From the start of this course‚ you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical company. Your plan must include the company’s background information‚ as well as information collected from Steps 1- 4 of the Interactive Marketing Plan‚ located in the course shell. Note: You may create and /or make all necessary assumptions needed for the completion of this
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marketing depends upon addressing a number of key issues‚ like what a company is going to produce; how much it is going to charge; how it is going to deliver its products or services to the customer. Traditionally these considerations were known as the 4Ps (Product‚ Price‚ Place and Promotion). But as marketing became a more sophisticated discipline‚ a fifth P was added (People). And recently‚ two further Ps were added‚ mainly for service industries (Process and Physical evidence). We are
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Cited: • Faulkner ’s Gay Homer‚ Once More. By: Caesar‚ Judith. Explicator‚ Jul-Sep2010‚ Vol. 68 Issue 3‚ p195-198‚ 4p; (AN 52339681)
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Principles of Marketing Prof. Ayman Etman Assignment 1 Student Name: Bassem Nagy Raafat Riad Wolsely Student ID: Sunsilk Co-creations Shampoos & Conditioners Introduction: Sunsilk is a hair care brand‚ primarily aimed at women‚ produced by the Unilever group‚ which is now considered the world’s leading company in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the Anglo-Dutch conglomerate’s “billion
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Describe the elements that make up the marketing mix. Marketing mix often called “4Ps” refers to four elements of a firm’s marketing strategy which are designed to meet the needs of customers. The elements include: Product Price Place Promotion To meet consumers’ needs‚ businesses must produce the right product‚ at the right price‚ make it available at the right place‚ and let consumers know about it through right promotion. PRODUCT: It is the actual offering to the customer. It refers
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Z00_REND1011_11_SE_MOD4 PP3.QXD 2/21/11 12:49 PM Page M4-1 MODULE 4 Game Theory LEARNING OBJECTIVES After completing this supplement‚ students will be able to: 1. Understand the principles of zero-sum‚ two-person games. 2. Analyze pure strategy games and use dominance to reduce the size of a game. 3. Solve mixed strategy games when there is no saddle point. SUPPLEMENT OUTLINE M4.1 M4.2 M4.3 M4.4 M4.5 M4.6 Introduction Language of Games The Minimax Criterion
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Test 1: innocent Using the case text‚ please answer the questions below using relevant theory. Please remember to argue for your choices. You are welcome to make necessary assumptions. Weight Question 1. 50% a. How does innocent create value for its customers? b. Which needs and wants does innocent satisfy? 2. 50% a. Please conduct a PEST (situation) analysis regarding the marketing environment for innocent b. Which are‚ in your opinion‚ the most important strengths and
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Unit 3- An Introduction to Marketing Tutor: Phyllis Service Assignment: P1- P2 P1- Describe how marketing techniques are used to market products/services in two organisations Introduction Marketing techniques vary depending on a business. Every Business tends to have a fundamental objective‚ which is profit. In order to be successful‚ you should consider taking and using these important techniques in order to make your business be effective and efficient. Give a definition of marketing
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above. 15. In a competitive market‚ the market demand is Qd = 60 - 6P and the market supply is Qs = 4P. A price ceiling of $3 will result in A. A shortage of 18 units. B. A shortage of 30 units. C. A surplus of 30 units. D. A surplus of 12 units. E. neither a shortage nor a surplus. 16. In a competitive market‚ the market demand is Qd = 60 - 6P and the market supply is Qs = 4P. The full economic price under a price ceiling of $3 is A. 6. B.
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Hoi Tin Tong Analysis Hoi Tin Tong is celebrated for its main product‚ Herbal Jelly namely Gui Ling Gow which is made of a kind of Chinese medicine formula. The marketing mix (4Ps) will be discussed in details in the following paragraph in order to have a general view of the company. Product Different varieties Products like Fresh Herbal Jelly‚ Pearl Turtle Jelly‚ Gui Ling Gow were found. Obviously‚ different ingredients are added to attract people from two aspects‚ the flavor and
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