Course code GRAV009 Course title Advanced Topics in International Marketing Type of course Compulsory Level of course Graduate Department in charge Graduate school Year of study 1 Semester 2 Number of credits 6 ECTS; 36 hours of class work‚ 126 hours of self-study Lecturer Prof. Dr. Hemant Merchant Email of the lecturer hemant.merchant@yahoo.com Prerequisites Marketing‚ International Marketing; Programme requirements (pre-reading)
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“Leadership Competencies” by Warren Bennis‚ Leadeship Excellence‚ March 2010‚ Maanvi Publishing House. “Leadership Capabilities” by Deborah Ancona‚ March 2010‚ Maanvi Publishing House. http://www.mallenbaker.net/csr/crisis02.html http://www.icmrindia.org/casestudies/catalogue/Marketing/MKTG182.htm http://www.guardian.co.uk/business/1999/jun/19/11 http://managementhelp.org/blogs/leadership/2010/05/05/leadership-competencies/ http://managementhelp.org/blogs/crisis-management/ http://erikahayesjames.com/2009/
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The Absa Group | Brand Strategy Discuss the relationship between the brand identity and brand image A Brand identity can be defined as the particular and unique meaning and value that a brand aspires to create and sustain. Brand Vision‚ Positioning‚ Promise‚ Personality‚ Values‚ Mantra and Language are the defining roles that comprise a brand’s identity. Most importantly‚ it is the brand’s view of itself and what it strives to be‚ both in the market place and in the minds of their target audience
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27‚ 2011 5 A.P July 23‚ 2011 6 Chris Newman‚ PHP in 10 minutes 2005‚ “PHP Basic page 5 August 16‚ 2011 7 M.F August 16‚ 2011 8 Retrieved from Herchel and Mcneil‚ (2007) August 12‚ 2011 9 Lowery‚ S Retrieved from http://monan.net/portfolio /UMAA CaseStudy August 12‚ 2011 10 Aubin‚ A. (2008)‚ Membershipscript Website Retrieved from http:// www August 12‚ 2011 11 Galvez‚ J Retrieve from http://jonasgalvez.com.br/writings/High-level-and -low-level-Databases.html August 12‚ 2011 12 Retrieve from http://www
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POS AND INVENTORY SYSTEM Group Leader: * Carl Martin Canlas Group Member: * Charmain David * Maurine Hipolito * Merinissa Lumasag * Michelle Mercado * Jeremiah Pasion * Jayvee Reyes Mr.Ronald Mangaldan (Adviser) Ms. Liberty
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The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with nearly 500 brands. Globally‚ we are the No. 1 provider of sparkling beverages‚ juices and juice drinks and ready-to-drink teas and coffee. With an enduring commitment to building sustainable communities‚ our company is focused on initiatives that protect the environment‚ conserve resources and enhance the economic development of the communities where we operate. Our Mission • To refresh the world. • To inspire
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‘Analysing Turkey’s National Tourism Organisation with insight to its’ current and future plans’ Introduction In a moment when European destinations are undergoing an economic slowdown‚ Turkey is emerging as a value-based destination. The tourism sector in Turkey has grown rapidly and now constitutes an important part of the economy of Turkish towns and cities. ‘In addition to the sea-sand-sun tourism‚ Turkey offered alternative forms of tourism such as winter‚ highland and health tourism‚ as
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Apple Assignment 2007/2008 _________________________ Historically‚ what were Apple’s major competitive advantages? • Industrial design/Hardware design. • Apples focus and vision. • Integrated approach with software‚ hardware and service. • Patents covering technology‚ “look and feel”‚ interfaces and methods. • Strong legal team to enforce the above. • Dedicated market shares. • Ease of use. • Strong brand. • Brand loyalty. • Marketing. • Steve Jobs. Analyse the structure of
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ASSIGNMENTS PROJECT MANAGEMENT Subject Name & Code : Study Centre : Permanent Enrollment Number (PEN) : Student Name : Project Management INSTRUCTIONS 1. Students are required to submit three assignments ASSIGNMENT Assignment A Assignment B Assignment C DETAILS Five Subjective Questions Three Subjective Questions + Case Study Forty Nine Objective Questions MARKS 10 10 10 2. Total weightage given to these assignments is 30. 3. All questions are required to be attempted. 4. The evaluated assignments
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Hilton Hotels: Building Sustainability with a greener world. STREAM 1 - GROUP 4 Date: - 29.11.2010 Executive Summary The report examines sustainability in hotel industry‚ as how important it has become‚ for a firm or organisation to become environmentally sustainable in today’s world. After global warming‚ everyone has become more cautious about environment‚ more organisations have realised responsibility towards environment. Since‚ hotel industry and tourism industry are inter-linked
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