Premium Southwest Airlines Low-cost carrier Airline
4% 3‚3% 2‚7% 2‚0% 32 CIS World North America Europe 25% 20% RPK Growth % 19‚1% 19‚2% 20 Annual RPK Growth Forecast (2010-2030) 17‚1% 13‚3% 19‚4% Latin America Asia Pacific 6‚9% 6‚7% 6‚6% 5‚1% 5‚1% 4‚3% 4‚3% 2‚9% 15% 10% 5% 0% -5% -10% -15% 5‚8% 2‚0% 15‚4% 14‚6% 14‚1% 5‚9% 6‚0% 8‚5% 4‚3% 2‚4% M.East Africa World 2001 -4‚3% -9‚9% 2002 -2‚2% -2‚9% 2003 2004 2005 2006 2007 2008 2009 -1‚1% 2010 CIS Europe North America
Premium Turkish Airlines Revenue Star Alliance
Delta’s current Strategy: Delta mainline is a legacy airline and competes utilizing its low price and productivity. DeltaExpress tries to build on Delta’s leading position. DeltaExpress is an integral part of Delta and centrally managed in terms of pricing‚ flight frequency and routing and all the resources are shared. It benefits from the high levels of productivity amongst flight attendants and ground crew. The relevant strategies for Delta are business level strategies (Cost leadership among
Premium Strategic management Marketing Airline
INTRODUCTION Rice imported from Fukushima went on sale in Singapore on 22nd August after a lift in restrictions of Japanese food imports. The restrictions were imposed after the Fukushima Daiichi nuclear disaster in 2011‚ resulting in severe radioactive substance leakage into the environment. This has huge implications on Japan’s agriculture industry as the radioactive leakage contaminated the surrounding farm lands. The lift was announced after a meeting between Prime Minister Lee Hsien Loong and
Premium Japan Lee Hsien Loong
international fashion companies. It belongs to Inditex‚ one of the world’s largest distribution groups. According to its official website‚ Zara treated the customer as the heart of unique business model. Ryanair is one of the world’s favorite airlines operating over 1‚500 flights per day from 51 bases on 1‚500 low fare routes across 28 countries‚ connecting over 168 destinations. Zara and Ryanair have been a great success in their own industry. Both of them are famous in their low cost comparing
Premium Airline Low-cost carrier Southwest Airlines
English only July 2007 PRIVATIZATION AND RE-NATIONALIZATION OF MALAYSIA AIRLINES (Submitted by the ICAO Secretariat) 1. BACKGROUND Malaysia Airlines (MAS) was incorporated as Malaysia’s flag carrier in 1971 following the breakdown of Malaysia-Singapore Airlines partnership. Since then‚ MAS has continued to expand its network and fleet. By mid-1980s‚ MAS had a total of about 60 domestic and international destinations in its network and a fleet of over 35 aircraft. However‚ MAS’s balance
Premium Airline Malaysia Airlines Singapore Airlines
Introduction Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes The authors Ulla K. Bunz and Jeanne D. Maes are based at the University of South Alabama‚ Mobile‚ AL‚ USA. Abstract In an era in which adapting to change means survival‚ it is important to study what successful organizations have done. While the airline industry in the USA has not made thriving financial headlines‚ one small company has been able to satisfy its customers completely
Premium Southwest Airlines Airline
Friends and Relatives‚ the Group Inclusive Tour‚ the Overseas Filipino Workers‚ and Niche Market. b. Competitors Major: Cebu Pacific * The airline was established on August 26‚ 1988‚ and started operations on March 8‚ 1996. It is based on the grounds of Ninoy Aquino International Airport (Manila Terminal 3)‚ Pasay City‚ Metro Manila.The airline is a subsidiary of JG Summit Holdings. It is currently headed by Lance Gokongwei‚ presumptive heir of John Gokongwei‚ the chairman emeritus of JG Summit
Premium Ninoy Aquino International Airport Philippine Airlines Philippines
Task Three: Budget Airlines CONTENTS • Who and what are budget airlines • Marketing environment - Micro environment - Macro environment • Sources of information • Segmentation • Targeting • Positioning • Marketing mix – price • Questions Budget Airline Definition Budget airlines don’t have free meals and entertainment • Budget airlines don’t issue tickets • Budget airlines have only one class – budget class
Premium Airline Southwest Airlines Low-cost carrier
EXECUTIVE SUMMARY Indian Airlines is the oldest carrier in the domestic aviation industry. It has been the main stay for domestic air travel in India for more than 45 years. With the arrival of other private airlines‚ its interests have been hurt‚ but it is continuing it’s quest to be the leader in this industry. During the research‚ the main objectives of the study have been: a)To understand the perception of travellers towards Indian Airlines. b)Also to apprehend the perceptions of travel
Premium Indira Gandhi International Airport Airline Chhatrapati Shivaji International Airport