TABLE OF CONTENTS Acknowledgement . . . . . . . . . . . . . . . . . . . . i I. Introduction . . . . . . . . . . . . . . . . . . . . 1 - 2 II. Brief History . . . . . . . . . . . . . . . . . . . . 3 - 4 III. Organizational Set-up . . . . . . . . . . . . . . . . . . . . 5 IV. Location Map . . . . . . . . . . . . . . . . . . . . 6 V. Areas/Department Assigned . . . . . . . . . . . . . . . . . . . . 7 -
Premium Makati City
marketing strategies which are identified:- The products should be stylish and in with the current trend and technology. One of the noted trends is the ‘only touch screen’ mobile handsets‚ with the advent of iphone from Apple and a phone from the LG- Prada tie-up. If the emerging markets and trend are focused‚ then style would play a major role as the Nepalese consumers are mostly young adults with an increasing amount of disposable income and they look for brands which are fashionable‚ especially
Premium Mobile phone Marketing
How an organization operates Organizations are involved in some forms of transformation process. Like input such as labor ‚ capital and land and make them into outputs like goods and services. In mostly cases the output of an organization or business is a mixture of both physical goods and intangible services. i.e. in restaurant you are not only buying a meal but also the services and the environment. The basic aim of the organization is to put value i.e. to make outputs that value more than the
Premium Organizational structure
Luxury Fashion Branding Trends‚ Tactics‚ Techniques Uche Okonkwo luxury fashion branding luxury fashion branding trends‚ tactics‚ techniques Uche Okonkwo © Uche Okonkwo 2007 Foreword © James Ogilvy 2007 All rights reserved. No reproduction‚ copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced‚ copied or transmitted save with written permission or in accordance with the provisions of the Copyright‚ Designs
Premium Branding Brand Gucci
I. Positioning Statement Samsung embodies style and technology for the young professional‚ with its cutting edge design and superior connectivity features. Samsung’s positioning statement is one that asserts its differentiation vis-à-vis other mobile phone providers. In the local market where myriad choices abound‚ Samsung’s sleek exterior design‚ accompanied by its selection of soft and hard features‚ render it an optimal purchase for the young‚ technologically updated professional. II. SWOT
Premium Mobile phone
CA. I chose this particular channel because Neiman Marcus is my favorite department store. The goods at this department store represent top-notch luxury. You get all your favorite designers from Christian Louboutin‚ to Chanel‚ to Celine‚ to Prada‚ etc in one place. It’s a candy store for adults! I found that Neiman Marcus has the best merchandise and the assortment in the competitive market. Sales promotions are very frequent and discounts are tangible. The service is impeccable; return police
Premium Neiman Marcus
DE TERNAY Anastasia MORAR Crina XIA Xiaou ZERMANI Sihem Master 2 CPEI LVMH: Strategic Integration and Expanding Brand Dominance in Asia 1 1 http://fashionrules.com/wp-content/uploads/2009/03/lvmh.gif 1 Table of contents INTRODUCTION……………………………….…………………………………......…3 I. LVMH and its environment ……...…………………………..……….………………..3 A. The luxury market and it segmentation……………………...………….………………3 1. Analysis of the luxury market: « The luxury-goods industry »…..………………...3 2. Segmentation……………………………………
Premium LVMH Gucci Luxury good
was highly competitive. The industry comprised a few large players and a number of smaller firms. Besides several major competitors in the market such as North Face‚ Burton‚ Karbon‚ Spyder Active Sports‚ and Sport Obermeyer‚ highend designers like Prada and Giorgio Armani had recently entered the technical skiwear market. Occasionally‚ a company was able to gain share in that competitive market by developing and marketing new fabrics and using innovative patterns in a given year; typically‚ however
Premium Balance sheet Cash flow
markets through Internet and e-commerce. The future outlook of this industry is optimistic. The competitions in the luxury goods industry are pretty intense. Many competitors of Coach are from France and Italy such as Louis Vuitton‚ Hermès‚ Gucci‚ and Prada. Having superior brand recognitions and strong impacts on global luxury goods market make them become dangerous rivals of Coach‚ Inc. Even though Coach Inc. has come up with good strategy‚ it still suffered from harsh competition. The profit margin
Premium Luxury good LVMH Goods
ⅠCompany Introduction & Background Marks and Spencer is one of the UK ’s leading retailers. It has four operating divisions‚ UK retail‚ international retail‚ financial services and ventures. UK retail is further divided into women ’s wear‚ menswear‚ lingerie; children ’s wear‚ home‚ beauty and food. It is the largest clothing retailer in the UK by turnover. Sir Richard Green Bury was the chairman and chief-executive of the British retailing giant Marks and Spencer from 1988 to 1999
Premium Retailing Supply and demand Marketing