Seminar Four: Chapter 8 Case Study Wrangler Sells Direct Online p. 369 Discussion Questions: 1. How does Wrangler’s new B2C e-commerce site assist Wrangler’s brand recognition and marketing efforts? Wrangler’s new B2C e-commerce site assists Wrangler’s brand recognition and marketing efforts in many ways. Their brand recognition was already high since their company started in 1904. They have grown since their first owner‚ C.C. Hudson started out with only several sewing machines. Their company
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* Case 8.1 Buying a Classic Car Assume that one party has always wanted a particular make‚ model‚ and color of car. Now that party is prepared to purchase it and has found the car of her/his dreams offered for sale by the owner. As each party‚ come to GRIP with the negotiation challenge. Decide what type of strategy is appropriate for each. (You should fill in the car details that are fondest to your heart!) Case Discussion Questions and Possible Responses: 1. What are the interests and
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Merrill Lynch Connects Past and Future Technology CASE STUDY 1. Why did Merrill Lynch need to update its IT infrastructure? Merrill Lynch and its subsidiaries provide brokerage‚ investment banking‚ financing‚ wealth management‚ advisory‚ asset management‚ insurance‚ lending‚ and other related products and services to private‚ institutional‚ and government clients. One of the most critical components of Merrill Lynch’s operations is its information technology infrastructure. It has played
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MIS Case Studies Case 1 SystemX Inc. Withdraws Rs. 1 Billion SoftGuide Acquisition Offer The following is an excerpt from a news article in the Daily Update‚ March 07‚ 2010 “SystemX Inc.‚ called off its acquisition of SoftGuide Knowledge Consultants‚ Friday‚ saying that 1 Billion was too high a price.” (SoftGuide has a considerable market share in Training and Development services and would therefore help SystemX to diversify and expand its range of services to customers.) “Although SystemX officials
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Internet Case Study for Chapter 8: Location Strategies. Southwestern University’s Location Decision Question 1: The 5 factors that are selected by Gardner for evaluation seem reasonable. But for a decision as important as this to make it based on just 5 factors seems unwise as it does not reflect the numerous variables. However‚ they are the most important and crucial things that must be considered when deciding which is the best option. Some more factors that could be considered are availability
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CASE STUDY 1 – Unraveling the Jargon The consultant’s reply was: “In my investigation of your applications portfolios‚ I’ve applied … to the logical data structures and have discovered a very high frequency – approximately 93.286% - of data embedded in application program logic which is largely responsible for the integrity and synchronization problem currently being encountered. As a solution‚ I would recommend the design of a master database each of which would employ relational technology to
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the finished product section. BMC have 420 employees‚ 170000 sq foot industrialized firm‚ and they prepared with “feeds‚ reels‚ electronic detection systems‚ welds‚ drills‚ taps‚ and assemble stampings” (Brown 699). Moreover‚ according to the book of MIS BMC’s assets are growing in last 6 years which means they are going profitable. In the beginning they had an employee lacking because of the high salary with the high skilled employees‚ and they had 3 people in 1994. Thus‚ they decided the major work
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Bibliography: CASE 1 AVNET – DEVELOPING SYSTEMS TO SUPPORT GLOBAL STRATEGY http://www.ats.avnet.com/en-us/Pages/default.aspx http://www.studymode.com/subjects/avnet-developing-systems-to-support-global-strategies-page1.html CASE 2 OFFSHORE OUTSOURCING – GOOD BAD OR DOES NOT MAKE A DIFFERENCE http://www.colby-sawyer.edu/assets/pdf/Offshore-Outsourcing.pdf http://www.google.co.in/#hl=en&sclient=psy-ab&q CASE 3 COLGATE - PALMOLIVE KEEPS THE WORLD SMILING http://www
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Case Study on Information Technology Management: Frito-Lay’s Long-Term IT Plan Because the rate of technological change is so rapid‚ most people see IT through the narrow lens of short-term‚ silver-bullet solutions. IT vendors want you to believe that their important new technologies will blow away what has come before. You can’t blame a salesperson for trying to sell‚ or CIOs for having a queasy buy-or-lose feeling‚ but this attitude is precisely the opposite of the one companies should be
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TUTORIAL 5 (WEEK 6) Case Study 3 – Enterprise Applications Move to the Cloud Useful Information for CASE STUDY QUESTIONS: Over the past couple of years‚ there’s been a lot of noise from business management software manufacturers about cloud computing and the impact of the cloud on their products and services. Especially from those that produce CRM and ERP applications. From a business user’s point of view‚ whether you choose to implement your software as an on-premise solution or choose a
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