Marketing Theory http://mtq.sagepub.com/ Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising Barbara J. Phillips and Edward F. McQuarrie Marketing Theory 2004 4: 113 DOI: 10.1177/1470593104044089 The online version of this article can be found at: http://mtq.sagepub.com/content/4/1-2/113 Published by: http://www.sagepublications.com Additional services and information for Marketing Theory can be found at: Email Alerts: http://mtq.sagepub.com/cgi/alerts Subscriptions: http://mtq
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INTRODUCTION The paper begins through the introduction of masculinity within the workplace‚ the transformation of work in terms of gender separation. It then describes the how the research was conducted‚ discusses the findings and ending with the conclusion. Occupational segregation by gender remains the most prevalent aspect of the labour market. In the past‚ women have crossed over into men’s jobs. In recent years‚ men have crossed over into non-traditional jobs. The men who crossed into men’s
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The Role of the S.S. in the Holocaust All along people have said that Hitler did the Holocaust. This statement is not entirely true‚ and it was his soldiers did. They marched under the Nazi orders‚ and exterminated men‚ women‚ and children alike. The SS started out with humble beginnings. They were founded and started by Adolf Hitler himself. They were started with no intent to harm or kill‚ but to protect Hitler and his fellow party members. They had 300 members in the beginning. They
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One of the most important things that I want to take out of this class is the ability to apply the concepts and theories that I have learned to real life situations. I often relate the various concepts from this course to my place of employmentthe Office for University Advancement. A few weeks ago my boss asked the entire Phonathon staff of eighteen people to break into three equal groups for a "fun activity". The activity was a scavenger hunt to promote unity amongst the staff. We had a thirty-minute
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ASSEMBLY Definition of Terms Program - a set of instructions that tells the computer to perform a particular task. Programming – refers to the process of designing and creating computer programs. Programming Language - a software tool that facilitates the translation of human instructions to a form that computers can understand. Programmer - a person who can design‚ create‚ and maintain computer programs. Algorithm - a step by step solution of a problem. Levels of Programming
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Case 2 - ANNE MULCAHY AT XEROX FATS OF THE CASE ➢ Anne Mulcahy at the age of 23 she was the director of human resources‚ head of the Xerox ➢ She spent her first 16 years company’s fledging desktop computer business‚ and chief in sales‚ then eight years in an assortment of management of staff to Xerox’s CEO. ➢ She never aspired to run Xerox nor she was groomed to be CEO. In 2001 she became the CEO of Xerox. ➢ She accepted the position when the company was in horrible
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There is an endless diversity in India starting from its physical features to Geologic structure‚ fauna and flora‚ demographic structure‚ races‚ languages‚ religions‚ arts and crafts and customs and traditions. India has been variously described as "the Mini World"‚ the "epitome of the world" and an "ethnological museum". The diversities are so bewildering that for many people in the Western world‚ India remains a land full of mysteries and myths. The diversity in India is unique in the sense that
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Page 1 of 2 www.provenmodels.com five configurations description: The Canadian academic‚ Henry Mintzberg‚ synthesised organisational design literature into five ideal organisational forms or configurations that do not exist in the real world‚ but provide consultants and managers a framework to understand and design organisational structures. Mintzberg defined organisational structure as " the sum total of the ways in which it divides its labour into distinct tasks and then achieves coordination
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Introduction to Organizations and Organization Theory Dr. Carrie Lee MGT B344F (2014 Sept) 1 + Understand the meaning of organization and its importance. + Outline the evolution of organization theory. + Explain what organization theory can do for manager. Dr. Carrie Lee MGT B344F (2014 Sept) 2 + We live in an organizational world + Organizations surround us and affect us + We also affect organizations (intentionally & unintentionally) + Organizations make use of
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THE SOCIAL PSYCHOLOGY OF ORGANIZATIONS This book has its origin in the program of research on human relations in organizations launched by Rensis Likert in 1947 as one of the major programs of the survey research center of the University of Michigan. From its inception‚ this series of researches has been concerned with problems of morale and motivation‚ productivity and effectiveness‚ power& control. Also The book is an attempt to extend the description
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