In the book‚ “Alia’s Mission”‚ Mark Stamaty introduces Alia Baker‚ a woman who loves books. As the librarian in the Central Library of Basra‚ Iraq‚ Alicia loves her job. Books have taught Alia a lot of important things. As the Iraq war rages near the library‚ ALia becomes worried for her books. Alia wants to save the books from any damage. She talks to the government official‚ but her request was denied. “But all those books could be destroyed! All the records of out culture‚ our history...” (pg
Premium 2003 invasion of Iraq Iraq War Iraq
Samsung NEO Individual Analysis I. Summary of the main points and core problem Before figuring out the current problem of Samsung New Employee Orientation‚ we should first learn that Samsung’s founding values and principles were rooted in the national characters of South Korea. Based on Confucianism‚ South Korean culture emphasized family values and had a high regard for intellectuals. At the same time‚ South Korean culture was hierarchical and had a power distance which can be seen from their
Premium South Korea
Samsung: Proposal for New Human Resource Strategies to Survive the New Business Environmental Volatility Byungcheol Shin and Jeonguk Jo Kwangsik Choi and Myojeong Kim University of Seoul Abstract The business environment have become more volatile due to economic crises and changing markets. Samsung‚ a leading conglomerate of Korea‚ is not an exception. Samsung is undergoing many issues related to human resources‚ and will not survive if it chooses to stay passive to the upcoming business
Premium Mobile phone Smartphone Marketing
Introduction In this case study will discuss the strengths‚ weakness‚ opportunity’s and threats of the Vertu Nokia mobile phone. How well the company did and what the company will do to be completive in today’s changing world of mobile phones. Synopsis of the Situation The situation of the Vertu is how the company can survive in today’s world of technology changes. Nokia manufactures a unique luxury mobile phone by using precious materials such as diamonds‚ sapphires‚ titanium and exotic leather
Free Mobile phone Nokia Smartphone
Table of Contents Table of Contents 2 Introduction 3 Consumer Analysis 3 Company Analysis 6 Competitor Analysis 9 Channel Analysis 12 Context Analysis 13 Introduction: India is today one of the largest telecom markets in the world‚ with an addition of more than 18 million subscribers every month. Telecom sector has continued to emerge as the prime engine of economic growth‚ contributing to nearly 2% of the Indian GDP. Indian telecommunication
Premium Smartphone Mobile phone
MANAGEMENT UNIV. MERCU BUANA STUDY CASE MARKETING MANAGEMENT Samsung Electronics Company : Question for Study Case discussion: 1. What are the ingredients of SEC’s corporate turnaround strategy? What are the implications for marketing mix policies? 2. How strong is the Samsung brand? Can Samsung pass Sony and become a top ten global brand? 3. As Chief Marketing Officer‚ what are Kim’s role and responsibilities? 4. What does Samsung (and Kim) have to do to become one of the top ten brands in the
Premium Marketing Strategic management Marketing plan
MARKETING PLAN SAMSUNG GALAXY TAB Summer CHANG Yiwen CHEN Guotong HUANG Lin 04/24/2014 Contents Chapter I Executive summary Product description Chapter II Marketing objectives Bayesian application Chapter III Segmentation & Target Market & Positioning Strategy Statement Chapter IV Marketing Mix Strategy Product Strategy Price Strategy Distribution Strategy Promotion Strategy Chapter V Market Budget Proposal
Premium Sales Marketing Customer service
SAMSUNG CHINA TV MARKET Samsung China: The Introduction of Color TV Background Samsung as a company was founded in 1938 in Korea. 46‚500 employees are working at six Samsung Electronics facilities in Korea. Although they are at different locations‚ all share the same goal and that goal is satisfying global customers by producing a quality product. Here in the U.S. Samsung is a very recognized brand‚ sitting along side Sony‚ Panasonic‚ Phillips‚ Toshiba‚ Matsushita and other
Premium Marketing South Korea Socialism
Identifying Best Practices in Information Technology Project Management Prepared by: Yongxue Cai‚Sunny Ghali‚Michael Giannelia‚Aaron Hughes‚Adam Johnson and Tony Khoo Abstract "Identifying Best Practices in Information Technology Project Management" This paper documents Project Management Best Practices specific to the Information Technology sector. The paper is the culmination of research efforts [between January & April 2003] performed by diverse industry practitioners as part of their individual
Premium Project management Management
SAMSUNG LEARNING POINTS This is a great case dealing with the “big picture/helicopter vision”. It is an ideal case to get us started. Below are the main learning points. There may also be other things you learnt from the class‚ that are not listed here. Think about how you can take some of these learning points back to your own companies and context‚ and apply them. The case teaches us: - about moving from a production/selling orientation to a market orientation. This is really really
Premium Marketing Market failure Capitalism