Final Strategic Plan Paper University of Phoenix BUS475 December 6‚ 2009 Final Strategic Plan This paper will cover vision‚ mission‚ values‚ SWOTT analysis‚ balanced scorecards and communication plan. Additionally‚ this paper will cover Southern Style’s communication plan‚ internally and externally. Additionally‚ a SWOTT analysis of Southern Style will be conducted to cover what strengths‚ weaknesses‚ opportunities‚ threats and trends. (Appendices’ A (Balanced Scoreboard) and B (SWOTT Analysis
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goals and objectives b. Goals and Objectives are: i. Consistent with mission‚ recent changes in external environment ii. Current customer needs‚ wants‚ and preferences c. Describe Marketing Strategy d. Describe firm’s current performance i. Sales volume ii. Market Share iii. Profitability iv. Awareness v. Brand Preference e. Describe current state of org resources f. Cultural and structural issues Our mission: Be the world’s beer company Enrich and entertain a global audience
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define and analyze when creating a strategic plan. The strategic plan can be completed in a nine-step process. The first task is defining the company mission statement. The mission statement should identify the company’s goals and objectives. It is essentially the backbone for the strategic plan. For example‚ Starbucks has identified their mission as‚ “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow” (Starbucks
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own goals. It means “a process of personal leadership‚ talking control of our own lives. As starting point of these‚ is to develop a personal mission statement. It will help to focus on what I want to be “my character”‚ “my contributions and achievements” and “the values and principles upon which my being and doing are based. A personal mission statement which gives me a changeless core from which I can deal with external change of my life. According to Peter Drucker and Warren Bennis. “Management
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SWOT analysis: | Positive | Negative | | Strengths: | Weaknesses: | Internal | *Exclusive rights to sell a line of flies made by artisans*Sells all forms of real bait *Loyal following of customers*Company name is immediately recognizable*Great distributions through franchises*Bait is guaranteed*Very strong knowledge about worm farming*Low fixed costs*Fatter Worms: seem to work better*actively pursuing R&D. Example: R&D department doing experiments that indicate a worm can be engineered
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References: About.com (n.d.). About.com‚ Retail Industry. Blockbuster Company Mission Statement - Media Entertainment‚ Local Convenience. Retrieved from http://retailindustry.about.com/od/ retailbestpractices/ig/Company-Mission-Statements/Blockbuster-Mission-Statement.htm Abraham‚ S. C. (2012). Strategic management for organizations. San Diego‚ CA: Bridgepoint Education‚ Inc. ISBN: 9780984182381 Shedd‚ D. (April 19
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Section 1: Introduction This report aims to use industry statistics‚ theory‚ and literature of management to outline key aspects of the boutique hotel chain‚ Zahra. It will specifically look at Zahra‟s mission statement and goals based on an analysis of the country‚ industry‚ and firm environment; as well a reflection on corporate citizenship‚ and company ethics. Additionally‚ this report will look at how senior managers of Zahra will work together to resolve the problems that arise when running
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Magazine Research and Review For this paper I chose to compare Time Magazine for the News‚ Discover Magazine for the research-journal‚ and Mens Health for the health-related. First‚ I will be comparing the percentage of advertisements verses editorial copy‚ who the ads are aimed at‚ as well as how they are portrayed. Second‚ the number of males compared to females portrayed in pictures‚ number of people in ethnic groups‚ and lastly the number of writers with male names compared to female names along
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ASSIGNMENT -03 VISION‚ MISSION AND VALUES IN DIFFERENT ORGANIZATIONS Prepared For: Prof. Dr. M. Ziaulhaq Mamun Course Instructor Managing Operations (P501) Fall 2013 Prepared By: Tafsir Ahmed ID: ZR1301001 Executive MBA Institute of Business Administration University of Dhaka December 13‚ 2013 1|P a g e VISION‚ MISSION AND VALUES IN DIFFERENT ORGANIZATIONS Definitions: Vision: outlines what the organization wants to be‚ or how it wants the world in which it operates
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PART IV ASSURANCE OF LEARNING EXERCISES CHAPTER 1: The Nature of Strategic Management ASSURANCE OF LEARNING EXERCISE 1A: GATHERING STRATEGY INFORMATION PURPOSE: The purpose of this exercise is to get you familiar with strategy terms introduced and defined in Chapter 1. Let’s apply these terms to McDonald’s Corporation (stock symbol = MCD). INSTRUCTIONS: 1. Go to www.mcdonalds.com‚ which is McDonald’s Web site. Click on the word Search. Then type the words Annual Report
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