Michael Lee unit 9 Marketing Mistine Case Studies 1. What are the major SWOT considerations in Mistine’s attempt to continue its growth and dominance in the Thai market? Strength: * Short selling period * Well recognized brand * Low cost product that provides value to customers * Abundance of sales people * Advertising campaign from mass media that brings brand recognition Weakness: * Dependence on its supplier providing products * High turn-over ratio for sales people
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Mistine: A Case Study Mary Jo Barbato Globe University March 5‚ 2010 Mistine is poised for success in its attempt to continue as Thailand’s front runner in the direct-selling cosmetics industry. Being number one in a small group of competitors is a precarious‚ but beneficial position. As leader‚ Mistine will continue to be in control of its own destiny. The current levels of market share and growth are theirs to lose. Their quality commitment and customer satisfaction guarantee
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interview‚ Mistine missed to achieve the expansion on the middle to high income because of its perception of untrustable product due to its cheap price and lack of outstanding quality product. Moreover‚ its low brand image on the main customers‚ for example; the vocational girls‚ may lead the product become an unwanted brand for middle to high-income customers. Also‚ this focus group customer does like the imported brand. They don’t want to use a local Thai brand. These reasons can answer why Mistine can’t
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Research and update the case information as much as possible with current research‚ and then conduct a comprehensive SWOT analysis for Mistine. Strengths: Mistine’s strengths are in its high quality products‚ efficiency‚ selling and marketing techniques. The company uses international standards in its product and ingredient selection‚ ensuring quality that consumers can trust. They build a customer base‚ trust and encourage product switchover by offering full refunds or product replacement if dissatisfaction
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Strategic Case 6: Direct Selling Mistine Cosmetics in Thailand 1. Is it possible that having a retail outlet creates channel conflict? Explain. I think that it is highly possible that by having a retail outlet it creates channel conflict among the individuals that are doing the direct selling. The people that are doing the direct selling may feel that they are at a disadvantage when trying to sell there products because there is a local retail outlet down the street. The local retail
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NBB has found success from being a mission and value oriented company. The husband and wife team penned the company’s core mission and values to include being focused on care for the environment‚ employees and customers. Companies should have clear and defined explanations of its mission and values as they determine the culture and the overall success of the company’s future (Lencioni‚ 2002). All employees of NBB are knowledgeable of the company’s values and beliefs and understand how they deliver
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Case Study Analysis Paper Prepare a 1‚400 to 1‚750-word case study analysis paper based on the University of Phoenix Material‚ “Case Study for Student Analysis‚” located in Week Two of the COMM/215 [pic] page. Below is a detailed description explaining how to prepare a case study analysis paper. ____________________________________________________________ _________________ Typically written in narrative form‚ a case sets forth‚ in a factual manner‚ the events and organizational circumstances
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June 4‚ 2008 Case Study Analysis Summary The definition of a case study analysis is an integral part of a course in strategic management. It is used to teach students about the problems that real businesses deal with regularly. Case studies gives a detailed summary of what happened to businesses or industries over periods of time. They are extremely valuable for students because they present situations to students that they have not yet been able to experience. Cases also show theory
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Case Study Analysis This handout provides you with information about how to analyze a case study and write up your analysis in a professional report‚ letter‚ or memo format. Analyzing a Case Study What is a Case Study? A case study is a narrative used to help students practice real-life analysis and communication skills. It is a learning tool. It provides readers with “enough detail…to understand the nature and scope of the problem‚ and…serve as a springboard for discussion and learning” (O’Rourke
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A case is a text that refuses to explain itself. How do you construct a meaning for it? Start by recognizing some contextual factors that help limit and narrow the analysis. Cases are usually studied in a course.A marketing case requires you to think as a marketer‚ not a strategist or manufacturing manager. Courses are often divided into different modules or themes defined by certain types of situations and‚ often‚ concepts‚ theories‚ and practices appropriate for these situations.You can expect to
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