International Marketing Exam 2 Review Chapter 6 Global Marketing Research and Data Sources Marketing Decisions Intelligence Needed 1) Go international or remain a domestic marketer? | Assessment of global market versus domestic marker (demand & competition) and internal assessment of company readiness to go international? | 2) Which markets to enter? | Assessment of individual market potential (demand‚ local competition‚ political environment) | 3) How to enter target
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MKT 304: STARTEGIC MARKETING STRATEGIC EXTERNAL ANALYSIS Khyati Shetty Datta [MU Dubai] PESTEL ANALYSIS (with relevant examples) Political Factors These are all about how and to what degree a government intervenes in the economy. This can include – government policy‚ political stability or instability in overseas markets‚ foreign trade policy‚ tax policy‚ labour law‚ environmental law‚ trade restrictions and so on. Political factors often have an impact on organizations and how they
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probabilities. #1 New Product‚ Thorough Development P Mkt Reaction Predicted Gains VALUE 0.4 Good $500‚000 $200‚000 0.4 Moderate $25‚000 $10‚000 0.2 Poor $1‚000 $200 TOTAL $210‚200 #2 New Product‚ Rapid Development P Mkt Reaction Predicted Gains VALUE 0.1 Good $500‚000 $50‚000 0.2 Moderate $25‚000 $5‚000 0.7 Poor $1‚000 $700 TOTAL $55‚700 #3 Consolidate‚ Strengthen Product P Mkt Reaction Predicted Gains VALUE 0.3 Good $200‚000 $60
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For example‚ consider the following variables pertaining to Amazon stock: AMZN = the fractional change in the price of Amazon stock on a day‚ MKT = the fractional change in the market on that same day. The data file Amazon.xls contains 503 historical values of these two variables; thus‚ for example‚ the first value of 0.005193 for AMZN and −0.01003 for MKT means that‚ on that particular day‚ the price of Amazon stock increased by 0.5193% while that same day‚ the value of the market went down by 1
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Margin Trading: Margin Trading refers to the practice by which one can purchase share in the higher amount than the money investor already have and it also helps to sell the security which is not owned by the investor. Margin trading‚ therefore‚ is used in both long & short position. Long position refers to buying of security own share in an expectation of drastically or dramatically price increase. But short position refers to selling of own security or short selling of others security‚ which
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DECISION ACC 601 Final Assignment IN GLOBAL ENVIRONMENT Student: Doan Kim Hiep Lecturer: Dr. Huy‚ Pham Quang Trainee: Mr. Hiep‚ Doan Kim Oct 2012 Lecturer: Ms. AnhTho Andres Mr. Nguyen Van Hoan COURSE CODE: Final Assignment MKT 601 - DOAN KIM HIEP UBIS INTAKE 2012 - 2013 Page 1 MKT 601 Final Assignment Name of student: Doan Kim Hiep Class: MBA UBIS INTAKE 2 Case of study: Export strategy of Trung Nguyen Coffee Company I. INTRODUCTION Vietnam’s leading coffee company‚ Trung Nguyen is looking to turn
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into new geographic mkts: An organization is also likely to have strategic reasons for seeking out new mkt which including Maket-related factors : the size and growth of the local mkt is limited. Efficiency –seeking factors – labour and other factors of production can be sourced at lower cost Quality of the business environment –govent are offering incentive for locating in specific area or The political and legal landscape is more stable. Strategic objective of Mkt entry: Successful
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of CBA North‚ top of the escalator) Please include “MKT 370:” in the subject line of any emails Amy Williams - arwilliams@utexas.edu Sec. 5220‚ Mondays/Wednesdays‚ 8:00a - 9:15a‚ UTC 1.102 By appointment on Mondays and Wednesdays only‚ typically from 9:30am to 10:30am. FIN 357 (or FIN 357H) and MKT 460 Credit or registration for 1 of the following: ACC 353J‚ ACC 366P‚ BA 353H‚ FIN 353‚ FIN 366P‚ MAN 353‚ MAN 366P‚ MIS 353‚ MIS 366P‚ MKT 353‚ MKT 366P‚ O M 353‚ O M 366P and 6 additional semester hours
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According to the contribution matrix there is an equilibrium at KL@1400 – LAL @1300 (1008‚ 895). At this prices‚ they would both have 50% mkt share. If the game is played once and KL sets price at 800‚ LAL’s best movement is to respond with 1100 (-291‚ 101). LAL will lose mkt. share but it would still get positive profits whereas KL is gaining mkt share at the expense of its finance. This would not be sustainable in the long run and KL would be force to choose another price given that LAL
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| sort 2> /dev/null 2. grep username ~lisa/documents/file10 | tee –a ./cgi_bin/file7 3. grep trumpet ../../shared/mkt/docs/file14 | wc –l >> ./cgi_bin/file6 OR grep –c trumpet ../../shared/mkt/docs/file14 >> ./cgi_bin/file6 4. cat ~/docs/file8 >> ~/file21 5. grep “Subnet” cgi_bin/file6 | wc –l > ~/docs/file8 Don’t necessarily need the quotation marks 6. ls /shared/mkt/docs2012 > ~/file18 7. find /tmp –name f* >> /var/www/html/file4 2>&1 8. mail steve@gmail.com -s “Quiz 4b” < ~lisa/documents/file10
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