Case Study: Penang Mutiara BACKGROUD OF THE STUDY Mutiara Beach Resort Penang heralds a new standard for Asian resort hotels. Located on a prime beachfront at Teluk Bahang‚ otherwise known as the ’glowing bay’‚ it nestles in 7.3 hectares (18 acres) of landscaped tropical greenery. All 438 of its spacious rooms enjoy sea and garden views. Here in this paradise of comfort and luxury‚ it has been claimed that nothing is unusual. The name Mutiara means ’pearl’ and is also a term of endearment
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1. Introduction Penang Mutiara is made up of a 285 sq km island and a 760 sq km strip of coastal land strategically located on the north-western coast of Peninsular Malaysia. Penang Island is linked to Province Wellesley on the mainland by the Penang Bridge and a 24-hour ferry service. The island derived its name from the betel nut palm commonly grown here. While Mutiara is the literal Malay translation of “Pearl of the Orient”. Heralded as one of the most luxurious hotels in South-East Asia.
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Question 1. Describe how you think Wernie Will a)make sure that the way he manages the hotel is appropriate to the way it competes for business For get a biggest development‚ and get more success‚ Penang Mutiara has to: - Expand its business in other areas to acquire more market shares against other high-class and strong competitors in the whole Asia region‚ or even in the world; - Offer the differentiation‚ high standard quality and characteristic hotel services‚ and comfortable environment
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Qn 1a) Describe how you think Wernie will make sure that the way he manages the hotel is appropriate to the way it competes for business; Penang Mutiara‚ being one of the most prestigious hotels in Penang‚ have managed to secure a foothold in this lucrative and highly competitive environment. Wernie has the vision and very clear focused beliefs about the importance of running an effective operation where customers have every right to demand for first class service which they are obliged to provide
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Case study Penang Mutiara Topic Operations Performance: The five operations performance objectives‚ Also see lecture materials Chapter 2 Hayes and Wheelwright’s four stages of operation contribution. Topic Operations Strategy: Order winning and qualifying objectives Cost-being productive‚ quality-being right‚ speed- being fast‚ dependability-being on time and flexibility- being able to change. . 1.Quality: Other staffs members can help one and other and make sure they have the correct knowledge
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Operations objectives at the Penang Mutiara There are many luxurious hotels in the South-East Asia region but few can compare with the Penang Mutiara‚ a 440 room top-of-the-market hotel which nestles in the lush greenery of Malaysia’s Indian Ocean Coast. Owned by Pernas-OUE of Malaysia and managed by Singapore Mandarin International Hotels‚ the hotels General Manager is Wernie Eisen‚ a Swiss hotelier who has managed luxury hotels all over the world. He is under not illusion about the importance
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Case Study The case circle around Penang Mutiara Hotel located in Malaysia’s Indian Ocean coast. Also‚ the case focuses on how important to run an effective operation inside the hotel‚ because when problem occurs regards managing operation‚ the customer sees them immediately and that’s the biggest motivation for the hotel management to take operations performance seriously. To view the full case study‚ kindly refer to Reference [1]. Questions 1. Describe how you think the hotel’s management
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Penang is often known as "The Pearl of the Orient" and Pulau Pinang Pulau Mutiara. The cultural mosaic of Penang naturally means that they are a great many number of festivals to celebrate. The Chinese celebrate the Chinese New Year‚ Mid-Autumn Festival‚ Hungry Ghost Festival‚ Qing Ming‚ and the feast days of various deities. The Malays and Muslims celebrate Hari Raya Aidilfitri‚ Hari Raya Haji‚ and Maulidur Rasul while the Indians observe Deepavali‚Thaipusam and Thai Pongal. Christmas‚ Good Friday and
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About Siddhar’s (Siddha’s) Who is a siddha ? A siddha is one who has attained siddhi‚ i.e. "power‚ prowess‚ strength‚ ability"‚ then a special kind of psychic and supernatural‚ miraculous‚ occult power. There are eight kinds of super natural powers called as "Ashtama Siddhis": 1. Anima (shrinking) -- Power of becoming the size of an atom and entering the smallest beings. 2. Mahima (illimitability) -- Power of becoming mighty and co-extensive with the universe. The power of increasing one’s
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was born I a state called Penang and lived there for the past eighteen years of my life. My father is born and leaves in Penang for the past 54 years of his life while my mother was from Kedah but after her marriage with my father she also lived in Penang until today. I live in a town known as Seberang Jaya. Penang is a beautiful state and unique state in Malaysia. Although Penang is the second smallest state after Pelis in Malaysia but it is a magnificent place. Penang is divided into two parts
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