Tata Motors Profile Established in 1945‚ Tata Motors is India’s largest automobile company‚ with revenues of Rs 24‚000 crore (USD 5.5 billion) in 2005-06. The company began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany. It is the leader by far in commercial vehicles in each segment‚ and the second-largest in the passenger vehicles market with winning products in the compact‚ midsize and utility vehicle segments. The company is the
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Marketing & Distribution of Packaged Drinking Water Submitted by Asif Muhammed Praveen Kumar Pritha Sarkar F162 F192 F222 Marketing & Distribution of Packaged Drinking Water We would like to express our gratitude to Ms. Garima Gupta who guided us throughout the execution of this project and who always provided us with his valuable insights on how to do a marketing research project both inside and outside the classroom. We would also like to thank the consumers who took time out to fill up our
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Bibliography: Chambers I (1997) Business Studies (7th ed.) Causeway Press Genus A (1996) Flexible Strategic Management (2nd ed) Chapman & Hall Johnson G Scholes K (2002) Exploring Corporate Strategy (6th ed.) FT/Prentice Hall www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=10664 http://www.investopedia.com http://faculty.babson.edu/gwin/indstudy/valuechain.gif
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Project Background A friend works with HUL and in one of our conversations there was a casual reference that Fair & Lovely (F&L) as a brand is so huge for HUL‚ that it covers the entire salary cost of the company. We were intrigued by this fact. We checked the HUL annual report and collected some primary data and were surprised to see this was partially true. Employee Benefits Expenses for 2010-11 was Rs. 961.26 Cr and for 2011-12 was 1107.28 Cr. Market share of F&L is on an average
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References: 1. www.thehindubusinessline.com/nic/073/index.htm 2. www.coolavenues.com/know/mktg/ 3. www.indianmba.com/Faculty_Column/FC658/fc658.html 4. business.mapsofindia.com/rural-economy/state-development/marketing.html 5. www.icmrindia.org/casestudies/catalogue/Marketing/MKTG081.htm 6. www.google.com 7. www.wikipedia.com 8. www.deccanherald.com
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Contents Page Question 1.................................................................................Page 2 Question 2.................................................................................Page 3 - 6 Question 3.................................................................................Page 7 - 9 Question 4.................................................................................Page 10 - 11 Question 5.................................................................
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Malaysia Telecom Brief By Ken Zita T he Malaysian government has been heavily engaged Contents in industrial policy for telecom and information Political and Economic Brief 3 technologies. Network services were liberalized in the Economy 3 early 1990s under the nationalistic and closely managed Telecom Policy Environment 5 economic policies of the former Prime Minister‚ Tun Telecom Sector Restructuring 6 Dr.Mahathir Mohamad. Mahatir’s detractors view these MCMC 9 early stages of
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Despite an increase in operating costs in 2010‚ Easyjet has achieved a remarkable performance compare to 2009. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Additionally‚ its total revenue per seat grew by 5.1&capacity measured in seat flown. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million Table of Content Introduction I/ Easy Jet : General Overview II/ Comparison
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in/foreign-direct-investment-inretail-sector-others-surmounting-india-napping. Soundararaj‚ J (2012): “100% FDI in Single-Brand Retail Of India- A Boon or a Bane?” International Journal of Multidisciplinary Management Studies‚ May 2012; Vol.2 Issue 5. http://icm.icfai.org/casestudies/catalogue/marketing. http://www.cci.in /pdf/surveys _reports/ India‟s _ retail_sector.pdf. Harsh Mariwala‚ Retail FDI: A Win-Win Move‚ The Economic Times‚ Delhi 30-11-2011. www.iosrjournals.org 109 | Page
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Marketing strategies of TATA motors is one of the most successful marketing strategies in automobile industry. By looking at the SWOT analysis of Tata Motors‚ you will know why Tata Motors Company is able to produce more than 4 million different types of vehicles such asc a r s‚ trucks‚ commercial vehicles‚ 4×4…etc since the company began in 1945. Meanwhile‚ Tata Motors Limited has also become the largest automobile producer in India market. Marketing strategies of Tata motors What makes
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