A Project report On A study to understand market acceptability of Pepsi Atom In partial fulfilment of the requirements of Master of Management Studies Conducted by University of Mumbai “A study to understand market acceptability of Pepsi Atom” under the guidance of Prof. Rajesh Vyas in partial fulfillment of the requirement of Masters of Management Studies by University of Mumbai for the academic year 2012 – 2014. _______________ Prof. Rajesh Vyas Project Guide
Premium Coca-Cola Pepsi Soft drink
MIS Assignment CASE 3# Ans1.-The use of new technology‚ such as internet e-check-in and self-service kiosks‚ allows the processing of a significant number of passengers to be decentralized from the airport itself. This allows a better use of airport staff resources and reduces bottlenecks while‚ more significantly‚ allowing more departing passengers to be processed. Frequent flyers and business flyers who tend to travel with little luggage and appreciate any time-saving measures are currently
Premium Delta Air Lines Airline Northwest Airlines
Pepsi Case SWOT ANALYSIS Strengths: The strategy that PepsiCo is currently taking is a major strength in getting the attention of its targeted market which is the young eco-friendly generation for the fallowing. · Community focused. · Shows they care about their consumers. · Makes consumers feel good about buying their product. Weaknesses: Even though the new strategy seems to be working thus far there are weakness that could be detrimental to PepsiCo’success. Such as. s · Not spending
Premium Marketing Coca-Cola Advertising
Consumer Behaviour in PEPSI COLA Background of the study Carbonated soft drink Pepsi was first fabricated in 1890 by Caleb Davis Bradham in US. Since then there had been a huge adjustment that has been accumulated out the feature keeping in mind the end goal to adapt up to the altering outer situation. In 1898 it was named as Brad’s Drink‚ which was altered to Pepsi-Cola in 1903 and at last to Pepsi in 1961. It has an imperative item line that incorporates Dr Pepper‚ 7 Up‚ Irn Bru‚ Cola Turka
Premium Pepsi Coca-Cola Cola
C ASE 3 PEPSI ONE INTRODUCTION On June 30‚ 1998‚ PepsiCo shocked the beverage industry with its introduction of a revolutionary new sugarfree cola with no aftertaste. Within one hour of FDA approval of acesulfame potassium (ace K)‚ the main sweetening ingredient‚ the launch of Pepsi One was announced. Samples of the new drink were in the hands of reporters and bottlers within hours. How was PepsiCo able to formulate a new core brand so quickly? The answer is that Pepsi is no longer an American
Premium Pepsi Cola Coca-Cola
Trucking Business Plan Project/Business Introduction Pepsi Cola Products Philippines‚ Inc. Company Overview We are the BEVERAGE COMPANY OF CHOICE - preferred by customers‚ trade partners‚ investors & employees of the Philippines. As such‚ we continuously delight them by offering quality beverages at best value‚ for every drinking occasion. We are a happy team in our workplace as we build a sustainable and profitable business‚ providing healthy financial rewards to our shareholders‚ and opportunities
Premium Pepsi Coca-Cola
October 15‚ 2014 Case Analysis – Case#16 Coke and Pepsi in India: Issues‚ Ethics‚ and Crisis Management Introduction This case delves into whether or not Pepsi and Coke are equal targets in India. It questions whether the companies are doing their ethical duties‚ as well as whether they are managing crises and stakeholders well. The Real Problem The real problem is whether or not these companies are doing their duties to their stakeholders and to the host countries (in this case India) based on
Premium Pepsi Coca-Cola Corporation
different brands names. INTRODUCTION Pepsi is an American multinational food and beverage corporation headquartered in purchase ‚ New york ‚ United States ‚ with interests in the manufacturing ‚ marketing and distribution of grain-based snack foods ‚ beverages ‚ and other products . Pepsi Co. was formed in 1965 with the merger of the pepsi - cola company and Frito – Lay ‚pepsi co has since expanded from its namesake product pepsi to a broader range of food and beverage brands ‚ the
Premium Pepsi
direct and indirect employment 1‚50‚000people (including suppliers and distributors) BEVERAGES Pepsi‚ 7UP‚ Mirinda‚Mt. Dew and DietPepsi HYDRATINGAND NUTRITIONAL BEVERAGES Aquafina ISOTONIC SPORTS DRINKS Gatorade JUICE BASED DRINKS Tropicana100%‚ Tropicana Nectars‚Tropicana Twisters and Slice LOCAL BRANDS Lehar Evervess Soda and DukesLemonade Manufacturer Sponsored Retail Franchisee Pepsi Co licenses bottlers in various markets that buy its syrup concentrate. These bottlers then
Premium Coca-Cola Pepsi
something we necessarily weren’t interested in but was brought to our attention. This Pepsi ad is a rather interesting way the company chose to persuade an audience into buying their product. In this case Pepsi‚ the soft drink company‚ is focusing on rather young audience. As mentioned before‚ focusing on a specific age group or style of group is more effective in getting more customers for the product. In this case the ad has youthful people whom seem to be enjoying themselves while doing a variety
Premium Pepsi Coca-Cola Michael Jackson