EB GAMES The Marketing Environment Final Project Table of Contents 1.Products or Services: 3 Product or service details: 3 Development and marketing: 6 2.Overall Marketing Strategy 6 General marketing strategy 6 How do customers trade? 8 Features and benefits o the products/services 8 3.Pricing Strategy: 8 Price 8 Credit Policy 12 Price comparison 13 4.Location 14 Geographical location 14 5.Supply and Distribution 15 Describe the methods that
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Wii. A completely new innovative design in Wii Remote and Wii Nunchuk differentiate Wii as a new video game standard. It has been very competitive in game console market when Nintendo announced their new product “Wii”. XBOX and PlayStation had taken a major market share since Wii’s predecessor Game Cube lost ground in the game console market. Nintendo understands only price does not help them to gain back market shares. It is “Differentiation” will make things change. i) Technology and
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In the past few years‚ there has been a innovative change within the expansion of video games that play a significant role within society. Video games are a worldwide new media subculture designed by video games. Computers and video games have exponentially improved in popularity over time. Video Games have had a substantial impact on popular culture. Video games culture have evolved over time with the internet and the increasing popularity of mobile games. Several individuals who play video games
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Five years later‚ Magnavox licensed the technology with the first official video game console called Magnavox Odyssey. Video games were silent and used graphics that we would consider quite primitive. In 1975‚ there was saw the emergence of Atari into the home console game arena. Theywho? had already been serving the gaming industry in arcades with great success through a game called Pong. The Atari consoles all came equipped with a set number of games as part of the package. Nintendo entered
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at 2k Sports released another NBA game to the number one selling basketball franchise in video games. This time it was released as regularly for the Xbox 360 and PlayStation 3 but was also released with the unveiling of the next generation gaming consoles‚ the Xbox One and the PlayStation 4. This allowing for much advanced changes in graphics and all that they could put into their latest version of the leading video game selling franchise in basketball. All video gamers who enjoy sports games should
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Playstation 3. The Playstation 3(PS3) is Sony Computer Entertainment’s third video game console which competes in the current seventh generation of consoles alongside Microsoft’s Xbox 360 and Nintendo’s Wii. With the advancement of new technologies such as high definition(HD) and motion sensors it was only natural that consoles would evolve to incorporate these new breakthroughs. The first seventh generation console to be released was Microsoft’s Xbox 360 on November 22‚ 2005 which introduced HD gaming
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Have you ever been to the movies and denied a ticket because you were not old enough? Or‚ have you ever attempted to buy a game‚ and‚ of course‚ you got turned down‚ because‚ once again‚ you were not old enough? Although‚ you probably do know why you were denied or turned down‚ because of those great warning or rating systems on every form of media nowadays. Video games have been a part of American culture since the late 1970’s and first emerged as a controversial social problem in late 1994 and
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computer games. It includes video game consoles‚ game software‚ handheld devices‚ mobile games and online games. The video gaming industry has been growing exponentially in recent years. The growth is expected to leap-frog in the future. Following chart shows the projected market share by 2010 of different segment in the industry- Following chart shows growth of different segments in the industry- From the above charts‚ it is clear that the console is the largest segment in the industry
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he developer kit for this console was codenamed Durango.[9] The Xbox One was formally revealed on May 21‚ 2013‚[10] with additional information to follow at E3 on June 11–13. Hardware The Xbox One has an APU with eight x86-64 cores‚ 8 GB of DDR3 RAM with a memory bandwidth of 68.3 GB/s‚[11] a 500 GB non-replaceable hard drive‚[12] and a Blu-ray Disc optical drive.[10][13][14] Three GB of the RAM will be reserved for apps and OS‚ leaving 5 GB for games.[15][3] The graphics processing unit (GPU)
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mobile phones‚ online‚ consoles and handheld devices‚ from 2000 to 2006. It is clear that sales of games for three out of the four platforms rose each year‚ leading to a significant rise in total global turnover over the 7-year period. Sales figures for handheld games were at least twice as high as those for any other platform in almost every year. In 2000‚ worldwide sales of handheld games was highest‚ at around $11 billion‚ while just under $6 billion was earned by console games. No figures are
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