EXECUTIVE SUMMARY A strategic plan has financial and other implications over the next several years of implementing the company strategies. And strategies come in different forms and magnitudes. Since strategic plans covers a relatively long range of period‚ difficulties in maintaining the organization’s effort to keeping the strategic plan arise. The Quaker Oats Company began long range planning in fiscal 1965. The plans created that year and annually thereafter were primarily numbers-oriented
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Title of the Case: The Quaker Oats Company Time Context: Early 1971 Summary/Abstract: Harry Ambrose had recently been appointed The Quaker Oats Company’s director-long-range planning. An MBA with nine years of managerial experience but no previous exposure to the management of formal planning systems‚ in early 1971 Mr. Ambrose had a task of guiding the company through what is essentially the initiation of formal‚ long range planning. Mr. Ambrose also has objectives to attain for the betterment
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Quaker Oats Morrison reviving Quaker after the Snapple debacle– cost $1.4 B write-off ●Focus on Gatorade. Gatorade -cash cow – potentially could dry up ●Pre-Morrison‚ Quaker mainly riding Gatorade under-investing in food brands ●Morrison comes in and changes PA: Younger manager presidents – oversee individual product lines such as hot cereal‚ cold cereal‚ snacks‚ and domestically sold Gatorade-cost-cutting - reinvested right into their own brands ●SK ●Same representative-move multiple brands of the
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Strategy Report for Quaker Oats Strategic Management (MGT 482) May 23‚ 2002 Abstract Organizations use strategies to impact their performance against competitors in their respective industries. The process by which managers choose a set of strategies for the enterprise is the strategic management process. (Hill & Jones‚ 2001‚ pg. 4) This report will discuss a business strategy report for Quaker Oats Inc. Business Strategy Report for Quaker Oats The Quaker Oats Company was officially
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THE QUAKER OAT COMPANY: THE RISE TO BIG BUSINESS BY: COURTNEY SMITH THE QUAKER OATS COMPANY AND THE PATH TO BIG BUSINESS • Strategies: • New Product Development • Horizontal Integration • Economies of Scale • Forward Vertical Integration • Overseas Expansion NEW PRODUCT DEVELOPMENT • Ferdinand Schumacher was the first to introduce steel-cut oats to the American table. • Established the German Mills American Oatmeal Factory in Akron‚ Ohio in 1856 • German and Irish immigrants were his only customers
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Company Overview By the end of 1999‚ following a multi-year restricting effort‚ PepsiCo had once again become one of the most successful consumer products companies in the world. In less than four years‚ it had achieved am 80% increase in net income‚ on 30% lower sales‚ and with 75% fewer employees. PepsiCo’s major subsidiaries were the Pepsi-Cola Company‚ which was the world’s largest manufacturer and distributor of snack chips‚ and Tropicana Products‚ the largest marketer of branded juices. Throughout
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businesses. And our expectation is that we will do the same as we take Snapple as well as Gatorade to the next level." -Don Uzzi‚ President of the Quaker Oats Beverage Company‚ North America.1 SUMMARY The Quaker Oats Company‚ founded in 1891‚ is one of America’s oldest food enterprises. From its start in the domestic ready-to-eat cereal market‚ Quaker grew an appetite for diversification‚ snapping up pet food‚ grocery and toy businesses‚ and by the 1960s had expanded into Europe. While William
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Business Vision and Company Mission Statement While a business must continually adapt to its competitive environment‚ there are certain core ideals that remain relatively steady and provide guidance in the process of strategic decision-making. These unchanging ideals form the business vision and are expressed in the company mission statement. In their 1996 article entitled Building Your Company’s Vision‚ James Collins and Jerry Porras provided a framework for understanding business vision and articulating
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Concept of Mission Statement & Vision Statement Every company should have a Mission and or a Vision Statement. But they are very difficult to write - they should short‚ clear‚ vivid‚ inspiring and concise without using jargon‚ complicated words or concepts. A Mission Statement is generally included in documents such as Business Plans and Staff Handbooks and can be described as a cross between a company or corporate slogan and an executive summary. A highly successful Mission Statement is both
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A mission statement is a formal short written statement of the purpose of the company or organization. The mission statement should guide the actions of the organization‚ spell out its over all goal‚ provide a sense of direction‚ and guide decision making. It provides the framework or context within which the company’s strategies are formulated. A mission statement talks about the present leading towards the future. Your mission statement may change‚ but it should still tie back to your core values
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