Chapter 1 Marketing: the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large. Exchange: People giving up something in order to receive something they would rather have. Conditions necessary for exchange to occur: 1. There must be at least two parties. 2. Each party has something that might be of value to the other party. 3. Each party is capable of communication
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Chapter 2 Conceptual Framework (Constitution for the Profession) - A coherent system of interrelated objectives and fundamentals that can lead to consistent standards and that prescribes the nature‚ function‚ and limits of financial accounting and financial statements Should enable the FASB to develop a coherent set of standards and rules solve new and emerging practical problems Fundamental Qualities Relevance – Relevant information is that which is capable of making a difference in a decision
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MKT 300 Exam 1 Study Guide Modules 1-3 Module 1: Marketing‚ Marketing Mix definitions Concept of Exchange Demographics vs. Psychographics Marketing Concept Marketing Management Philosophies Market Orientation Module 2: Marketing Environment Social Changes Competition Consumers Porter’s Five Forces STP Bases of Segmentation Targeting Strategies Positioning Perceptual Maps Repositioning Weber’s Law Strategic Market Plan Elements SWOT analysis BCG Matrix Market Strategy Focus Competitive Advantage
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A Systematic Approach (7th edition) EXAM CHAPTERS: 1‚ 2‚ 7‚ 18‚ 19‚ 20 and 21 EXAM REQUIREMENTS: - Closed-book exam (no text‚ notes‚ etc.) - Limited to 90 minutes - Pencils and erasers (no calculator required) EXAM POINT DISTRIBUTION: Total Points 150 (50 Multiple-Choice questions) By Chapter: Chapter 1 = 15 points Chapter 2 = 21 points Chapter 7 = 6 points Chapters 18‚ 19‚ 20 and 21 = 27 points each EXAM STUDY APPROACH: 1. Carefully review ALL of your homework assignments
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MKT 310 : Exam 2 Study Guide BOOK Ch.5 : International Trade Theory An Overview of Trade Theory: * The Benefits of Trade – Some international trade is beneficial‚ exchange products you can produce at a low cost for some products you cannot produce at all * Free Trade – The absence of government barriers to the free flow of goods and services between countries. * International trade allows a country to specialize in the manufacture and export of products it can produce most efficiently
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HP252 Exam 1 Study Guide Spring 2013 The following is a guide to the topics that will be covered on the exam. Content will be drawn from lectures‚ Santrock readings‚ articles‚ and video clips on course info from infancy lecture. Study the themes and trends and timelines; I will not pick out some random detail in the text that was not covered in lecture‚ but you are expected to know the text. There will be 35 multiple choice questions. Date of Exam: Thursday‚ February 7‚ 2013 1. Development
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Exam I Guide IS 5800 Exam Directions: Exam is given online Exam is closed notes‚ closed Internet. There are 50 questions Each question is worth 2 points You have 2 hours to complete the exam‚ but 95% of you will finish in 45 minutes Test Assumes: You have closely read readings and watched the assigned webinars You have attended the first two classes and paid attention and participated You have watched the two assigned Freidman videos and three you-tube videos You understand HTML
Free The World Is Flat Thomas Friedman Names of large numbers
Study Guide for Exam 1 Exam 1 (Feb. 2 – 5 by 11:59 pm) The exam is AVAILABLE ONLY between Feb. 2 and 5 by 11:59 pm at “Exams” section of Blackboard. You MUST COMPLETE the exam by Feb. 5 by 11:59 pm. In addition‚ the exam is TIMED (30 minutes) and taken TWICE. The instructor will take an exam with a better score for grading. It will CLOSE DOWN 30 minutes after you begin the exam. Thus‚ you MUST COMPLETE the exam in 30 minutes. Topics Textbook (Ch. 1 – 3) Questions 25 questions + 2
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FIN 4413 Commercial Banking Exam 1 Study Guide Fall 2014 Covers Introductory Powerpoint File‚ Textbook Chapters 1‚ 2 and 3‚ and the ProBanker Players’ Manual 31 Multiple-Choice Questions Introductory Powerpoint File 5 Questions Only questions about course material (no questions about course grade target or Price College of Business majors). Purpose of U.S. Commercial Banking Industry Total Assets of U.S. Financial Intermediaries Total Assets of U.S
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Study Guide for MGT411 Exam 1: Key Learning Concepts & Issues Professor Waldman‚ fall 2014 1. Why leadership is important for organizations and aspiring leaders 2. The “are leaders born vs. made” controversy 3. What it means (and why it’s important) to consider differences and similarities of leadership at different levels of application (i.e.‚ individual‚ group‚ organization) 4. Leadership as both an art and a science 5. What the neuroscience of leadership project
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