Practices Hong Kong’s cosmetic and toiletries market had an estimated value of $787 million in 2002. With little domestic production of cosmetics and toiletries‚ Hong Kong relies on imports from China‚ Japan‚ the United States‚ France‚ Singapore‚ Malaysia‚ and Taiwan. Industry sources expect import growth to continue in the coming years despite the economic slowdown in Hong Kong. The constant demand from mainland Chinese tourists will also drive the growth of imported cosmetics and toiletries. The
Premium Cosmetics
and marketer of beauty products‚ household‚ and personal care‚ skin care‚ solar filters‚ cosmetics‚ perfume and hair care products the company that sells products through representatives in many countries across the world. The company was set up in 1969‚ by Luiz Seabra and became a public company‚ listed on São Paulo Stock Exchange‚ in 2004. Currently the company is the second largest Brazilian cosmetics company by revenue‚ after O Boticário. In 1974‚ Natura adopted direct sales as sales model
Premium Cosmetics Revenue Personal care
this project we are going to analyse the marketing strategies of P &G‘s Cosmetic Section which it has adopted to tackle various factors and gain a competitive edge over its strong competitor that is L’Oreal. L’Oreal is an internationally renowned cosmetic brand which has great market presence. It has been found in a research done in U.S. that P&G tops the chart amongst the most admired companies especially in the ‘soap and cosmetics’ section. On the basis of criteria’s like investment value‚ innovation
Premium Cosmetics Competition Demography
by LVMH‚ luxury product group‚ for $262 million in 1997. Sephora expanded their market with cosmetic products under LNMH’s ownership and opened its first U.S store in New York City in 1998. But as they faced difficulty supplying products from major prestige brands such as Estee Lauder and Clinique‚ Sephora relied on less known brands to fill its shelves. Sephora’s strong relationship with small cosmetic brands and atmosphere encouraging experimentation with multiple brand products soon attracted
Premium Brand Cosmetics Marketing
History of Cosmetology What is cosmetology? Cosmetology is the study of cosmetics and their application to beautify and improve the face‚ hair‚ nails and skin. Cosmetology comes from the Greek word‚ “kosmetikos”‚ which means “skilled in the use of cosmetics.” The history of cosmetology is long and can be traced from many important cultures. Egyptian Cosmetology The beginning of the use of cosmetics can first be seen in ancient Egypt. Egyptians were the first to pay attention to the human body
Premium Ancient Egypt Ancient Rome Cosmetics
Many cosmetic brands are popping up recently‚ perhaps‚ due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands‚ the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This studyis a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clearview of the
Premium Cosmetics Marketing L'Oréal
Lime Crime has become one of the fastest growing cosmetic brands on the market today. Lovers of the brand speak highly of the incredible range of colors and fabulously outrageous trend setting looks created by this modern brand. Not your everyday cosmetic line‚ there are color palettes that include muted colors like the grunge palette and some that are so bright that they can be clearly spotted from across the room. There is no end to the range of this incredible makeup line. Doe Deere‚ aka Xenia
Premium Marketing Advertising Cosmetics
Natural mineral makeup is highly popular with all ages of women today. The reason for this is it contains none of the harmful chemicals that are in traditional foundation‚ blush and eyeshadow. A number of women even have adverse reactions to these cosmetics ranging from skin rashes to eye irritations. In comparison‚ the natural ingredients such as mica‚ zinc oxide‚ titanium dioxide and iron oxides are in mineral makeup gently glide on to the skin to provide nutrients and protection to it. In addition
Premium Skin Human skin color Cosmetics
REVLON SITUATIONAL ANALYSIS Sarah C. Lowendick‚ Brand Specialist October 22‚ 2008 Table OF CONTENTS Revlon Vision Statement…3 Revlon Executives…3 History…4 Brand Overview…4 Target Market Approach…5 Audience Profile…5 Audience Purchasing Process…5 Competitive Analysis…6‐8 SWOT Analysis…9‐10 Barriers to Purchase…11 Marketing Objectives & Strategies…12‐13 Market Growth…14 Works Cited…15‐16 2 Vision statement
Premium Cosmetics Brand Procter & Gamble
other humans have helped them improve their appearance. Cosmetology is the study of cosmetics‚ and their applicants to beautify‚ and improve the face‚ hair‚ nails and skin. It comes from the Greek word “Kosmetikos” which can be defined as “skilled and the use of cosmetics”. Cosmetology been around for a very long time and can be traced back from many different cultures. “The beginning of the youth of cosmetics” can first be seen in Ancient Egypt. Egyptians had an interest in paying attention
Premium Cosmetics Hairstyle Cosmetology