EUROPEAN FRAGRANCE AND COSMETIC MASTER (EFCM) Created in 2001‚ the European Fragrance and Cosmetic Master (EFCM) is a two-year university diploma in partnership with the University of Versailles Saint-Quentin and the University of Padova in Italy. The aim of this course is to enable students to obtain managerial positions in the industry‚ in an international and multicultural environment‚ having acquired a real technical expertise in perfumery and cosmetic products. The strong points of EFCM
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Executive Summary In the midst of China cropping up as a hidden dragon‚ every firm that plans on foreign expansion is tempted into penetrating China out of all the optimization competitive advantages provided. Being one of them‚ SaSa‚ a listed well-know cosmetic chain store that stands alone in Hong Kong‚ has already taken action. Our report is to analyze SaSa’s business expansion in China. The background part reveals how SaSa has been turned around‚ originating as a small open-shelf retailer and her development
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No. | Content | Pages | 1 | Brief Introduction of Avon Product Inc. | 2-4 | 2. | Situational Analysis A. General External Environment [PEST] 1. Political/Legal 2. Economic 3. Social-cultural 4. Technological B. SWOT Analysis * Strenght * Weakness * Opportunity * Threats C. Industry AnalysisThreat of New EntrantsBargaining Power of SuppliersBargaining Power of BuyersProduct SubsitutesIntensity of Rivalry among Competitors D. Matrix Used 1. Internal Factor Evaluation
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more than 500 brands‚ including The Body Shop‚ Maybelline‚ Biotherm‚ Cacharel‚ Giorgio Armani Perfumes & Cosmetics‚ Vichy‚ and Ralph Lauren Fragrances. While the company started off with solely producing hair products‚ it now offers thousands of different products around the world‚ varying from make-up to perfumes to skin and hair care products‚ making it the leader in the global cosmetics market. Current status The firm’s total revenues accounted for 19.5 billion dollars in 2010‚ with net profits
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in a lot of cosmetic products that you use on a daily basis‚ for example - soaps‚ shower gels‚ deodorants‚ makeup‚ etc. As stated by FDA‚ "Parabens are a family of related chemicals that are commonly used as preservatives in cosmetic products. Preservatives may be used in cosmetics to prevent the growth of harmful bacteria and mold‚ in order to protect both the products and consumers."
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The Chemical Make Up of Makeup The cosmetic industry in America today is one that makes about $20 billion dollars a year and in 1996‚ according to Shannon Dortch in “Women at the Cosmetics Counter”‚ nearly 88% of women aged 18-24 were using some type of makeup every single day. Many women‚ though‚ are unaware of how makeup is made and the ingredients applied for color‚ thickness‚ and moisture. Most cosmetics contain a mixture of some of the following substances. Water‚ emulsifiers‚ preservatives
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the company. L ’Oreal Group is the world ’s largest cosmetics and beauty company (L’Oreal Group 2013)‚ and it headquartered in Paris‚ France. L ’Oreal was founded by a young chemist with an entrepreneurial spirit called Eugene Schueller(L’Oreal Group 2013). The company got its start in the hair-colour business‚ its founder developed a hair dye formula called Aureale(L’Oreal Group 2013). The group ’s mission is to provide the best in cosmetics innovation to women and men around the world with respect
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defects and flaws that they are willing to pay any price just to achieve it. What do you think is the main cause why millions of people spend great portions of their money for make-up kits and various beauty products? Why do they visit beauty salons‚ cosmetic surgeons‚ and gyms as much as possible? Why do you think people spend long periods of time fiddling with their hair and painting their faces with make-up? Yes‚ this is all because of perfection: their struggles of achieving it. People have always
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Cosmetics sector International retailer Maybelline New York Company Backgrounds The Maybelline Company was created by New York chemist T.L Williams in 1995. In his early 20s‚ he noticed that his younger sister applying a mixture of Vaseline with coal. The product was local hit‚ but the awkward name held it back. His sister‚ who inspired the product‚ was named Maybel. So T.L Williams re-named it Maybelline‚ a combination of Maybel and Vaseline. It is under this name that Maybelline has achieved
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specific demand profile 26 2b. Sales and Delivery Profile 26 Executive Summary Entering the Thai market is a feasible venture for Mary Kay as the region is primed for the introduction of anti wrinkle and anti aging products. Thailand’s cosmetic industry in is among the fastest growing sectors in Asia. The total market size for this sector was estimated at 287.5 million USD in 1997. Stimulated by growth since the economic downturn in 1995‚ the region is very open to foreign investment
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