well-known company which makes cosmetics for both genders and is focused on humans’ well-being. The company offers a wide diversity of products available for everyone. Also‚ this company offers five types of cosmetics: hair care‚ hair color‚ skincare‚ make-up and fragrances. In 2011 L’Oréal had 68‚900 employees in its’ branches all around the world‚ out of which 44‚060 received an industrial training. The company‘s goal is to offer women and men the best cosmetics which come from innovation‚ as well
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with all employees and the board of directors. Their mission and objectives are what has made the company into a billion dollar manufacturer and marketer in the cosmetics industry. Being committed to working together with uncompromising ethics and integrity‚ Estee Lauder strives to always: • Provide customers with innovative cosmetic products of the highest quality. • Deliver outstanding service by treating each individual as we ourselves would like to be treated. • Create an environment that
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References: Li‚ S. (2012‚ June 23). Market Booms for Men ’s Cosmetics - but Don ’t Call it Makeup. Los Angeles Times. Retrieved April 11‚ 2013‚ from http://articles.latimes.com/2012/jun/23/business/la-fi-man-makeup-20120623 Peter‚ J. P.‚ & Donnelly‚ J. H. (2011). Case 15. In Marketing Management: Knowledge and skills
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ABSTRACT We the researcher conduct this study due to the people who’s losing money only to be beautiful and to lose their acnes in buying cosmetic products. Its aim to create a product of orange peel mask which is cheaper and could give the same effect in losing acne which the commercial one could give through cosmetic products. Cosmetic products are important thing to be beautiful and to prevent skin problem like acnes. And one natural product for losing acnes is the orange peel mask. Determining
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and marketer of four cosmetic product lines: 1) skin care‚ 2) makeup‚ 3) fragrances‚ and 4) hair care products. These products are sold in over 130 countries and territories under brand names that include Estée Lauder‚ Aramis‚ Clinique‚ Prescriptives‚ Lab Series‚ Origins‚ MAC‚ Bobbi B r own‚ La Mer‚ Aveda‚ Jo Malone‚ Bumble and Bumble‚ Darphin‚ Rodan + Fields‚ American Beauty‚ Flirt!‚ Good Skin and Grassroots. Estée Lauder also has global licenses for fragrances and cosmetics sold under brand names
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THE MARKETING PLAN FOR THE LUXURIOUS COSMETICS BRAND NAME OF “L’OVITÉ PARIS” OF INTERNATIONAL CONSUMER PRODUCTS (ICP) JOINT-STOCK COMPANY 1 CHAPTER 1: INTRODUCTION 4 1.1 NECESSITY OF THE THESIS 4 1.2 OBJECTIVE OF THE RESEARCH 5 1.3 KEY RESEARCH AREA 5 1.4 METHODOLOGY 5 1.5 CONTRIBUTIONS OF THE THESIS 6 1.6 THESIS STRUCTURE 6 2 CHAPTER 2: LITERATURE REVIEW 6 3 LITERATURE REVIEW ON MARKETING PLANNING AND GENERAL ABOUT COSMETIC INDUSTRY IN THE WORLD AND IN VIETNAM
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project Within a short span of time‚ the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming‚ increasing disposable incomes‚ changing life styles‚ influence of satellite television and greater product choice and availability. This cosmetics and personal care industry has been growing at an average rate of 20 per cent for the last few years. The growing Indian cosmetics market offers promising prospects for international
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Company Description The Body Shop International power-line-carrier (The Body Shop) is founded by Dame Anita Roddick in the United Kingdom in 1976. Nowadays‚ The Body Shop is skin‚ body‚ and hair care cosmetics manufacturer and retailer operating in 61 countries with over 2‚500 stores. What made the Body Shop so prominent? There are a few factors which made TBS so huge .One of the factor is that TBS has always stick to a motto which is ‘Know your mind‚ love your body (source: The Body Shop)
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MADARA Cosmetics also known as MADARA‚ is a Latvian manufacturer of organic skin care products. The ingredients include biologically certified blossoms and herbal extracts from the Baltic region. The type of company is limited company. It works in cosmetics industry and is founded in July 28‚ 2006. Company’s Headquarter(s) is located in Riga. Madara cosmetics has 40 employees. Company use the services of chemists and dermatologists‚ marketing and design specialists and other professionals.
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Napoleon Perdis is the creator of a line of women’s cosmetics‚ aptly named after him‚ allowing women of all ages the opportunity to enhance their natural beauty and best facial features through a selection of colour cosmetics. Today‚ Napoleon Perdis is a respected‚ international cosmetics brand‚ with Napoleon’s makeup artistry skills hired for use on fashion shows and film projects‚ both in Australia and internationally. The success of the Napoleon Perdis brand did not happen overnight. Having completed
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