LESSON-16 BASIC CONCEPTS IN MARKETING Dr. Subhanjali Chopra STRUCTURE 16.0 Introduction 16.1 Objectives 16.2 What is ‘Marketing’? 16.2.1 The Marketing Concept 16.2.2 Marketing versus Selling 16.2.3 Importance of Marketing in Small Business 16.2.4 Marketing of Services 16.3 Marketing Research 16.4 Market Segmentation 16.5 Marketing Mix 16.6 Other Marketing Strategies 16.6.1 Sub-Contracting Exchanges 16.6.2 Tender Marketing 16.6.3 Consortia Marketing 16.6.4 Government Stores Purchase Programme
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Administration Curriculum‚ Mohammad Maruf Islam‚ author of this report was placed in Export Import Bank of Bangladesh Limited‚ Shimrail Branch‚ Shiddirgonj‚ Narayangonj by the Human Resources Division of EXIM Bank Ltd. as part of the internship program requirement. This report is prepared for the internship program consisting of a major in depth study of the “General Banking Activities of EXIM Bank Limited”. The internship program exercises a significant importance as it enables a student to familiar
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Bolivia March 6th‚ 2014 Vision To guide the world in the essential for a better life Kimberly Clark Bolivia’s vision is inspiring and passionate; its general and overarching as is should be‚ and its ideology accords to the company’s values and purpose. I think it should contain a little more information and show a little more of what the company is. It is general‚ but it should explain more about itself or about what the company does because it can be the vision of any company‚ it doesn’t
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prepared this required report based on investigations carried out by me in National Bank Limited (NBL). As an internee student I have tried my level best to cover the contemporary credit risk management system of National Bank Limited in this report. 1.2 Objectives: Broad Objective: To analyze the Credit Risk Management policy. Specific Objective: To attain the broad objective the following specific objectives will be pursued- * To identify the various types of credit disbursed by NBL. *
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The Business Vision and Mission Learning Outcomes After studying this unit‚ you should be able to do the following: ➢ Describe the nature and role of vision and mission statements in strategic management ➢ Discuss why the process of developing a mission statement is as important as the resulting document ➢ Identify the components of mission statements ➢ Discuss how clear vision and mission statements can benefit other strategic management activities ➢ Evaluate
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1. Report on a Company’s Vision‚ Mission‚ Goals and Objectives (5 Points) Pick a company you are familiar with‚ or you worked for‚ or where you are working now. Analyze their vision/mission‚ goals and objectives and relevant strategies developed in order to achieve their mission. You must include the company’s vision/mission statement and the nature of the business. Please include one goal‚ and one objective per goal as a minimum. Also‚ include the pertinent SWOT analysis or gap analysis -
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Introduction: A Mission Statement defines the company’s business‚ its objectives and its approach to reach those objectives. A Vision Statement describes the desired future position of the company. Elements of Mission and Vision Statements are often combined to provide a statement of the company’s purposes‚ goals and values. Typically‚ senior managers will write the company’s overall Mission and Vision Statements. Other managers at different levels may write statements for their particular divisions
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Chapter 4. Developing Mission‚ Vision‚ and Values Figure 4.1. Though they are not as good as a crystal ball‚ good mission and vision statements should invoke a desirable future and create uneasiness with the status quo. What’s in It for Me? Reading this chapter will help you do the following: 1. Understand the roles of mission‚ vision‚ and values in the planning process. 2. Understand how mission and vision fit into the planning-organizing-leading-controlling (P-O-L-C) framework
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A mission statement is a formal short written statement of the purpose of the company or organization. The mission statement should guide the actions of the organization‚ spell out its over all goal‚ provide a sense of direction‚ and guide decision making. It provides the framework or context within which the company’s strategies are formulated. A mission statement talks about the present leading towards the future. Your mission statement may change‚ but it should still tie back to your core values
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VISION “To be existing airline and to serve domestic region which prioritize on quality service‚ with the best human resources in order to support company development and employee welfare” A focused concept Vision statement above has described that Sriwijaya Air want to be part of Airline competition‚ not only in Indonesia but also in Asia‚ As a one of existing airline in Indonesia and serving almost all destination in Indonesia‚ Sriwijaya Air has felt to maintain their quality on services
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