COURSE SYLLABUS COLLEGE OF BUSINESS Fall 2013 MK 498 MARKETING MANAGEMENT INSTRUCTOR: Robert W. Armstrong‚ Ph.D.‚ MBA‚ BS OFFICE HOURS: Tuesday‚ 8:30 – 9:30 am‚ 11:00 – 12:00 Noon‚ Thursday‚ 8:30 – 9:30 am‚ 11:00 – 12:00 Noon Online Communications via e-mail Monday - Friday Other hours available by appointment OFFICE: Keller 323‚ 3rd Floor OFFICE PHONE: 256-765-4785 Cell: (256) 710-6714 E-MAIL: Please correspond through your class e-mail account
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end of Project MK-Ultra the name remains evident in the media of the United States today. The 1953-1975 experiments ran by the CIA are known to be one of the most notorious clandestine projects ever conducted to this date. Project MK-Ultra strived to gain a deeper understanding of the human mind through mind control. During the time the experiments were conducted‚ it was believed that mind control could be made possible by using the correct drug. The studies conducted during the MK-Ultra project
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Ashley Dill October 1‚ 2012 E-Commerce CS1 Aside from the traditional marketing that Mary Kay was previously known for (direct marketing through door-to-door services and gatherings)‚ the company recently undergone a newly innovated way of marketing to their consumers. Building and operating an e-commerce platform was a bright direction to increase the growth in their market. With the force from Mary Kay consultants‚ the company was able to upgrade their way of marketing by understanding
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The Pricing Strategies of Fast Foods vs. Restaurants Dateesha L. Cavin Webster University 28 April 2011 Abstract This paper explores the difference in pricing strategies of Fast Food vs. Restaurants. Fast food restaurants compared to sit-down restaurants are exceedingly popular because they prove to fit comfortably in our active‚ modern day lives. Today‚ many people eat fast food instead of cooking meals at home. The reason for this is that many of us are constantly busy with our daily responsibilities
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Cosmetic Market in Thailand Market Overview The overall growth potential for the cosmetic market during the 2006-2008 is expected to grow between 15-20 percent. High quality‚ international branded cosmetic products are expected to do better due to good brand image‚ brand loyalty and perception of good quality. Products from the United States are highly regarded and lead the imported market. Meanwhile competition from France‚ Japan‚ the United Kingdom and Germany is getting stronger. Perfume
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We the people should think about using labels on restaurant and fast food menus. I think we should use them because it will really improve our health issues. The labels will show people how many calories they are getting or need. There are three reasons why I think we need labels on food menus. They are people consume 18% of their calories at home. The other one is 30 years later‚ which is these present days they have risen to 33% of calories received away from home. The last reason is some coffee
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retailers and distributors‚ service business‚ transportation business and utilities (Wikipedia). Restaurants and fast food chains are included in service businesses. A restaurant is an establishment which prepares and serves food and drinks or the so-called meals‚ which are generally eaten on premises‚ to customers in return for money. It originated from Ancient Rome where thermopolia‚ small-restaurant-bars‚ offered food and drinks to the costumer. A
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Charmaine Joan F. SAGUN‚ Mary Ellyn UMNI‚ Monica G. (BS TTM 4th Year – Block 3) SUBMITTED TO: Prof. Jefferson De Roxas DATE: September 24‚ 2013 I. Introduction This feasibility study ascertains the possibility of setting up a restaurant that offers Fusion Cuisine inIntramuros Manila. Fusion Cuisine blends the culinary traditions of two or more nations to create innovative and sometimes quite interesting dishes. It tends to be more common in culturally diverse and metropolitan
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Darden Restaurants vs. Yum! Brands - food industry business models Even though at first glance both Darden Restaurants and Yum! Brands seem to be operating in a fairly similar business environment; through more in detail information on both companies their differences in strategy and business models are obvious. Both companies have multiple highly specialized‚ nowadays famous brands/ restaurant chains‚ which is possibly the only similar strategic factor both companies have in common. Darden Restaurants
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Year 2014 Exam Sitting AUGUST Subject E-COMMERCE Weightage 25% Submission Date 31/7/2014 Regulations A. Late Submission A 10% deduction per day of total coursework marks (excluding weekends and public holidays). Late submission between 5 to 10 days‚ results in a 50% deduction of total coursework marks. Late submission past 10 days results in an automatic 0% for coursework and the student will be barred from the final examination. B. Deliverables Students must submit all materials
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