Q13. Discuss the scope of mixed branding. Ans. Definition: Mixed Branding is where a firm markets products under its own name and that of the reseller(s) because the segment attracted to the reseller is different than its own market. Eg. The company sells its Elizabeth Arden brand through department stores and a line of skincare products at Wal-Mart with the "Skinsimple" brand name. Stratergies: When promoting a brand‚ companies sometimes choose to follow a multiproduct branding strategy
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Sociology Asses the strengths and limitations of unstructured interviews for the study of boys underachievement at school Unstructured interviews have advantages and disadvantages and as a qualitative method they are expressed through words and relay people’s thoughts‚ feelings and motivations. Unstructured interviews are interviews that don’t have certain questions meaning it’s more free and relaxed. They give us a deep understanding of the interviewees world because we can use the answers
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Testing RES342: Research 11 June 14‚ 2010 Multiple Sample Hypothesis Testing The purpose of this paper is to create a hypothesis based on two-sample tests. Two-sample tests compare two sample estimates with each other‚ whereas one-sample tests compare a sample estimate with a non-sample benchmark (Doane & Seward‚ 2007). The learning team has chosen to create a hypothesis testing using the wages and wage earners data set. The learning team has developed one business research question from
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Research Proposal Consumer Attitudes and Purchase Intentions in Relation to Organic Foods in Peninsula Malaysia Abstract The aim of this study is to find out the three (3) significant variables forming the positive attitude towards the buying the organic food in Peninsula Malaysia‚ which eventually lead to the ultimate intention in buying the organically-produced food. The different variables are focused on demographic characteristics on household income‚ product attributes and lastly the
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Home Assignment Research Design WRITE TRUE OR FALSE: 1) A research design is a framework or blueprint for conducting the marketing research project. TRUE. 2) Specifying the measurement and scaling procedures is one of the components involved in research design. TRUE 3) Specifying the format of the marketing research proposal is one of the components involved in research design. FALSE 4) There are three main types of research designs employed in marketing research: exploratory‚ descriptive
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RESEARCH NOTES AND REPORTS 257 REFERENCES Graham‚ B.‚ G. J. Ashworth‚ and J. E. Tunbridge 2000 A Geography of Heritage: Power‚ Culture and Economy. London: Arnold. King‚ A. D. 1976 Colonial Urban Development: Culture‚ Social Power and Environment. London: Routledge. Nash‚ D. 1989 Tourism as a Form of Imperialism. In Hosts and Guests: The Anthropology of Tourism‚ V. Smith‚ ed.‚ pp. 37–52. Philadelphia: University of Pennsylvania Press. Palmer‚ C. 1994 Tourism and Colonialism: The Experience
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Research Essay Fairytales Since the beginnings of the abridged and ‘sanitized’ versions of classic fairytales were publically circulated‚ the design and principle intentions of the fairytale have steadily morphed and changed as society similarly paralleled. Over time fairy tales have been transformed radically as they naturally will continue to do according to the age they are rewritten and reproduced. Traditional fairy tales retold today have been too recurrently rewritten and revised that
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A RESEARCH REPORT ON: “Consumer electronics purchasing behavior” Submitted By: Preetesh Shetty MMS-1‚ SEMESTER-2 DIV-C Roll no: 2011157 Project guide: Prof. Taruna Parmar DECLARATION I Preetesh shetty‚ pursuing Master’s of Management Studies‚ semester 2 from Lala Lajpat Rai Institute of Management hereby declare that the research report entitled “Consumer electronics purchasing behavior” is submitted by me as a project work and is an original work. ACKNOWLEDGEMENT I would like
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Compare and Contrast Two Types of Validity The first measure to be examined is face validity which evaluates the extent that a measure appears to be valid to the group that the instrument is administered. One example‚ would be using a depression scale‚ “we would expect it to contain items about sadness‚ suicidal thoughts‚ grief‚ crying spells‚ and lack of energy. However‚ if the scale included items that asked about our hair color‚ favorite flavor of ice cream‚ and feelings regarding cats‚ it would
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that affects all area of science‚ from mathematics to applied sciences‚ in areas like computer vision‚ signal analysis‚ speech comprehension‚ natural language analysis‚ and more recently machine learning and artificial intelligence. This evaluation method to appraise and comprehend our physical reality has long fascinated me and I use regularly Russian physicist and
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