Personality and Understanding consumer behavior • Social Character o Inner Directness - Tend to rely on own inner values or standards in evaluating new products and are likely to be consumer innovators (e.g. early adopters) Like ads with personal benefits o Other-directedness - look to others for guidance for what is appropriate or inappropriate Like ads that feature an approving social environment or social acceptance • Need for Uniqueness (NFU) • Optimum Stimulation Level (OSLs)
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American History I Midterm Study Guide Terms and People to Know- Aztecs: the Mexica took the name Aztec from the name of their original homeland‚ Aztlan. They created a mighty empire by conquering neighboring cities. The Aztec demanded tribute‚ or payment‚ from the cities they conquered. Maize: known in some English-speaking countries as corn‚ and is a grain domesticated by indigenous peoples in Mesoamerica in prehistoric times. The leafy stalk produces ears which contain seeds called kernels
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EXAM 1 (Sample Format and Content) BUAD 210 17967– Tuesdays 7:00 – 9:45 pm Student Name: _________________________________ CWID: _______________________ ESSAY QUESTIONS (15%) (2 Questions): 1 An entrepreneur combines four kinds of resources into a business. What would be the effect on the business if anyone were left out? Material resources‚ Human resources‚ financial resources‚ and information resources. The organization of the business. Land and natural resources‚ labor‚ capital and entrepreneurship
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Nt258 Final NT2580 Final Exam Study Guide 1. Threat is an action that could damage an asset. Page 6 2. Which law requires all types of financial institutions to protect customers’ private financial information? GLBA or the Gramm-Leach-Bliley-Act 3. An AUP is part of a layered approach to security‚ and it supports confidentiality. What else supports confidentiality? Protecting Private Data- The Process of ensuring data confidentiality 4. Standard is a detailed written definition of how software
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CJC 112 Criminology Exam I Study Guide 1. "Human conduct that is in violation of the criminal laws of a state‚ the federal government‚ or a local jurisdiction that has the power to make such laws" is a definition of crime. 2. A criminologist collects‚ identifies‚ and analyzes evidence from crime scenes. True or False? 3. A judge is a criminalist. True or False? 4. A police officer or probation officer is best described as a criminal justice professional. 5. A (n) general theory of crime is one
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Marketing Defined University of Phoenix MKT/421 – Marketing Marketing Defined Marketing is often thought of as advertising and selling‚ but marketing encompasses more than just selling a product or service and advertising it to entice customers to make a purchase. Perrault‚ Cannon‚ and McCarthy (2009) defined marketing as "the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods
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Indicate why a strategic management process is needed. 1.2 Describe the primary components of the strategic management process. 1.3 Explain the relationship of ethics‚ social responsibility‚ and corporate performance in strategic planning. Review Ch. 1–3 of Concepts in Strategic
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believed the problem would be fixed by scientific management: emphasizes careful selection and training of workers and supervisory support. Principles of Scientific Management: 1. Develop for every job a “science” that includes rules of motion‚ standardized work implements‚ and proper working conditions. (Gilbreths motion study- the science of reducing a task to its basic physical motions)2. Carefully select workers with the right abilities for the job. 3. Carefully train workers to do the job and
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Chapter 10 Learning Objectives: 1. Understand Total Quality Management a. Total quality management i. managing the entire organization so that it excels on all dimensions of products and services that are important to the customer b. Two fundamental operational goals i. Careful design of the product or service ii. Ensuring that the organization’s systems can consistently produce the design c. TQM Commitments i. Commitment to total customer satisfaction ii. Commitment to understanding and improving
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Psychology Review‚ Unit 1 Answer Key: 1. Believed that the mind was separate from the body‚ the mind continued to exist after death and that ideas were innate. __________ and __________ Socrates Plato 2. Suggested that the soul is not separable from the body and that knowledge (ideas) grow from experience. _____________ Aristotle 3. Believed in soul (mind)-body separation‚ but wondered how the immaterial mind and body communicated. __________ Descartes 4. A founder of modern science‚ particularly
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