CHAPTER – 1 INTRODUCTION Market penetration is one of the four growth strategies of the Product-Market Growth Matrix as defined by Ansoff. Market penetration occurs when a company enters/penetrates a market in which current products already exist. The best way to achieve this is by gaining competitors ’ customers (part of their market share). Other ways include attracting non-users of your product or convincing current clients to use more of your product/service (by advertising etc.). Ansoff
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HSBC: The world’s local bank Written by James Gregory on February 03‚ 2009. HSBC’s print ads are easily identifiable – a solid red border‚ a repeated image‚ and a strong one-liner that embodies their brand. HSBC’s ad campaign utilizes several strong and effective tactics to gain attention. A majority of the ads involve a single image‚ copied three times‚ with a different value printed over each copy of the image. HSBC’s tagline gives the impression HSBC understands different people and locations
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Organizations‚ like HSBC‚ who have recognized this‚ have invested resources to evolve their economic development over time. HSBC developed their organizational-driven growth model to successfully create a model for long-term sustainability‚ growth and profitability. The model is shown below: Figure: The HSBC organizational-growth model (Image source: Deans & Kroeger 2004) HSBC was founded by Thomas Sutherland in 1865 in Hong Kong and for many years was a small-sized bank that operated in Asia
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Management‚ Department of Human Resource Management‚ Jatiya Kabi Kazi Nazrul Islam University Subject: Submission of the term paper titled “Management Practices of The HSBC Bank Ltd‚ Bangladesh.” Dear Sir‚ We are writing this letter to inform you that we have prepared our term paper on “Management Practices of The HSBC Bank Ltd‚ Bangladesh.”. We tried to gather information to make our research paper specific and coherent. Through the procedure of preparing the research paper‚ we have collected
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The Hong Leong Bank Story Hong Leong Bank‚ a public listed company on the Malaysian Stock Exchange‚ is a member of the Hong Leong Group (the Group). Headquartered in Malaysia‚ the Group has been in the financial services industry since 1968 through Hong Leong Finance Berhad and since 1982 through Dao Heng Bank Ltd in Hong Kong. Dao Heng Bank Ltd has since been sold to another banking institution. Today‚ the Group comprises a total of 14 listed companies worldwide with a combined market capitalization
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HSBC-internet banking Introduction Purpose The purposes of this report were to gather practical knowledge about corporate online banking as well as personal online banking system. It also gave us an opportunity to know about the experts who are leading and making strategic decisions to enhance the expansion of online banking in our country. With the set guidelines and proposal by our faculty and with the friendly cooperation of the staffs of HSBC‚ this report comprise of an organization
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detailed organisational study on HSBC. Hong Kong and Shanghai Banking Corporation‚ one of the largest banks in the world started its journey in 18th century. In March 1865 the bank opened its first branch in Hong Kong and after one month it opened its second branch in Shanghai. The individual who was inspiration behind the foundation of the bank was Thomas Sutherland (HSBC). HSBC started with a very simple concept which says that there is requirement of a local bank in order to meet the local needs
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important and ongoing concern of the organization. Starbucks understands this social responsibility and the organization’s impact on the environment and continuously takes steps to minimize any and all impact on the environment. An environmental mission statement was adopted by the organization in 1992. After Starbucks Corporation became a publicly traded company an environmental committee as well as a Green Team was instituted at the corporate level. "Starbucks had an Environmental Committee that
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Business Intelligence Solutions HSBC sparks CRM with the Customer Management Assessment Tool (CMAT) As competition in the finance sector continues to heat up‚ the idea of implementing savvy Customer Relationship Management (CRM) strategies has moved from the “nice-tohave” category onto the critical path for most companies. Analysts’ predictions have fuelled the fire. A worldrenowned firm predicts as much as a 900% increase in CRM spending in the industry over the next five years. The complexities
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[pic] Mission Analysis • PSO‚ in their mission statement clearly state that they aim to lead the energy market through quality products and services. • • They intend to do this by creating a workforce of professionally trained‚ highly motivated people. • • They aim to create a friendly‚ team-oriented culture and acknowledge and reward good performance‚ innovation and creativity for personal growth and development of employees. • • They plan to use
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