Case Study: MGM Resorts International 27 February 2013 Table of Contents Key Dates and General History 3-5 Environmental Analysis 5-7 Porter Analysis 7-9 Marketing Strategy 9-12 Competitor Analysis (SWOT) 12-18 Company Analysis (SWOT) 18-20 Financial Analysis 21-22 Future Trends 22-23 Recommendations 23-25 Conclusion
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Synopsis of the Situation The Bellagio was one of 23 properties of MGM MIRAGE‚ one of the world’s leading hotel and gaming companies. Located in the heart of Las Vegas‚ The Bellagio was widely recognized as one of the premiere casino resorts in the world. Richly decorated‚ the resort featured a conservancy filled with unique botanical displays‚ and eight-acre lake featuring over 1‚000 fountains that performed a choreographed ballet of water‚ music‚ and lights‚ top-notch amenities and entertainment
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000 sq ft spa • 2‚000 sq ft theatre PROJECT SCOPE Hollow Metal Doors‚ Hollow Metal Frames‚ Architectural Wood Doors‚ Architectural Hardware‚ Rolling Steel Doors‚ Architectural Mouldings and Trim. Project Owner: MGM Mirage General Contractor: Perini Construction Architect: HKS Architects‚ Inc. Project Amount: $9.8 Billion Completion Date: December
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Introduction MGM Resorts International ( MGM) is a Fortune 500 company traded on the NYSE in the complex and unpredictable industry of gaming and hospitality. MGM is one of the leading global hospitality companies with a portfolio of 15 wholly owned resorts and gaming properties located in Nevada‚ Mississippi‚ and Michigan and 50 percent stakes in four additional properties in the US and China ( Exhibit 1). With approximately 45‚000 full time employees‚ the company has an enterprise value of $ 18
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OMNIA Nightclub The club is so big it not only more than doubles the size of pure‚ but it also takes over the former poker and World Series gaming zone at Caesars Palace. The insane ceiling is actually a chandelier. The cutting edge ceiling that is produced using eight oval rings and hangs over the principal room of the club. It’s really crazy and resembles a spaceship is arriving on the moving floor. The 22‚000 pounds and rotates four feet for each second. Stone and Rock to assemble the club were
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Mandalay Resort Group - 2004 Summary of the Case At the year end of 2003‚ the Las Vegas a place of glitz and glamour survived the terrorist attack of September 11‚ 2001. Mandalay describe themselves as business of entertainment and it has been one of the innovators in the theme resort concept that is popular in casino gaming. They are also famous for extravagant vacations and convention centers in Las Vegas‚ Reno‚ and Laughlin Nevada. They rejuvenate the Circus Circus with new marketing strategy
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To: James J. Murren From: Date: November 18‚ 2013 Subject: Issues of MGM International Resorts I am writing this letter in order to address the slow recovery of your company. It has come to my attention that your company‚ MGM International Resorts‚ is facing some major issues as the gaming and hospitality industry struggles to recover. In this letter I plan to address the industries problems‚ and the specific issues that your company is facing. One of the major issues facing MGM International
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Since the epoch of civilisation man has attempted to improve his standard of living. From being a food gatherer to being a farmer‚ food and security of well being has been the prime pursuit. In the modern times‚ economic growth is essential to meet these needs of food and personal security. To think of man going backwards‚ wherein he subjugates his quest for a better life‚ would be a myth. Natural resources need to be tapped to provide for artificial comforts and luxuries. And to run these items
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An Analysis of Mirage Symbolism In The Alchemist Paulo Coelho’s The Alchemist tells the story of Santiago‚ a young shepherd living in an abandoned church in a small Andalusian town‚ who is stripped of his comfortable and safe lifestyle after an encounter with Melchizedek‚ an Islamic king who tells him of his “Personal Legend” (21). Melchizedek points Santiago in the direction of his treasure only after taking one-tenth of his money‚ giving him two stones‚ and a lesson on reading omens. Throughout
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STRATEGY | MGM MIRAGE CASE ANALYSIS | MERVE BUBLİŞ - 2007103241 | 22.03.2012 | I. INTRODUCTION MGM Mirage is one of the largest gaming industries in the United States and mainly located in Las Vegas‚ Nevada. The first MGM Grand was established in Las Vegas‚ Nevada in 1973. After investing in land on the strip the company followed with Treasure Island and the Bellagio. The MGM Mirage was created during the merger in 2000. Since this merger‚ MGM Mirage has grown and
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